Accion, NYSE Euronext, and Yelp Bring The Big StartUp National Tour to Miami

  Accion, NYSE Euronext, and Yelp Bring The Big StartUp National Tour to Miami

“Small Business Connections: Marketing Meets Microfinancing” Workshop Comes to

                    La Licuadora Restaurant, 6:00PM-8:00PM

Business Wire

MIAMI -- October 05, 2012

On Thursday, October 11, the New York Stock Exchange (NYSE: NYX), Accion and
Yelp will bring the NYSE Big StartUp “Small Business Connections: Marketing
Meets Microfinancing” nationwide workshop tour to Miami. The event will
provide local small business owners with two resources vital to growing any
business: social media marketing know-how and access to capital. Miami marks
the ninth stop on the Small Business Connections Tour.

Yelp and Accion staff will be present throughout the workshop to answer
questions and offer personalized consultations to participants. Yelp’s Manager
of Local Business Outreach, Darnell Holloway, will discuss how entrepreneurs
can work with major social media platforms to engage customers online and
navigate online reviews. “We’ve touched over 300 business owners in 6 cities
across the US and have been very impressed with the level of engagement we’ve
seen from entrepreneurs eager to learn how they can navigate the sometimes
overwhelming world of social media,” said Holloway.

Loan Consultant, Marcia Maia, of small business lender Accion, which has
provided over 2000 microloans in the Miami area since 1993, will explain how
to access capital, training and finance marketing costs with an Accion small
business loan. Accion client Alexander Smith of Swoop Miami will speak about
how his $4,000 microloan to upgrade his website and call system helped impact
his business. Noticing the lack of parking spots in South Beach, Smith
launched a unique taxi service in 2009 that is free of charge and transports
customers to local destinations. “We’ve been successful because of a
combination of social media and word-of-mouth,” said Smith. “The Small
Business Connections event is a great opportunity for local small business
owners to get direct feedback from well established companies like Yelp.”

“Small Business Connections” is the first small business event tour from the
NYSE Big StartUp, a nationwide job creation and business growth initiative
that connects small businesses with established corporations, such as Yelp.
Launched in March 2012, the NYSE Big StartUp program also integrates the
Accion-NYSE Job Growth Fund. This program was started with a $1.5 million
commitment by NYSE Euronext, which will provide small businesses and startups
with the capital and support they need to grow.

The Small Business Connections tour has proven to be a high-impact resource
for local small business owners. Based on data gathered from the tour’s
previous events, attendees reported learning an average of three new marketing
techniques and meeting an average of three other entrepreneurs who could help
them expand through new channels.

Event Details

La Licuadora Restaurant
47 NE 2^nd Avenue
October 11, 6:00PM-8:00PM

About Yelp

Yelp (NYSE: YELP) connects people with great local businesses. Yelp was
founded in San Francisco in July 2004. Since then, Yelp communities have taken
root in major metros across the US, Canada, UK, Ireland, France, Germany,
Austria, TheNetherlands, Spain, Italy, Switzerland, Belgium, Australia,
Sweden, Denmark, Norway, Finland, Singapore and Poland. Yelp had a monthly
average of 78 million unique visitors in Q2 2012 (source: Google Analytics).
By the end of Q2 2012, Yelpers had written more than 30 million rich, local
reviews, making Yelp the leading local guide for real word-of-mouth on
everything from boutiques and mechanics to restaurants and dentists. Yelp's
mobileapplication was used on 7.2 million unique mobile devices on a monthly
average basis during Q2 2012. For more information, please visit or send an email to

About Accion

As the largest and only nationwide micro- and small business lending network
in the United States, Accion connects small business owners with the
accessible financing and advice it takes to create or grow healthy businesses.
Accion serving the East Coast and Online lends in Miami and offers business
loans between $500 and $50,000 along with training, networking and other
support services to hardworking entrepreneurs. Historically, Accion serving
the East Coast and Online has lent over $132 million.

Since 1991, the five members of Accion’s U.S. Network have collectively made
over 44,000 loans, totaling over $320 million. Additionally, over 400,000
business owners across the nation have turned to Accion for financial and
business advice via workshops, online tools, and one-on-one consultations.
Globally, Accion ( is a pioneer in microfinance, reaching
millions of individuals through its international network of partners. For
more information on Accion in Miami, please visit or call

About NYSE Euronext

NYSE Euronext (NYX) is a leading global operator of financial markets and
provider of innovative trading technologies. The company's exchanges in Europe
and the United States trade equities, futures, options, fixed-income and
exchange-traded products. With approximately 8,000 listed issues (excluding
European Structured Products), NYSE Euronext's equities markets - the New York
Stock Exchange, NYSE Euronext, NYSE MKT, NYSE Alternext and NYSE Arca -
represent one-third of the world’s equities trading, the most liquidity of any
global exchange group. NYSE Euronext also operates NYSE Liffe, one of the
leading European derivatives businesses and the world's second-largest
derivatives business by value of trading. The company offers comprehensive
commercial technology, connectivity and market data products and services
through NYSE Technologies. NYSE Euronext is in the S&P 500 index. For more
information, please visit:


Laura Kozien
Kristen Whisenand
NYSE Euronext
Judy Shaw
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