Chester Cheetah Hits The Dance Floor In Exclusive Promotion Featuring Cheetos Brand And Ubisoft®'s Just Dance® 4

Chester Cheetah Hits The Dance Floor In Exclusive Promotion Featuring Cheetos
                      Brand And Ubisoft®'s Just Dance® 4

Chester Cheetah Makes In-Game Appearance; Consumers to Unlock Exclusive Tracks
through Specially Marked Cheetos Snacks

PR Newswire

PLANO, Texas, Oct. 4, 2012

PLANO, Texas, Oct. 4, 2012 /PRNewswire/ -- Chester Cheetah is shaking his tail
and hitting the dance floor like never before, and he's inviting his fans to
join the fun. Cheetos, a leading brand from PepsiCo's Frito-Lay division, has
announced the second phase of its two-part promotion with Ubisoft. As part of
this phase, the snack brand will offer exclusive music tracks available for
the soon-to-be released Just Dance 4 video game, offering fans the chance to
dance alongside Chester Cheetah in the much-anticipated game that hits shelves
on October 9.

Consumers aged 13 and older will be able to unlock two music tracks on the
Wii™ system from Nintendo and Microsoft Kinect™ for Xbox 360® versions of the
game by using unique nine-digit alpha-numeric codes found on specially marked
Cheetos flavored snacks, while supplies last. Cobra Starship's Billboard hit
"You Make Me Feel" track featuring Chester Cheetah dancing within the game is
available through codes found on Cheetos Crunchy Cheese, Cheetos Crunchy
Flamin' Hot and Cheetos Crunchy Salsa Con Queso flavored snacks. Fans can also
unlock Anja's "Brand New Start" track by redeeming codes found on the Cheetos
Puffs Cheese and Cheetos Smoked Cheddar flavored snacks. These two exclusive
tracks will be available from October 9 until December 31, 2012.

"The fall season can become a hectic and busy time for families with school,
sports and a wide range of commitments," said Ram Krishnan, vice president of
marketing for Frito-Lay North America. "The Cheetos brand is encouraging
consumers to set aside time to play and have fun with the entire family, and
what better way to do it than on the dance floor in your own home?"

Just Dance 4 is the latest edition to the Just Dance franchise, the
second-largest console video game in 2011. Just Dance 4 features more than 40
new tracks, ranging from chart-topping Billboard hits to classic dance party
tracks. Whether it's pop, Hip-Hop, rock, R&B, country or funk, there is
something for everyone. The game will be available on the Wii™ system from
Nintendo, Microsoft Kinect™ for Xbox 360® and Sony PlayStation® Move for
PlayStation® 3 computer entertainment system. The game also will be released
on the Wii U™ system from Nintendo during the launch window. It is rated E-10+
by the Entertainment Software Rating Board (ESRB).

Cheetos Puffs Smoked Cheddar flavored snacks, the newest addition to the
Cheetos product line up, is available nationwide for a limited time only. The
new snack combines the favorite cheesy flavor fans love with a smoky twist to
offer a unique Cheetos snacking experience. Cheetos Puffs Smoked Cheddar
flavored snacks are available in 9-oz bags for a suggested retail price of

For more information about the Cheetos Just Dance 4 promotion, visit and

About Cheetos

Cheetos is one of the billion-dollar brands that makes up Frito-Lay North
America, the $13 billion convenient foods business unit of PepsiCo (NYSE:
PEP), which is headquartered in Purchase, NY. Learn more about Cheetos by

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also means a more
successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please

Follow PepsiCo:

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About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive
entertainment products worldwide and has grown considerably through a strong
and diversified line-up of products and partnerships. Ubisoft has offices in
26 countries and has sales in more than 55 countries around the globe. It is
committed to delivering high-quality, cutting-edge video game titles to
consumers. For the 2011-12 fiscal year Ubisoft generated sales of € 1.061
billion. To learn more, please visit

SOURCE Frito-Lay North America

Contact: Chris Kuechenmeister, Frito-Lay, +1-972-334-2044,
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