Canadian talent takes centre stage at MIPCOM

Canadian stars and industry players out in force, including François Arnaud 
(The Borgias), Erica Durance (Saving Hope), Amber Marshall (Heartland) and 
RicardoLarrivée (Fermier urbain) 
MONTREAL, Oct. 4, 2012 /CNW Telbec/ - A major contingent of Canadian talent is 
taking part in this year's MIPCOM, the world's leading entertainment content 
market across all platforms, which takes place in Cannes from October8 to 
11. The Canadian presence will serve to support the promotion of Canadian 
productions featured in the Canada Country of Honour event, organized by Reed 
MIDEM in partnership with the Canada Media Fund and Telefilm Canada. The 
industry's dynamism and Canadian creativity will also be in the spotlight at 
programmed talks and events during both MIPJunior and MIPCOM. In addition, the 
Canada Pavilion will host more than 70 Canadian companies who are in Cannes to 
showcase their marquis productions to potential buyers or to forge 
"Constantly on the lookout for new partnerships, Canada is one of the world's 
most vibrant centres of multiplatform content production," says Carolle 
Brabant, Executive Director of Telefilm Canada. "We are the only country that, 
today, benefits from bilateral co-production agreements with more than 50 
countries—an approach whose value we were among the first to recognize. In 
addition to our internationally renowned co-productions, Canadian creative 
talent is currently enjoying thriving careers and their success is reflected 
in our industry as a whole, in television and in film." 
"The wealth of creative talent positions Canada as a world leader in 
convergence and innovation" says Valerie Creighton, President and CEO, Canada 
Media Fund. "Canadian content is being sold to countries like the United 
States, Australia, Italy, United Kingdom, France, and Germany just to name a 
few and continues to reach new territories every day. The funding 
opportunities and support that exist within Canada allow producers to create 
and make Canada a driving force behind creative content. As countries look 
towards Canada for innovative content and unique funding models, the industry 
will be at MIPCOM to celebrate what we have to offer to the world." 
Canadian talent at MIPCOM Quebec actor François Arnaud, who shot to fame 
thanks to his role as Cesare Borgia in the critically acclaimed television 
series The Borgias (Ireland-Hungary-Canada co-production), will be on hand to 
meet with the media at MIPCOM. The Borgias, currently in production on its 
third season, was a big winner at the 2011 Gemini Awards, where it picked up 
four prizes. The series was also nominated for the 2011 Primetime Emmy Awards 
in the United States, winning two of the prestigious statuettes. His career 
continuing to flourish, François Arnaud has just landed a part in the U.S. 
feature film Copperhead. 
The "King of Laughter", Michel Courtemanche (Le Noël de Walter & Tandoori), 
is back with a new comedy in Quebec, Walter 100%. 
Erica Durance (Smallville), Michael Shanks (Stargate: Atlantis) and Daniel 
Gillies (The Vampire Diaries) will also be present to promote the Canadian 
medical drama series Saving Hope, which has an average audience of 
1.6million viewers in Canada. The series recently inked international sales 
in territories including Latin America, Brazil and Portugal. 
Eve Landry stars as Jeanne in the new series Unité 9, directed by 
Jean-Philippe Duval and produced by Aetios. Although only a few episodes have 
been broadcast to date, the show draws an audience of more than 800,000 and 
the young actress—who seems set for a promising career—has earned rave 
More than a chef, Ricardo Larrivée has become a true brand. For more than 10 
years, he has hosted a daily TV show, Ricardo, on the French-language networks 
Radio-Canada and TV5 Monde. He also hosts a show in English, Ricardo & 
Friends, on Food Network Canada and Global that is broadcast in more than 35 
countries. His new project, the series Fermier urbain, launched on 
Radio-Canada in April 2012. 
The character of Amy Fleming, played by rising star Amber Marshall, returns 
for a sixth season of the hit CBC TV show Heartland. The series, licensed in 
over 115 countries, has won Directors Guild of Canada (DGC) Awards, a Gemini 
Award and recently the award for Best Drama at the LA-based Social TV 
Awards.The actress was also nominated for a Young Artist Award in Los 
Angeles for her performance in the TV movie The Elizabeth Smart Story. 
Niall Matter, from the series Eureka, Sarah Canning from The Vampire Diaries, 
as well as Danny Rahim from EastEnders, will be on hand to present Primeval: 
New World, a sci-fi show co-produced by the United Kingdom and Canada. 
DavidSutcliffe(Private Practice) andStefanie von Pfetten(NCIS) lead 
the cast ofCracked, which debuts January 2013 on CBC. Both actors will be 
present to promote the series, which partners a police detective with a 
psychiatrist to solve the city's most baffling and psychologically complex 
Canada Country of Honour activities 
A series of events and talks, featuring numerous Canadian panellists, 
moderators and speakers, will shine a spotlight on Canada: 
Fresh TV from Canada (October 8), presented by Virginia Mouseler, CEO of The 
WIT (World Information Tracking), highlights the most innovative Canadian 
A series of three events and talks, Co-produce with Canada, will provide an 
overview of what Canada has to offer. Telefilm Canada's Carolle Brabant will 
deliver the series' opening remarks just prior to the first talk, titled Case 
Studies: Drama (October8), moderated by Jean Bureau, co-founder of the 
production company Incendo. The second talk is titled Case Studies: Factual & 
Documentary (October9), and will be followed by a matchmaking event 
involving Canadian and foreign producers. 
Pierre Karl Péladeau, President and CEO of Quebecor Inc., Quebecor Media Inc. 
and Sun Media Corporation, and Wade Oosterman, President, Bell Mobility, Bell 
Residential Services and Chief Brand Officer, Bell Canada, will deliver 
keynote addresses (October8 and9). Both speakers will be introduced by 
Valerie Creighton, President and CEO of the Canada Media Fund. 
As more and more transmedia series, games, software and mobile applications 
emerge from Canada and gain international recognition, Focus on Multiplatform 
Canada (October9) showcases original projects that are positioning Canada as 
a leader in the digital-production industry. The event will be chaired by 
Catalina Briceño, Director, Industry and Market Trend at the Canada Media 
A series of 10 video "postcards," each about 20 seconds long, will promote the 
Canadian industry's successes and talents with originality and humour. One of 
the 10 vignettes will be screened before each programmed talk at MIPJunior and 
MIPCOM, allowing audiences at the Market to discover our industry's multiple 
facets as illustrated by such products as The Borgias, Heartland and Les 
You can get a sneak preview of the video postcards by visiting the following 
The Canada Pavilion at MIPCOM 
In 2011, 12,500 industry professionals converged on MIPCOM, of which 4,250 
were buyers and 4,211 representatives from 102 countries. Canada has the 
fifth-largest contingent at MIPCOM, behind the United States, Great Britain, 
France and Germany. 
A key element of the Canadian presence is the Canada Pavilion, created in 
partnership with provincial and federal agencies as well as the private 
sector. This year, the Pavilion will host more than 70 Canadian companies, 
providing them with access to a first-class exhibition space that benefits 
from strong branding and an ideal location in a very busy section of the 
exhibition area. 
Canada Country of Honour partners
Gold Partners: Cineflix Media, official partner of the media breakfast in 
honour of Canadian talent, and Rogers Broadcasting and PwC 
Silver Partners: Alliance of Canadian Cinema, Television and Radio Artists, 
Canadian Tourism Commission, Entertainment One, Omnifilm Entertainment, 
Ontario Media Development Corporation, Take 5 and White Pine Pictures. 
Bronze Partners: Aetios Productions, Alberta Film, Banff World Media Festival, 
British Columbia Film + Media, Canadian Media Production Association, 
Corporation Image Entertainment, Film Nova Scotia, Manitoba Film & Music, 
Ricardo Media and Seven24 Films. 
For more information, check out our MIPCOM microsite at: 
About Telefilm Canada
Telefilm is dedicated to the cultural, commercial and industrial success of 
Canada's audiovisual industry. Through its various funding and promotion 
programs, Telefilm supports dynamic companies and creative talent here at home 
and around the world. Telefilm also administers the programs of the Canada 
Media Fund. Visit and follow us on Twitter at and on Facebook at 
About the Canada Media Fund
The Canada Media Fund champions the creation of successful, innovative, 
Canadian content and software applications for current and emerging digital 
platforms through financial support and industry research. Created by Canada's 
cable and satellite distributors and the Government of Canada, the CMF aspires 
to connect Canadians to our creative expressions, to each other, and to the 
world. Please visit 
The CMF's is a website designed to showcase and celebrate 
Canadian creative talent and Canadian content destined for all types of 
screens, from television productions to games, Web content and software and 
Media inquiries: Douglas Chow, Manager, External Communications Telefilm 
Canada 514-283-0838, ext. 2225, or 1-800-567-0890  
Pierre Campeau, Communications Manager, Canada Media Fund 647-466-4069 
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ST: Quebec
-0- Oct/04/2012 14:46 GMT
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