NTT America Addresses Top Internet Trends: Rise in DDoS Attacks, Video
Streaming, Over-The-Top Content
NTT Communications Awarded Contract with Brazil to Improve Broadband Access
Prior to World Cup and Summer Olympics
NEW YORK -- October 03, 2012
NTT America, a wholly owned U.S. subsidiary of NTT Communications Corporation
(NTT Com) and a Tier-1 global IP network services provider, today issued its
biannual state of the industry assessment of key trends shaping the broadband
and IP transit industry.
Michael Wheeler, executive vice president, NTT Communications Global IP
Network, NTT America, said preparing Latin America for increased broadband
data consumption is a priority, especially as Brazil readies for the 2014
World Cup and 2016 Summer Olympics. Additionally, demand for real-time mobile
content and the rise of sophisticated DDoS attacks are other key factors
changing the Internet industry.
Focus Increases on Developing Brazil’s Telecom Infrastructure as World Cup and
As Brazil prepares for the 2014 FIFA World Cup and 2016 Summer Olympic Games,
the biggest hurdle facing the country is developing its telecommunications
infrastructure to improve Internet access and bandwidth capacity, according to
Wheeler. Telebrás, Brazil’s state-owned service provider, is investing upwards
of $400 million dollars (BRL) in the next few years to steer growth and
development. As a result, domestic and international carriers are crucial in
supporting the Brazilian government to meet the cellular and Internet data
needs. These World Cup and Olympic events will represent the first time video
content will originate from Brazil and be streamed out in such large numbers
NTT Communications was recently awarded a contract by Telebrás as one of two
international carriers that will enable São Paulo residents to connect to
international markets through a high quality network. NTT Communications was
selected due to its direct access to major markets around the world and Point
of Presence (POP) location in São Paulo.
“Consumption of mobile video and other forms of over-the-top content will
continue to grow exponentially through 2016. While most users don’t realize
how demanding these service requirements are on providers, new technologies
will be the driving force for developing the next-generation Internet services
in both wireless and wireline,” said Wheeler. “Successful service providers
will have an established infrastructure of high bandwidth, next-generation
equipment and industry expertise to manage dynamic content demands.”
Video Streaming and Chatting on Mobile Devices Soars; Demands Greater
Expectations of Carriers
The number of devices connected to IP networks will be nearly three times as
high as the global population in 2016, according to a recent report from
Cisco. Driven in part by the increase in devices and the capabilities of those
devices, the same report concludes that IP traffic per capita will be the
equivalent of all movies ever made crossing global IP networks every three
minutes in 2016. In terms of consumer Internet traffic categories, Cisco
estimated mobile video consumption to grow 83 percent through 2016, and online
gaming is estimated to grow by 46 percent by 2016.
“This generational consumption shift in Internet-based activities is changing
how carriers design networks to provide the best possible user experience,”
said Wheeler. “While most don’t realize how demanding these services are on
providers, new technologies will be the driving force for developing the
next-generation Internet services. Successful service providers will have an
established infrastructure of high bandwidth, next-generation equipment and
industry expertise to manage dynamic content demands.”
Given the increase in over-the-top (OTT) content, the optimal network
architecture that is flexible in shaping bandwidth for content distribution
and delivery worldwide are fundamental to containing costs. The services
Tier-1 providers offer are key to providing high-quality bandwidth and
capacity to support the demand for OTT content. NTT Communications’ high level
of redundancy, industry leading uptime and extensive network of peering
partners can help customers prepare for this growth.
DDoS Attacks Grow, Posing a Constant Financial Threat to Online Businesses
With more than 7,000 attacks reported daily worldwide, distributed denial of
service (DDoS) threats continue to rise in number, size, frequency and
complexity. The business costs associated with DDoS attacks are substantial
for any online entity. As research from industry reports indicate, monetary
losses from a DDoS attack can range from $90,000 to $6.5 million per hour.
Despite the growing threats, protection and mitigation efforts of many global
companies, government entities and advocacy groups remain inadequate and
As DDoS attacks become more sophisticated, proper mitigation is critical.
Wheeler urges businesses to prioritize a contingency plan for DDoS attacks.
When companies select their mitigation service provider, it is important to
understand the level and type of security support provided.
“While many DDoS mitigation services are entirely automated, and as attacks
become more sophisticated, the need for expert human judgment and monitoring
are a necessity in determining the legitimacy of traffic,” said Wheeler. “At
NTT America, our US based Security and Abuse Team is working 24 hours a day, 7
days a week, assuring that online assets and network availability are
About NTT Communications
NTT Communications provides consultancy, architecture, security and cloud
services to optimize the information and communications technology (ICT)
environments of enterprises. These offerings are backed by the company’s
worldwide infrastructure, including leading global tier-1 IP network, Arcstar
Universal One™ VPN network reaching over 150 countries, and over 120 secure
data centers. NTT Communications’ solutions leverage the global resources of
NTT Group companies including Dimension Data, NTT DOCOMO and NTT DATA.
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respective owners. © 2012 NTT Communications
Nyhus Communications for NTT America
Karen Sung, 206-323-3733
Scott Heller, 425-250-2495
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