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Dunkin' Donuts K-Cup Packs Now Available In California Exclusively At Baskin-Robbins Shops



    Dunkin' Donuts K-Cup Packs Now Available In California Exclusively At
                             Baskin-Robbins Shops

PR Newswire

CANTON, Mass., Oct. 4, 2012

CANTON, Mass., Oct. 4, 2012 /PRNewswire/ -- Baskin-Robbins now has something
new and exciting for guests in California alongside its world-famous ice
cream, frozen treats, and custom ice cream cakes. Baskin-Robbins, the world's
largest chain of ice cream specialty shops, announced that beginning today
participating Baskin-Robbins shops in California will offer Dunkin' Donuts
K-Cup® packs, making "America's Favorite Coffee" available in California for
the very first time for use with Keurig® single cup brewing systems. Both
Dunkin' Donuts and Baskin-Robbins are part of the Dunkin' Brands Group, Inc.'s
family of brands.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/58389-dunkin-donuts-k-cup-packs-available-california-exclusively-baskin-robbins

(Photo: http://photos.prnewswire.com/prnh/20121004/MM85844)

(Logo: http://photos.prnewswire.com/prnh/20100503/NE97472LOGO)

(Logo: http://photos.prnewswire.com/prnh/20110224/NY53806LOGO)

Sold exclusively in California at participating Baskin-Robbins shops, Dunkin'
K-Cup® packs are offered in five popular flavors, including Original Blend,
Dunkin' Decaf®, French Vanilla, Hazelnut and Dunkin' Dark® Roast. The
suggested retail price for a 14-count box is $12.99.

As part of Baskin-Robbins' launch of Dunkin' K-Cup® packs in California, the
company is celebrating with the "Baskin-Robbins $1K Giveaway," in which today
through October 11, Baskin-Robbins will randomly surprise a total of six
guests at its restaurants throughout the state with a check for $1,000, a
Keurig® K-Cup® brewing system and a year's supply of Dunkin' K-Cup®
 packs. Please visit www.baskinrobbins.com/sweepstakes for official rules.

"This is an exciting day for our Baskin-Robbins guests and franchisees in
California," said Nigel Travis, Chief Executive Officer, Dunkin' Brands Group,
Inc., and President, Dunkin' Donuts U.S. "There is incredible passion for the
Dunkin' Donuts brand on the West Coast, as evidenced by the sales of our
bagged coffee at grocery stores, the recent opening of the Dunkin' Donuts
restaurant on Camp Pendleton, and in our conversations with fans on our social
media channels. We're excited to bring our two brands together for this
launch, and we look forward to keeping Californians running with our
great-tasting Dunkin' Donuts coffee at home or in the office, one cup at a
time."

Dunkin' Donuts began offering K-Cup® packs exclusively in restaurants
nationwide in August 2011. Keurig® single cup brewers for use in-home and in
the office utilize patented, innovative brewing and single-cup technology to
deliver a fresh-brewed, perfect cup of coffee, every time at just the touch of
a button.

According to The NPD Group / CREST®, Dunkin' Donuts restaurants serve the most
hot traditional and iced coffee in America, selling 1.5 billion cups of hot
and iced coffee every year. Dunkin' Donuts uses 100% Arabica coffee beans, and
the company's coffee specifications are recognized by the industry as a
superior grade of coffee. Dunkin' Donuts was ranked number one in customer
loyalty in the coffee category for the sixth consecutive year by the 2012
Brand Keys Customer Loyalty Engagement Index.

For more information about Baskin-Robbins' wide variety of ice cream flavors
and frozen treats or to find a shop near you, visit www.BaskinRobbins.com, and
follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter
(www.twitter.com/BaskinRobbins).

To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com or follow us on
Facebook (www.facebook.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts). Keurig® and K-Cup® are trademarks of Keurig,
Incorporated, used with permission. K-Cup®  packs for Keurig® K-Cup® brewing
systems.

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by
Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is
the world's largest chain of ice cream specialty shops. Baskin-Robbins creates
and markets innovative, premium hard scoop ice cream and soft serve, custom
ice cream cakes and a full range of beverages, providing quality and value to
consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins
was founded in 1945 by two ice cream enthusiasts whose passion led to the
creation of more than 1,000 ice cream flavors and a wide variety of delicious
treats. For the full-year 2011, Baskin-Robbins' shops had global
franchisee-reported sales of approximately $1.8 billion. Headquartered in
Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc.
(Nasdaq: DNKN) family of companies. For further information, visit
www.BaskinRobbins.com.

About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop
for coffee and baked goods. Dunkin' Donuts is a market leader in the
regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and
muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer
loyalty in the coffee category by Brand Keys for six years running. The
company has more than 10,000 restaurants in 32 countries worldwide. For the
full-year 2011, Dunkin' Donuts' restaurants had global franchisee-reported
sales of approximately $6.4 billion. Based in Canton, Mass., Dunkin' Donuts is
part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
more information, visit www.DunkinDonuts.com.    

About Dunkin' Brands
With more than 17,000 points of distribution in nearly 60 countries worldwide,
Dunkin' Brands Group, Inc. (Nasdaq: DNKN) is one of the world's leading
franchisors of quick service restaurants (QSR) serving hot and cold coffee and
baked goods, as well as hard-serve ice cream. At the end of the second quarter
2012, Dunkin' Brands' nearly 100 percent franchised business model included
more than 10,000 Dunkin' Donuts restaurants and nearly 7,000 Baskin-Robbins
restaurants. For the full-year 2011, the company had franchisee-reported sales
of approximately $8.3 billion. Dunkin' Brands Group, Inc. is headquartered in
Canton, Mass.

Contact:
Justin Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com

SOURCE Baskin-Robbins and Dunkin' Donuts

Website: http://www.DunkinDonuts.com
Website: http://www.BaskinRobbins.com
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