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Thanksgiving Stirs Up Sweet Sensations



  Thanksgiving Stirs Up Sweet Sensations

 DOMINO^® SUGAR IS SET TO SWEETEN TURKEY DAY WITH THE DEBUT OF A NEW FLOAT IN
               THE 86TH ANNUAL MACY’S THANKSGIVING DAY PARADE^®

Business Wire

NEW YORK -- October 03, 2012

Forget the Turkey… this Thanksgiving is all about the sweet treats, especially
at the 86^th Annual Macy’s Thanksgiving Day Parade^®. On Thursday, Nov. 22,
Domino Sugar will stir up sweet sensations with a new float in the legendary
spectacle. The giant confectionery of baked goodies will delight millions of
spectators who will clamor for the tasty treats aboard the whimsical floating
wonder.

“We are extraordinarily pleased to welcome Domino Sugar to the Macy’s Parade
with this marvelously whimsical creation,” said Amy Kule, executive producer
of Macy’s Thanksgiving Day Parade. “Domino Sugar has helped the family baker
whip up incredible holiday treats for generations and this fanciful take on
the holiday baking tradition is sure to please millions of fans this
Thanksgiving.”

“On behalf of our entire Domino Sugar family, I am delighted to have our brand
associated with Macy’s Thanksgiving Day Parade. We are pleased to know that we
are helping to make Thanksgiving such a special and uniquely American
holiday!” said Brian O’Malley, president and CEO of Domino Foods, Inc.

“Stirrin’ Up Sweet Sensations,” the new Domino Sugar float, features a magical
take on holiday baking. Designed and constructed by the artists of Macy’s
Parade Studio, the centerpiece of this 26-foot tall float is the giant cookie
dough bowl and cookie press that dishes out the confections. Three stories
above the ground, a giant spoon stirs the cookie dough in an equally colossal
bowl. As it travels into the cookie press, the dough drops in perfect dollops
onto the turntable and finally into the oven. The savory treats are then baked
to a golden brown and shoot down the ramp to the awaiting cars of the Cookie
Express train which is ready to deliver the yummy, baked goodness to children
everywhere.

The 86^th Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on
Thursday, Nov. 22, 2012 from 9 a.m. – Noon in all time zones.

About the Macy’s Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3.5 million
spectators that line up along the streets of New York City each year, the
Macy’s Thanksgiving Day Parade is a national icon that has grown into a
world-famous holiday event. For more than 85 years, the Macy’s Thanksgiving
Day Parade has marked the official start of the holiday season. Growing in
size and scale, the Parade proudly marches down a more than 2-mile route in
New York City with more than 8,000 participants in tow including Macy’s
(NYSE:M) employees, their families, celebrities, athletes, clowns and dance
groups spreading holiday cheer. The Parade also features America’s best
marching bands, fabulous floats and Macy’s signature giant helium character
balloons. For more information on the Macy’s Parade please visit
www.macys.com/parade or call the Parade hotline at (212) 494-4495.

About DOMINO SUGAR:

For more than 100 years, Domino^® Sugar has joined millions of Americans in
their kitchens to help bake something special and create memories that last a
lifetime. Share the joy of baking with family and friends by using 100% pure
cane Domino^® Sugar. For classic recipes, baking tips, product information and
so much more, visit the Domino Sugar Web site: www.dominosugar.com

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50429466&lang=en

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50429466&lang=en

Contact:

Macy’s
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
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