Macy’s and The Breast Cancer Research Foundation® Fight Back with Pink Product

  Macy’s and The Breast Cancer Research Foundation® Fight Back with Pink

Shop the cause at select Macy’s and on with pretty and powerful pink
              product to aid in the fight against breast cancer

Business Wire

NEW YORK -- October 02, 2012

This October, Macy’s (NYSE:M) has once again partnered with The Breast Cancer
Research Foundation^® (BCRF) to draw attention, heighten awareness and raise
funds in the fight against breast cancer. Throughout the month of October,
women, survivors and others also affected by breast cancer will have a chance
to acknowledge Breast Cancer Awareness month, and look good while doing good
with commemorative pink products, including fashion, cosmetics and home

I.N.C. International Concepts lace top, $59.50, available exclusively at
Macy's and ...

I.N.C. International Concepts lace top, $59.50, available exclusively at
Macy's and During the month of October, 5 percent of the
purchase price will benefit The Breast Cancer Research Foundation. (Photo:
Business Wire)

“Macy’s has a long-standing commitment to giving back and supporting causes
that are important to the communities we live in,” said Martine Reardon, chief
marketing officer for Macy’s. “Our more than 10 year partnership with BCRF
demonstrates our ability to make magic by working effectively with our
vendors, employees and customers to get involved and fight for a cure. We know
that the small part we play in such a monumental cause will make a difference
and help to save lives by funding research to end breast cancer forever.”

When looking for ways to support the cause, shop America’s department store
for pink product from beloved designers and brands. Throughout October, Macy’s
will host a dedicated space in 350 stores across the country and online at, aptly named the “Pink Shop,” featuring a variety of items that
give back to causes devoted to awareness, education and research in the fight
against breast cancer, including trench coats from Pink Envelope and pink-hued
skinny denim from Celebrity Pink. Another way to think pink is with an
eye-catching, leopard print lace top from I.N.C. International Concepts.
Retailing for $59.50, 5 percent of the purchase price will go directly to
BCRF. Check out Macy’s “Pink Shop” in store or online to select from a variety
of items in fashion, beauty and home that all give the opportunity to make a
contribution in the fight against breast cancer.

According to the American Cancer Society, more than 200,000 new cases of
invasive breast cancer (Stages I-IV) are diagnosed among women in the United
States in a year, resulting in approximately 40,000 deaths. Breast cancer is
the second leading cause of cancer death in women, after lung cancer. Through
various partnerships and joint efforts, Macy’s maintains a steadfast
dedication to finding a cure. This year’s program is targeted to reaching
customers in every aspect of their lives.

“The Breast Cancer Research Foundation is privileged to have Macy’s and its
loyal customers join us in our fight against breast cancer,” said Myra J.
Biblowit, President of The Breast Cancer Research Foundation. “The Breast
Cancer Research Foundation provides critical funding for innovative clinical
and translational research. We believe that research saves lives. Year after
year, Macy’s brings national attention to our cause and continues to be a
strong ally for so many women who have unfortunately been affected by this

Visit Macy's or during the month of October to check out what’s
pretty in pink to support the cause.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and
affordable luxury to customers at more than 800 locations in 45 states, the
District of Columbia, Puerto Rico and Guam. Macy's stores and offer
distinctive assortments including the most desired family of exclusive and
fashion brands for him, her and home. Macy's is known for such epic events as
Macy's 4th of July Fireworks^® and the Macy's Thanksgiving Day Parade^®, as
well as spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a difference
in the lives of our customers.

About The Breast Cancer Research Foundation®

The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993,
is an independent not-for-profit organization committed to funding scientific
research to achieve prevention and a cure for breast cancer in our lifetime.
In October 2012, BCRF will award $40 million to 197 scientists across the
United States, Canada, Latin America, Europe, the Middle East, Australia, and
China. With 91 cents of every dollar spent by BCRF directed towards breast
cancer research and awareness programs, BCRF remains one of the most fiscally-
responsible charities in the country.For the tenth time since 2002, it has
earned four stars from Charity Navigator. Additionally, BCRF is the only
cancer organization rated an “A+” by CharityWatch. For more information about
BCRF, visit

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Alison Kmiotek, 646-429-7449
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