Chipotle Mexican Grill Invites Customers to Do Something Good This Halloween

  Chipotle Mexican Grill Invites Customers to Do Something Good This Halloween

 $1 Million ‘Boorito’ Fundraiser Benefiting the Chipotle Cultivate Foundation
                  Treats Customers in Costume to $2 Burrito

Business Wire

DENVER -- October 04, 2012

Chipotle Mexican Grill (NYSE: CMG) has announced the return of its
long-standing tradition and popular Halloween fundraiser, Boorito. This
Halloween, Wednesday, October 31, Chipotle will treat customers dressed in
costume to a burrito, bowl, salad, or order of tacos for only $2 between the
hours of 4 p.m. and closing. Proceeds from the fundraiser, up to $1 million,
will benefit the Chipotle Cultivate Foundation.

Do good this Halloween at Chipotle Mexican Grill (Photo: Business Wire)

Do good this Halloween at Chipotle Mexican Grill (Photo: Business Wire)

“We have always believed that good food should be affordable and accessible to
everyone, and our annual Boorito fundraiser is a great opportunity for
customers to enjoy a $2 burrito while supporting a great cause,” said Steve
Ells, founder, chairman and co-CEO of Chipotle. “By using this program as a
fund-raiser, we have already raised $2 million to support farmers and
organizations that make sustainable and humanely raised food possible, and
we’ll add to that total this year. It’s a great way to celebrate Halloween by
doing something good.”

To help support its Boorito fund-raising program, Chipotle has released a
short film featuring comedian Rob Riggle, an American actor and comedian best
know for his work as a correspondent on Comedy Central’s The Daily Show from
2006 to 2008, and his appearances in such films as The Hangover, 21 Jump
Street, The Other Guys, and Dr. Suess’ The Lorax. In the film, Riggle engages
in Halloween hijinks – stealing candy, TP-ing the neighbors’ houses, and
wrecking a police car – before arriving at Chipotle to redeem himself by
purchasing a $2 burrito to benefit the Cultivate Foundation. The film’s tag
reminds customers to do something good this Halloween.

To participate in the fundraiser, go to any Chipotle restaurant in the US, UK,
and Canada between 4 p.m. and closing on October 31 dressed in costume and
purchase any Chipotle menu item for only $2. Participants in this year’s
fundraiser are invited to also enter the Chipotle Costume Contest for a chance
to win $2,500 and other prizes. For more information and contest rules, please
visit chipotle.com/boorito.

Proceeds from Boorito – up to $1 million – will benefit the Cultivate
Foundation, a non-profit organization committed to creating a more sustainable
and healthful food supply and to raising awareness of food issues. The
foundation supports family farmers and their communities, educators and
programs that teach younger generations about food matters, along with support
for ranchers and farmers who are working to develop more sustainable
practices.

About Chipotle

Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that
food served fast did not have to be a typical fast food experience. Today,
Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls
(a burrito without the tortilla) and salads made from fresh, high-quality raw
ingredients, prepared using classic cooking methods and served in a
distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is
seeking better food from using ingredients that are not only fresh, but
that—where possible—are sustainably grown and naturally raised with respect
for the animals, the land, and the farmers who produce the food. A similarly
focused people culture, with an emphasis on identifying and empowering top
performing employees, enables us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and currently operates more
than 1,300 restaurants. For more information, visit Chipotle.com.

About the Chipotle Cultivate Foundation

Chipotle Mexican Grill established the Chipotle Cultivate Foundation in 2011
to extend its commitment to creating a more sustainable future. The foundation
supports organizations and individuals who support family farms and their
communities, educators and programs that teach younger generations about food
matters, and ranchers and farmers who are working to develop more sustainable
practices.

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Contact:

Chipotle Mexican Grill
Chris Arnold, 303-222-5912
carnold@chipotle.com