Drinks Americas' KAH(R) Tequila Receives National Account Placement at Cost Plus World Market

Drinks Americas' KAH(R) Tequila Receives National Account Placement at Cost
Plus World Market

LOS ANGELES, Oct. 3, 2012 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd.,
("Drinks") (OTCBB:DKAM), a leading developer and marketer of beverage
products, is pleased to announce that its award winning KAH^®Tequila has
received national placement at Cost Plus World Market ("Cost Plus"), with
Halloween display inclusion in the states where Cost Plus holds a spirits
license.

"Cost Plus is a major player on the national retail radar, and we are very
pleased they have decided to carry us," stated Joe Belli, National Sales
Manager for Drinks. "If last year was any indication, we expect depletions to
be very high this time of year. Consumers love the award-winning taste of
KAH^® Tequila and its exciting packaging, including its 50ml package, which
Cost Plus has decided to carry. Each 50ml bottle is handcrafted and unique,
creating excellent repeat business. We are confident Cost Plus will do a great
job, and we are very excited to reach consumers by having KAH^® offered by
this outstanding retailer."

In 1958, Cost Plus opened its first store in San Francisco's famed Fisherman's
Wharf. The store quickly became a destination for those who craved original
and handmade items from around the world. Items were sold at cost, plus 10
percent - hence the name Cost Plus World Market! More than 50 years later,
it's still their passion to discover extraordinary finds from all over the
world and make them accessible to all.Their everyday low prices and
high-quality original items are a great value. There are over 259 Cost Plus
World Market stores nationwide, and they are always open online
atworldmarket.com.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic
premium beverages. In June 2011,the Company entered into a sales,
distribution and licensing agreement with Worldwide Beverage Imports, LLCand
is now selling and distributingKAH^®Tequila, Agave 99^®Tequila, Rio Bravo
Beer, Crazy Pig Mexican Ale andChili Devil Beer. The Company also markets
Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, receives a royalty
for Kid Rock's American Badass Beer and Damiana Mexican Liqueur, and owns and
distributesRheingold Beer.

For further information, please visit us on Facebook at
http://www.facebook.com/KahTequila and on our new websites
atwww.drinksamericas.com andwww.rheingoldbrewingcompany.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth
in this release, including the description of the company and its product
offerings, are forward-looking statements within the meaning of the "safe
harbor" provision of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and uncertainties that
may cause actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and uncertainties
inherent in the early stages of growth companies, the company's need to raise
substantial additional capital to proceed with its business, risks associated
with competitors, and other risks detailed from time to time in the company's
most recent filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The company
disclaims any intent or obligation to update these forward-looking statements.

CONTACT: Joe Belli
         Drinks Americas, Inc.
         586-292-7933
         jbelli@drinksamericas.com
        
         Dave Gentry
         RedChip Companies, Inc.
         Tel: +1-800-733-2447, Ext. 104
         info@redchip.com
         http://www.redchip.com