zeebox Extends Industry Momentum; Forms Strategic Partnership With Viacom

  zeebox Extends Industry Momentum; Forms Strategic Partnership With Viacom

  Just days after successful U.S. launch, zeebox inks significant agreement,
      further enhancing its industry platform for TV viewing experiences

Business Wire

NEW YORK -- October 04, 2012

zeebox, the premier TV viewing companion, today announced that Viacom has
signed on as a strategic partner, joining Comcast Cable, NBCUniversal, HBO &
Cinemax in backing the universal, cross-channel TV viewing companion app for
iPhone, iPad, iPod Touch, Android, and the Web.

“zeebox was built as an open platform that programmers and operators can
easily use to enhance their brands on the second-screen, engage with fans and
build new ways to bring the TV and Internet advertising industries together,”
said Ernesto Schmitt, zeebox CEO and co-founder. “The most engaging,
compelling consumer experience on the second screen will be driven by the
depth of content and the degree of integration with established TV brands –
for this reason we’re delighted to be working with Viacom and its world class
entertainment brands.”

“Viacom has the most socially engaged audiences anywhere, and we’re constantly
striving to give our fans new ways to discover and connect with our content,”
said Rich Eigendorff, Chief Operating Officer Viacom Media Networks. “zeebox
is a powerful new platform to create even richer and more interactive
experiences around our programming, and build an even deeper connection
between our brands and our fans.”

The brainchild of former EMI executive Ernesto SchmittandformerBBC iPlayer
CTO Anthony Rose, zeebox uniquely enables consumers to discover what to watch
by browsing comprehensive TV listings, social media and personalized
recommendations. Viewers can engage with their favorite television
personalities directly through zeebox and even buy the products they see
onTV. zeebox also automatically displays richer information about each
program as viewers are watching.

Like Comcast Cable and NBCUniversal, Viacom is backing zeebox with investments
and promotional commitments, while preparing to enhance their top TV shows on
zeebox. zeebox’s OpenBox API is designed to enable any TV network to enhance
its shows on zeebox, distribute exclusive content, and connect directly with
fans whilst enabling them to continue using their favorite social media, such
as Twitter.

zeebox’s revolutionaryOpenBoxAPI allows content owners to enhance their
shows and channels on the zeebox app in a matter of hours, distributing
exclusive content to consumers, connecting directly with fans through live
interactions and social engagement, and monetizing the second screen alongside
TV commercials through synchronized, targeted, relevant advertising and
affiliate links.

The zeebox app is available for free from the App Store on iPhone, iPad, and
iPod touch or at http://itunes.apple.com/us/app/zeebox/id513267737?ls=1&mt=8,
garnering hugely positive reviews since launch.

The Web version is available atzeebox.com.

About zeebox

zeebox is the new, social, interactive and immersive way to watch TV. It turns
your smartphone, tablet or laptop into an interactive companion that enables
consumers to engage with friends around TV shows, to buy what they see on
screen, to remote control their TV, and to get more information about whatever
programme they’re watching including access to exclusive interactive content.
By partnering with zeebox, broadcasters and content owners can augment their
TV shows on the second screen, engage interactively with fans, and monetise
this new medium in synch with live TV. zeebox was founded in 2011 by former
iPlayer CTO Anthony Rose and EMI executive Ernesto Schmitt. The company is
based in London and New York and is expanding rapidly into other countries.

zeebox Press enquires:


About Viacom

Viacom (NASDAQ: VIA and VIAB) is home to the world's premier entertainment
brands that connect with audiences through compelling content across
television, motion picture, online and mobile platforms in over 160 countries
and territories. With more than 160 media networks reaching approximately 700
million global subscribers, Viacom's leading brands include MTV, VH1, CMT,
Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite,
COMEDY CENTRAL, TV Land, SPIKE and Tr3s. Paramount Pictures, celebrating its
100^th year in 2012 and creator of many of the most beloved motion pictures,
continues today as a major global producer and distributor of filmed
entertainment. Viacom operates a large portfolio of branded digital media
experiences, including many of the world's most popular properties for
entertainment, community and casual online gaming.

For more information about Viacom and its businesses, visit www.viacom.com.
Keep up with Viacom news by following Viacom's blog at blog.viacom.com and
Twitter feed at www.twitter.com/Viacom.


Mark Jafar, 212-846-8961
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