Local Corporation Reaches Record Overall, Mobile and Organic Quarterly
Company Ranked 8^th on List of Top 50 Digital Advertising Networks
IRVINE, Calif. -- October 04, 2012
Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced record total, mobile and organic search traffic for the third
The company reached over 101 million total monthly unique visitors (MUVs)
during the third quarter, up 10 percent from 92 million MUVs during the year
Mobile traffic also continued to grow, representing over 24.5 million MUVs
during the third quarter 2012, up over 274 percent from 6.6 million MUVs
during the year ago period.
The company reached organic traffic of over 39 million MUVs during the third
quarter 2012, up 34 percent from 29 million MUVs during the year ago period.
"Traffic growth is a key performance indicator for our business and these
records, specifically related to mobile and organic traffic, represent major
milestones for our business,” said Heath Clarke, Local Corporation, chairman
and chief executive officer. "We continue to make significant progress in
growing our overall ecosystem, including traffic, technology and advertisers.”
The company was also recently ranked #8 on Website Magazine’s Top 50 Digital
All site traffic and usage statistics are from third-party service providers
engaged by the company. Quarterly MUV traffic is equal to the aggregate of
each month's MUV traffic numbers in that quarter.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://www.localcorporation.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect'" or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.
Investor Relations Contact:
Janine Zanelli, 949-341-5340
Media Relations Contact:
Cameron Triebwasser, 949-789-5223
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