IBM Analytics Seeds International Growth for Delegat's Wine Estate

      IBM Analytics Seeds International Growth for Delegat's Wine Estate

IBM's business analytics technology gives world-famous New Zealand winery a
glimpse into the future of its yields, profitability and business growth

PR Newswire

AUCKLAND, New Zealand, Oct. 4, 2012

AUCKLAND, New Zealand, Oct. 4, 2012 /PRNewswire/ --Delegat's Wine Estate
(NZX: DGL), the New Zealand producer and marketer of the
internationally-acclaimed Delegat's and Oyster Bay wines, today announced it
has successfully applied IBM (NYSE: IBM) analytics technology to better
understand the effects of changes in grape supply, capital structures, foreign
exchange impacts and distribution decisions to confidently predict long-term
business growth. The application of IBM software has revolutionised Delegat's
financial planning capabilities, increased profitability and allowed expansion
of its local and international operations.

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While the winemaker has undertaken a well structured growth plan to meet the
international demand for its wines, its dependence on spreadsheet-based
planning tools was insufficient for the complex dynamics associated with grape
harvests and global wine production. After implementing IBM's analytics
technology, Delegat's is now able to make more insightful decisions about its
vineyard portfolio such as renegotiating leases and exploring new land
acquisitions. It has also made improvements to business operations including
shortening Delegat's planning cycle by up to six weeks and reducing the time
needed to generate reports by 90 percent.

"The IBM solution provides richer analysis and more robust forecasting across
the business, giving our management team and investors confidence in our
ability to make sound decisions about the future," said Matt Boswell,
Corporate Financial Planner at Delegat's Wine Estate. "We can now run
simulations to predict the effects of changes in our operations. For example,
we can predict whether selling and promoting a particular wine in one country
will cause supply constraints elsewhere. We can then structure the supply side
of our business to meet these shortfalls. We can also predict which option
will prove most profitable overall."

"It is crucial for internationally focused companies like Delegat's Wine
Estate to be confident in their forecasts of future business need and growth.
Delegat's can now model supply-side and demand-side data more accurately and
quickly than ever before," said Stephen Elliott, New Zealand Manager, IBM
Software Group. "The ability to look into the future has proven successful in
helping the winery promote and sell its products in the most profitable
countries and expand its business both domestically and internationally."

Delegat's Wine Estate's analytics solution is based on IBM Cognos TM1

About IBM
For more information about IBM Business Analytics, visit

About Delegat's Wine Estate
Delegat's Group Limited is a leading producer of Super Premium branded New
Zealand wines for export and domestic markets. Established in 1947, Delegat's
Group Limited is the proud producer and marketer of the
internationally-acclaimed Delegat's and Oyster Bay wines.


John Natale

Elaine Koller
IBM New Zealand
+ 64-21-744-988


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