RBC announces $4.4 million in donations to support children's mental health across Canada

RBC announces $4.4 million in donations to support children's mental health 
across Canada 
Funding directed to a range of counselling, intervention and anti-stigma 
TORONTO, Oct. 4, 2012 /CNW/ - Today the RBC Children's Mental Health Project 
marked Mental Health Awareness Week in Canada by announcing $4.4 million in 
total grants to be shared by 10 organizations nationwide. The funding covers a 
wide range of programs, such as a national 24/7 phone and online counselling 
service for kids, a program for new Canadian and refugee children and 
families, as well as anti-stigma and suicide prevention programs aimed at 
"One-in-five Canadians will experience mental illness during their lifetime, 
with many of these disorders beginning in childhood or adolescence," said 
Jamie Anderson, deputy chair of RBC Capital Markets and executive champion of 
the RBC Children's Mental Health Project. "Most families don't have a plan 
until they have to cope with a mental health struggle and it can be a scramble 
for parents and caregivers to find information they trust and the proper 
services to help. We hope that this donation is a step towards making those 
services more accessible." 
In a recent poll by RBC, the majority of Canadian parents (53 per cent) admit 
that finding information they can trust on the topic of children's mental 
health is a nightmare and over half (58 per cent) feel overwhelmed by the 
volume of information available. 
"Today, we are privileged to invest in 10 organizations that provide 
much-needed information and resources to help parents, families, kids and 
teens, in addition to the support we have given to other community children's 
mental health programs throughout 2012," Anderson added. 
A national grant of $1 million will go to Kids Help Phone, Canada's only 
nationwide service that provides professional, individualized, confidential, 
bilingual, free counselling, information and referrals directly to young 
people from coast to coast to coast. The grant will allow Kids Help Phone to 
ramp up its delivery of a Canadian first: a live chat/online service for kids 
who prefer online chatting over talking on the phone. 
"I would like to thank RBC for its leadership and dedication to improving the 
mental health of young people across this country," said Sharon Wood, 
President & CEO, Kids Help Phone. "Kids don't have to feel confused, ashamed 
or alone. Kids Help Phone is always there, no matter the concern. But we can't 
do it alone. This important partnership with RBC will help empower kids in 
need to reach out to our professional counsellors when and how they need us 
Other grants announced today 

    --  IWK Health Centre (Nova Scotia): $750,000. This grant will
        support the development of a suicide prevention program for
        youth that will be made available to a network of therapists
        and care providers across the Maritimes.
    --  Hôpital Charles-LeMoyne (Quebec): $300,000. This grant will
        help the centre provide acute care services to children three
        to 17 years of age who are suffering from mental illnesses such
        as depression, eating disorders, anxiety and attention deficit
    --  Royal Ottawa Foundation for Mental Health: $300,000. This grant
        will help the "Do It For Daron" national suicide prevention
        initiative launch an internet TV series, encouraging young
        people to speak openly about mental health problems.
    --  Oolagen (Toronto): $50,000. This accredited mental health
        centre provides the only city-wide walk-in counselling service
        for families, open five days a week. The clinic is providing
        parents an alternative solution to accessing mental health
    --  Earlscourt-Creche Child Development Institute (Toronto):
        $50,000. This grant supports the SNAP Girls Connection Program.
        The program effectively addresses the needs of girls from
        ethnically diverse communities experiencing behavioural and
        emotional problems with a goal of keeping them healthy and in
    --  London Health Sciences Centre: $1,300,000. This grant will help
        the Centre partner with the University of Western Ontario to
        provide mental health care and early intervention, especially
        in the areas of trauma and services for new Canadians and
    --  The Canadian Mental Health Association (Saskatchewan):
        $100,000. This grant will help the Friends for Life program
        provide education on suicide to high school students, teachers
        and community members.
    --  Stollery Children's Hospital Foundation (Alberta): $500,000.
        Anxiety is one of the most commonly diagnosed mental health
        illnesses in children. This grant will support Wired! A Mental
        Health Program for Anxious Teens, providing timely,
        evidence-based care to youth facing anxiety-related crises.
    --  Covenant House (British Columbia): $50,000. This grant will
        support the Inner City Youth Mental Health Project, with
        in-house mental health clinicians providing youth with access
        to immediate on-site treatment.

While RBC is highlighting these 10 donations today, the company has also 
donated to a range of other community-based and regional organizations for 
children's mental health programs throughout 2012.

Launched in 2008, the RBC Children's Mental Health Project is a multi-year 
philanthropic commitment to support early intervention and public education 
programs in Canada. Including today's announcement, RBC has now committed more 

$16 million to community-based and hospital programs that are dedicated to 
improving the health and well-being of Canadian children.

About RBC

RBC employs approximately 80,000 full and part-time people who serve more than 
18 million clients in Canada, the U.S. and 51 other countries. RBC is 
recognized among the world's financial, social and environmental leaders and 
is listed on the 2012-2013 Dow Jones Sustainability World Index and the DJSI 
North American Index. RBC has been named one of Canada's Greenest Employers, 
one of Canada's Best Diversity Employers, one of Canada's 50 Most Socially 
Responsible Corporations and one of the Best Workplaces in Canada. RBC is also 
listed on the Jantzi Social Index, the FTSE4Good Index, and the Canadian 
Carbon Disclosure Project Index.

RBC supports a broad range of community initiatives through donations, 
sponsorships and employee volunteer activities. In 2011, we contributed more 
than $97 million to causes worldwide through donations and community 
investments of more than $64 million and $33 million in sponsorship of 
community events and national organizations.

About Kids Help Phone

Kids Help Phone is a Canadian and world leader, known for our expertise in 
providing vital, innovative counselling services to children and youth in 
English and French. Since 1989 we have offered children, teens and young 
adults in Canada a critical lifeline of hope and support through our free, 
anonymous and confidential service. Our professional counsellors support the 
mental health and well-being of young people ages five to 20, in urban, rural, 
and remote communities, by providing one-on-one counselling, information and 
resources by phone and online. A community-based national charity, Kids Help 
Phone receives no core government funding and relies on community and 
corporate support to keep our essential service available. We're there for the 
6.5 million young people in Canada, 24 hours a day, 365 days a year.

Media contact: Matt Gierasimczuk, RBC Communications, 416-974-2124 Pascale 
Guilotte, Kids Help Phone, 416-581-8974


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CO: Kids Help Phone
ST: Ontario

-0- Oct/04/2012 11:00 GMT

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