Lights, Camera, Save! U.S. Bank Announces Call for Entries

  Lights, Camera, Save! U.S. Bank Announces Call for Entries

Business Wire

MINNEAPOLIS -- October 04, 2012

Students can win up to $3,000 to fund their savings goal, plus $1,500 for
their school by entering U.S. Bank’s Lights, Camera, Save! video contest. The
videos need to show viewers how to save and use money wisely.

“Lights, Camera, Save! allows teens to role play and record their thoughts on
a 60 to 90 second video about saving and using money wisely,” said Erica
Opstad, manager of The Office of Corporate Citizenship and Financial Education
for U.S. Bank. “It’s a fun and educational way to get young people to think
about money management and why it’s relevant to their lives and future.”

“Lights, Camera, Save” is one of several components of the American Banker
Association’s Teach Children to Save program. The video contest encourages
teens to use video to communicate the value of saving and inspire others to
become smart money managers. To participate in the contest, students ages 13
to 18 can visit a U.S. Bank branch or log onto www.usbank.com/lightscamerasave
for an entry form and contest details from Nov. 1 through Nov. 30, 2012. U.S.
Bank will host the first round of judging and will submit one winning video to
compete on the national level.

“In addition to being fun and exciting, at the end of the day we hope teens
will take action and start saving money at a younger age, and encourage
younger siblings, neighbors and relatives to do the same,” said Opstad.

Earlier this year, Leo Moneymaker and Alex Colucci of San Juan Capistrano,
Calif., created the winning entry for U.S. Bank, which is posted on YouTube
http://www.youtube.com/watch?v=1bCtjy9QOxM. The “Save Song” is an original rap
about the benefits of saving and the danger of carrying too much debt, which
they performed as “Young Muny & Lil Savings.” Moneymaker and Colucci won a
$1,000 U.S. Savings Bond from U.S. Bank. The duo also placed second in the
American Banker Association’s national contest bringing home an additional
$1500.

"It's really easy to be distracted by the many enticing new products and deals
on the market these days. Saving money can be as simple as reminding yourself
what you really need to buy before walking into a store in order to avoid
buying twice as much as u need," said Moneymaker.

"I have learned that saving money is essential in today's economy,” said
Colucci. “Putting 10 to 15 percent, maybe even 20 percent of your earnings
away at a time gradually adds up and helps you in times of need. I used to
blow through my money, but now that I am 18 and have a job, I know that saving
is necessary and I put a small amount away every month, without fail."

Moneymaker and Colucci provide free tips online on making a video. Their tips
include be original, creative and challenge yourself. The video can be
accessed at: www.youtube.com/watch?v=GkZoGTRzUa0&feature=em-uploademail

To learn more about the contest visit www.usbank.com/lightscamerasave. In
addition, U.S. Bank rewards customers when they open a Savings Today and
Rewards Tomorrow (S.T.A.R.T.) account. Customers receive a $50 Visa rewards
card when their account reaches $1,000 in savings, and then another $50 card
if the customer keeps that balance for a year. S.T.A.R.T. is designed to help
customers create a savings habit. You can see a full description
atwww.usbank.com/start.

About U.S. Bank
Minneapolis-based U.S. Bancorp (NYSE: USB), with $353 billion in assets as of
June 30, 2012, is the parent company of U.S. Bank National Association, the
fifth-largest commercial bank in the United States. The company operates 3,080
banking offices in 25 states and 5,085 ATMs and provides a comprehensive line
of banking, brokerage, insurance, investment, mortgage, trust and payment
services products to consumers, businesses and institutions. U.S. Bancorp and
employees are dedicated to improving the communities they serve, for which the
company earned the 2011 Spirit of America Award, the highest honor bestowed on
a company by United Way. Visit U.S. Bancorp on the web at www.usbank.com.

Contact:

Amy Frantti, U.S. Bank Public Relations
(612) 303- 0733, amy.frantti@usbank.com
 
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