U.S. Bank Inks New Sponsorship Deal with University of Denver

  U.S. Bank Inks New Sponsorship Deal with University of Denver

Business Wire

DENVER -- October 04, 2012

A pioneer in the Colorado banking community is lending its strength to
pioneers in higher education, as U.S. Bank inks a multi-year sponsorship deal
with the University of Denver.

The sponsorship makes U.S. Bank the official bank of University of Denver
Athletics, effective in the current 2012-13 sports season. U.S. Bank will also
be the Platinum sponsor of the “Voices of Experience,” the signature CEO-level
speaker series at the University of Denver Daniels College of Business.

“The University of Denver has an important role as an educator in the mountain
region and the university holds a special place in the hearts of thousands who
are DU students, faculty, staff, alumni, parents and fans,” said Hassan Salem,
president of U.S. Bank in Colorado. “We are thrilled to be their partner, both
in support of Pioneer athletics and as they share expertise through the Voices
of Experience lecture series.”

Brokered via CBS Collegiate Sports Properties, the University of Denver
Division of Athletics and Recreation’s third-party multimedia rights holder,
this agreement places U.S. Bank into "Founders Partner" status at Denver, with
multimedia and branding benefits reserved exclusively for the division's
highest investors. Fans and visitors to DU athletic venues will notice the
U.S. Bank brand permeated throughout multiple platforms, including the
DenverPioneers.com website.

“We are proud to welcome U.S. Bank as a valued corporate sponsor with the
University of Denver Division of Athletics and Recreation,” said DU Vice
Chancellor for Athletics and Recreation Peg Bradley-Doppes. “U.S. Bank is a
leader in the Denver community and we are thankful for their corporate
support. We look forward to a long and beneficial partnership with U.S. Bank.”

The University of Denver is committed to improving the human condition and
engaging students and faculty in tackling the major issues of our day. DU
ranks among the top 100 national universities in the United States. For
additional information, go to www.du.edu/newsroom.

U.S. Bank has invested in Colorado for generations. With roots dating back to
1862, U.S. Bank is growing with 84 branches in Denver and 152 statewide. U.S.
Bank employs more than 2,000 people in the Denver metro area, and 2,700 across
Colorado. The bank provides more than $1.3 million in charitable contributions
locally, and its employees volunteered more than 2,000 hours at nonprofit
organizations in the Denver area in 2011.

U.S. Bancorp (NYSE: USB), with $353 billion in assets as of June 30, 2012, is
the parent company of U.S. Bank, the fifth-largest commercial bank in the
United States. The company operates 3,080 banking offices in 25 states and
5,085 ATMs and provides a comprehensive line of banking, brokerage, insurance,
investment, mortgage, trust and payment services products to consumers,
businesses and institutions. U.S. Bancorp and its employees are dedicated to
improving the communities they serve, for which the company earned the 2011
Spirit of America Award, the highest honor bestowed on a company by United
Way. Visit U.S. Bancorp on the web at www.usbank.com.

Contact:

Teri Charest, U.S. Bank Media Relations
(612) 303-0732, teri.charest@usbank.com
or
Kevin Carroll, University of Denver
(303) 871-2599, dumediarelations@gmail.com
or
Brad Ferrell, University of Denver Athletics
(303) 871-3296, Brad.Ferrell@du.edu
 
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