TOMY's 2013 Early Introductions Reveal Commitment To Innovation And Global Focus

  TOMY's 2013 Early Introductions Reveal Commitment To Innovation And Global
                                    Focus

Timed to coincide with Fall Toy Preview, TOMY offers a sneak-peek at its 2013
highlights, spearheaded by the introduction of the new Pokemon line

PR Newswire

OAK BROOK, Ill., Oct. 3, 2012

OAK BROOK, Ill., Oct. 3, 2012 /PRNewswire/ -- TOMY International, a leading
global designer, producer and marketer of a broad range of toys and
collectible products for children of all ages, previews its 2013 spring
introductions in conjunction with the opening of Fall Toy Preview in Dallas,
TX. TOMY kicks-off 2013 with the introduction of its Pokemon™ toy line,
alongside innovative introductions across existing owned and licensed brands.

"TOMY's 2013 spring line sets the stage for this year's introductions, all
focused on a blending of design, technology and innovation," states Greg
Kilrea, President of TOMY International. "The recent announcement of our
global toy partnership agreement for the sought-after Pokemon brand is just
one example of how the strength of our unified organization positions us for
exponential growth. Watch for innovation and an eye toward global reach in
existing as well as new brands as the rest of our 2013 launches are unveiled."
 

For Spring 2013, TOMY brings enhanced innovation to the ground-breaking
Chuggington Die-Cast Railway and award-winning Chuggington Wooden Railway, 
introduces its all-new Pokemon line featuring new play patterns and
action-packed product, reveals a revamped Tomica line, previews toys with
game-racing excitement in its Mario Kart 7™ line, debuts its Pajanimals line
and builds upon its heritage brands Lamaze^®, John Deere and Dinosaur Train.

Chuggington™  by TOMY
Based on Ludorum's popular animated series, Chuggington,  and  on the heels of
a successful holiday launch in 2012, the Chuggington Die-Cast Railway was 
recently named to the HOT 20 toy list by The Toy Insider.  TOMY has expanded
both the classic Chuggington Wooden Railway and the best-selling Chuggington
Die-Cast Railway (www.stackyourtrack.com) systems for 2013. Spring highlights
include:

  o Chuggington Die-Cast Railway features exclusive, revolutionary track that
    lets kids build spiraling train layouts as high as the sky. The Die-Cast
    system remains focused on delivering the ultimate in height and stability,
    with new themed playsets that offer multiple builds, including Koko's
    Safari Adventure Set and Repair and Go Wilson Set. In addition, special
    deco engines and rolling stock such as Parrot Wilson with Rhino Car,
    Camouflage Koko with Monkey Car and Camouflage Wilson with Giraffe Car
    bring even more Chuggington  adventures to life for young conductors.
  o Chuggington Wooden Railway adds talking engines to its award-winning line.
    Debuting in spring 2013, Talking Wilson, Talking Koko and Talking Brewster
    enhance role play opportunities and bring even more traintastic adventures
    home. Each engine features a unique facial expression with glowing
    headlights and push horn to hear three phases and whistle. In addition,
    special entry price points on key sets deliver young Chuggington fans
    their first opportunity for train play at an incredible value.

Pokemon by TOMY
Beginning in 2013, TOMY International will be the exclusive licensee and
distributor for Pokemon in categories including figures, figure accessories,
plush and more, making TOMY Group the unified global toy partner for the
sought-after brand, one of the world's leading kids' entertainment franchises.
TOMY's Pokemon line is anchored by products that integrate key play patterns
for the brand which include catching, training and battling, and introduces a
range of figures, novelty and basic plush for Pokemon fans of all ages.
Highlights for spring 2013 include:

  o Attack 'n' Battle Figures as well as Black Kyurem and White Kyurem figures
    based on the new Pokemon Black 2 and Pokemon White 2 video games releasing
    October 2012.
  o Pokedex Trainer Kit that includes a Pokedex, Pokedex ID Tags, Pikachu
    figure, Poke Ball with belt clip and glove so kids can become Pokemon
    trainers.
  o Iconographic Pokemon Storage Case that provides plenty of storage for
    expanding range of figures in the line and also includes a battle arena
    and Healing Center.
  o Signature Pokemon Plush, enhancing one of the most sought-after toy
    segments in the Pokemon brand.

Tomica by TOMY
Tomica has always been a land where imagination lives. Now, with a new look
and themes focused on heroes and rescue scenarios, the Tomica line of
internationally-acclaimed toys is poised to save the day in the boys' action
aisle! Tomica is the only playset world that provides a total action
experience in the box, integrating same-scale realistic die-cast vehicles,
motorized trains, road and elevated track, character/hero play, environmental
playsets, cool, multi-leveled innovation and function into one,
easy-to-construct, imaginative story and world. Highlights for early 2013
include:

  o Basic Action Playsets including the Gas Station Fire rescue set which
    features a gas station building with working doors, a working gas station
    pump, scale vehicle, two car launchers, and a TomiHero figure.
  o Deluxe Action Playsets including the Storm Runner Jet that transforms into
    three different vehicles – a jet, a submarine and a racecar and features
    mobile action bases on the wings of the jet to launch cars!
  o Deluxe Action Sets such as the Hyper Rescue Volcano playset featuring
    lights and sounds and a motorized engine, a non-motorized engine flat bed,
    three TomiHero characters, a command headquarters building with working
    garage, extension bridge, crossing gate, volcano mountain and die-cast
    vehicle for extreme rescue role play action!
  o Train, Vehicle and Figure Assortments so kids can add more action-filled
    excitement in the ever-expanding imaginative world of Tomica.

Lamaze^® by TOMY (www.lamazetoys.com)
Encouraging early development of the senses, TOMY's Lamaze 
(www.lamazetoys.com) toys spark creativity, introduce discovery and support
healthy sensory development. Working with child development experts, Lamaze
creates toys that delight babies at each stage from birth to 24 months. Spring
2013 introductions include:

  o Expanded offerings in the Everyday Lamaze line, perfect for gift add-ons
    and repeat purchases, including the Bitty Bite Bug Rattle™ featuring
    signature Lamaze colors, patterns, textures and sounds to stimulate baby's
    senses and the Giggle Bunny Ball™, a silly bunny who giggles when shaken!
  o New Play and Grow characters including Shearemy Sheep, a funny sheep full
    of different textures, from soft fleece to satin, a surprise squeaker,
    crinkle, and clacking rings designed to awaken baby's senses and Shiver
    the Sharpei, an adorable sharpei who "shivers" up when baby pulls the
    rings down.
  o New introductions in the Classic Play line including Push Along Peanut™, a
    perfect toy for gross motor development. When baby pushes Peanut the
    elephant across the floor he/she will be rewarded with fun rattle sounds,
    and colorful patterns that spin in the wheels. Great for encouraging baby
    to crawl, and for developing hand-eye coordination as well as motor
    skills.

John Deere from TOMY
TOMY's John Deere brand promotes both farm and construction play in a complete
product line covering everything from preschool toys to ride-ons, thematic R/C
vehicles and high-end collector replicas.  For 2013 the focus is on delivering
new play patterns, innovation and features across all John Deere segments.
Spring product releases include:

  o New additions to the sought-after John Deere Preschoolline including the
    John Deere Push & Go Truck with simple function tilting dumpbox perfect
    for little hands, John Deere First Animal Puzzle, an easy-to-spin,
    three-sided puzzle that helps preschoolers learn counting and animals and
    the Whistle & Go Puppy that moves forward and backward when its young
    master blows a whistle!
  o John Deere Big Farm expands its offering of 1:16 scale items with the
    Frontier Grain Cart that features a rotating, working unloading auger and
    adjustable jack, and a fully-functioning John Deere R/C Tractor that
    steers right, left, forward and reverse and also features working lights
    and sounds. 
  o Exciting additions to the Monster Treadsline-up, including Monster
    Wheelers, John Deere Mega Hauling Set, Tractor with Gravity Wagon and
    Loader.

Mario Kart from TOMY
TOMY introduces product based on the new Nintendo® game release of Mario Kart
7™ for 2013.  Look for mini die-cast, infrared controlled vehicles and track
sets along with radio controlled vehicles that let kids drive game-racing
action! 2013 highlights include:

  o Exciting R/C items, including the Mario Drift IR, Mario Drift Pro R/C and
    extreme Mario MicroDrive™ R/C that jumps, does wheelies, bounces and
    flips.
  o A full line of Die-Cast and Mario Kart 7 Playsets incorporating popular
    Mario characters, racing and battling components like never before!

Dinosaur Train from TOMY
Based on The Emmy®-nominated animated preschool series from The Jim Henson
Company, TOMY's Dinosaur Train  line incorporates elements from the animated
series and delivers a product line that is engaging and educational. Building
on successful categories, early 2013 focuses include:

  o Exciting additions to the InterAction Figure line include InterAction
    Bobble Head Shiny, who comes to life with over 40 dino sounds and phrases
    to react and respond to all her dinosaur friends in the expansive
    InterAction Figure line. Shiny has fun features including bobble head
    action, flapping wings with flight sounds and chomping sounds when you
    touch her mouth.  
  o New thematic playsets  take kids on exciting adventures,  including  the
    Deep Sea Submarine Motorized Track Set featuring a mechanical water wall,
    coral reef tunnel terrain and elevated Track Layout with an all-new
    motorized submarine.
  o And the popular Collectible Figures line expands with exclusive Under the
    Sea and Swamp deco that washes off in warm water and reappears for repeat
    playability!

Pajanimals from TOMY
TOMY debuts its complete line of toys based on The Jim Henson Company's
popular series Pajanimals, which airs daily on 24-hour preschool television
channel Sprout and on the new Saturday morning NBC Kids block.Pajanimals
follows the adventures of four sweet and gentle characters - Sweetpea Sue the
pony, the excitable duck Squacky, the creative cow CowBella and the optimistic
puppy Apollo. Through their imaginary journeys, these cuddly musical puppets
venture out on amazing adventures of discovery, modeling the skills
preschoolers need to move through their days successfully. Pajanimals is
produced in Northern Ireland as a co-production between The Jim Henson
Company, Sprout and Northern Ireland's Sixteen South Television. Early 2013
offerings include:

  o A collection of premium 9" and 15" Plush Pajanimals Friends inspired by
    the Pajanimals TV series on Sprout including Apollo, Squacky, CowBella and
    Sweetpea Sue.
  o A premium fleece Snuggle Up Story Mat, sized perfectly for kids ages 2-6,
    features favorite Pajanimals characters and themes with a pillow that
    flips open for story time.

About TOMY International
TOMY International (www.tomy.com) is a leading global designer, producer and
marketer of a broad range of innovative, high-quality toys sold to
preschoolers, youths and adults under the TOMY®, Ertl®, Johnny Lightning® and
Tomica® brands as well as products for mothers, infants and toddlers marketed
under its The First Years®, Lamaze, JJ Cole® Collections and Boon® brands.
TOMY International also markets its products under popular and classic
licensed properties such as Chuggington, Pokemon Dinosaur Train, John Deere,
Disney's Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other
well-known properties. TOMY International's mission is to inspire and fulfill
the dreams of children and parents worldwide. TOMY International reaches its
target consumers through multiple channels of distribution supporting more
than 25,000 retail outlets throughout North and South America, Europe and
Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY
Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

SOURCE TOMY International

Website: http://www.tomy.com
Contact: TOMY Marketing Communications, +1.847.582.1610, Twitter: @TOMYNewsUS