Alcantara Adds Sporty Appeal To Two New BMW Models

              Alcantara Adds Sporty Appeal To Two New BMW Models

PR Newswire

MILAN, Oct. 4, 2012

MILAN, Oct. 4, 2012 /PRNewswire/ --BMW has chosen luxury material from
Milan-based Alcantara to upholster the seats of its new 1 Series three-door
and 3 Series Touring models scheduled to arrive in European showrooms this
fall.

(Logo: http://photos.prnewswire.com/prnh/20120309/DE67303LOGO )

Offered in BMW "Anthracite" dark grey, the Alcantara material is breathable
and adds a refined touch to the Bavarian car maker's ultra-sporty seats. Both
BMW modelsare being shown this monthat the Paris auto show-Mondial de
L'Automobile.

"Breathability is an important comfort feature in any season and the unique
'grip' provided by our material is valued by performance car owners," noted
Andrea Boragno, Alcantara's chairman and CEO. "A 100 percent Italian-made
material, Alcantara® has been featured on prestigious brands at major auto
shows throughout the world in 2012.

"Our materials are certified 100 percent carbon neutral, which adds to their
appeal for companies and consumers with a concern for the environment.
Alcantara creates interiors with guaranteed durability combined with taste and
elegance."

Alcantara materials are featured in the interiors of other BMW models
including series 1, 3, 6, 7, X1, X5, X6 and Z4

Alcantara®, the material, is a registered trademark of Alcantara S.p.A. The
result of proprietary technology, it is the choice of leading companies in
automotive, marine, fashion, home-interior and consumer-electronics
industries. Founded in 1972, the company is headquartered in Milan with
research and production facilities in Nera Montoro, Umbria.

More information about Alcantara S.p.A. is available on the Internet at
www.alcantara.com.

SOURCE Alcantara

Website: http://www.alcantara.com
Contact: Media: Larry Weis or Austin Nestor, AutoCom Associates,
+1-248-647-8621, lweis@usautocom.com or anestor@usautocom.com; Company: Maria
Elena Furini, Alcantara S.p.A., +39.02.58030484,
mariaelena.furini@alcantara.com
 
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