The Hartford Gets ‘Social’ To Help Gen Y Maximize Benefits, Take Control Of Career

  The Hartford Gets ‘Social’ To Help Gen Y Maximize Benefits, Take Control Of

Educational campaign featuring Gen Y author Lindsey Pollak kicks off during
enrollment season to address insurance misconceptions

Business Wire

HARTFORD, Conn. -- October 02, 2012

More than half of Gen Y workers (ages 18-31) vastly overestimate the average
cost of disability insurance purchased at work, and only one in three
completely understand life insurance, according to new research by The

Lindsey Pollak, spokesperson for The Hartford's My Tomorrow Campaign (Photo:
Business Wire)

Lindsey Pollak, spokesperson for The Hartford's My Tomorrow Campaign (Photo:
Business Wire)

The Hartford today launched a national educational campaign featuring Gen Y
author Lindsey Pollak to address misconceptions and raise awareness about
disability and life insurance.

“Our research showed many young workers don’t realize it can be easy and
affordable to protect their income with insurance they get at work,” said Mike
Fish, vice president of voluntary benefits with The Hartford. “We have
partnered with Lindsey to inform Gen Y’ers on how benefits can help them stay
on track to reach their personal and professional goals.”

The Hartford Benefits For Tomorrow Study found less than half of Gen Y
workers, also known as Millennials, have signed up for disability insurance.
Yet, approximately 90 percent of Millennials said in the survey that they
would have to change their lifestyle if they lost income for three to six

“There’s a tremendous opportunity to help this country’s 72.2 million
Millennials understand the importance of investing today for their tomorrow,”
said Pollak. “Together with The Hartford, I hope to help Millennials plan

As part of The Hartford’s My Tomorrow campaign, Pollak will share tips on
navigating the “real world.” At events and a new website
(, she’ll cover finding and choosing the best job
for you, making the right financial decisions for your life, and making the
most out of your pay.

Pollak wants to hear what Millennials think about the future. They are invited
to visit the website to share what they think about tomorrow.

“Millennials aren’t the only ones facing new benefit choices. More and more
employees are being asked to help pay for their benefits. That means at this
year’s benefits enrollment, many employees will face more choices than ever
before,” Fish said. “We designed our awareness campaign with Lindsey and
enhanced our online educational platform to help employees be better informed
about their benefit selections.”

Survey  Methodology

The Hartford Benefits For Tomorrow Study was developed by The Hartford and
fielded via online survey by BuzzBack in March 2012. The nationally
representative sample consisted of 1,000 full-time U.S. workers, aged 18-64.
The margin of error is +/- 3.1 percent for the national sample.

About Lindsey Pollak

Pollak is a best-selling author, keynote speaker and recognized consultant on
next generation career and workplace trends.She has more than a decade of
experience advising both young professionals and organizations on the changing
world of workandis the author of“Getting from College to Career: Your
Essential Guide to Succeeding in the Real World.” Pollak’sadvice and opinions
have appeared in such media outlets asThe New York Times, The Wall Street
Journal, Glamour,CNN, NPR, and NBC Nightly News with Brian Williams. She
appears on several”Best People to Follow on Twitter” lists, including
Mashable’s list of career experts to follow on Twitter and Marie Claire‘s 100
Twitters Every Woman Should Follow. Forbes recently named her website as one
of the “Top 75 Websites for Your Career.”

About The Hartford

The Hartford Financial Services Group Inc. (NYSE: HIG) is a leading provider
of insurance and wealth management services for millions of consumers and
businesses worldwide. The Hartford is consistently recognized for its superior
service, its sustainability efforts and as one of the world's most ethical
companies. More information on the company and its financial performance is
available at Join us on Facebook at Follow us on Twitter at

The Hartford^® is The Hartford Financial Services Group, Inc. and its
subsidiaries, including issuing companies Hartford Life Insurance Company and
Hartford Life and Accident Insurance Company. Policies sold in New York are
underwritten by Hartford Life Insurance Company. The headquarters of both
companies is Simsbury, Conn.


Some of the statements in this release may be considered forward-looking
statements as defined in the Private Securities Litigation Reform Act of 1995.
We caution investors that these forward-looking statements are not guarantees
of future performance, and actual results may differ materially. Investors
should consider the important risks and uncertainties that may cause actual
results to differ. These important risks and uncertainties include those
discussed in our Quarterly Reports on Form 10-Q, our 2011 Annual Report on
Form 10-K and the other filings we make with the Securities and Exchange
Commission. We assume no obligation to update this release, which speaks as of
the date issued.

Photos/MultimediaGallery Available:



The Hartford Financial Services Group Inc.
Kelly J. Carter, 860-843-9420
Michelle Loxton, 860-547-7413
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