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MKM Merges With RED The Agency Inc., Positions RED for Growth

MKM Merges With RED The Agency Inc., Positions RED for Growth in
Western Canada 
RED The Agency becomes one of western Canada's fastest growing
advertising agencies 
EDMONTON, ALBERTA -- (Marketwire) -- 10/04/12 -- RED The Agency has
entered into an agreement to merge Edmonton-based MKM (Margaret Kool
Marketing) into its existing operations. The two full-service
advertising agencies have a combined staff of 40 and annual gross
revenues of more than $20 million, including media expenditures. Both
are privately owned, independent agencies. 
"RED is thrilled to have an opportunity to join forces with MKM as we
continue to grow and diversify," said Chief Marketing Officer and
Founding Partner Monique Fikar-Janower. "This merger will strengthen
our operations and enable us to serve a growing national and regional
client base in western Canada." 
RED The Agency was founded in Edmonton in 2001 by partners Lori
Billey and Monique Fikar-Janower. Randy Cronin joined as partner and
Director of Strategy in 2003, followed by Creative Director, Ryan
Kelly in 2007. The agency opened its Vancouver office in 2007. 
"MKM is excited to be joining forces with RED The Agency," said
Margaret Kool, President of MKM. "Our combined team offers clients
unsurpassed senior level strategic expertise and a passionate and
diverse team of creative professionals with a highly successful
background in traditional, social and digital media."  
MKM was founded in Edmonton in 1990 by Margaret Kool and Andy Feher
as Margaret Kool Marketing. Kool and Feher will both continue to
provide strategic counsel to support key clients. MKM clients include
Merit Contractors Association, the Alberta Construction Safety
Association, Medicine Shoppe Canada, King's University College and
University of Alberta International. 
RED has built a reputation on the work of its award-winning creative
team and has an expanding presence in online, social and interactive
media. Clients are diverse and include OK Tire, Canadian Western
Bank, Western Canada Lottery Corporation, EPCOR, Brookfield
Residential and the Government of Alberta. Founders Fikar-Janower and
Billey were recently listed on the Profit/Chatelaine W100 list of
Canada's top female entrepreneurs. 
"This merger makes RED The Agency a dominant player in western Canada
and positions us well for continued growth," said agency President
Lori Billey. "It's an important step forward as we continue to build
a team of professionals to serve the needs of a growing client base." 
With this announcement, RED The Agency has more than doubled in size
from a staff of 15 in 2007, to a staff of 40 today. While RED has
offices in Vancouver and Edmonton, all staff from MKM will work from
RED The Agency offices in Edmonton's Railtown District. 
To view the backgrounder associated with this press release, please
visit the following link:
Celia Sollows
(780) 239-4159 (cell)