Morgan Stanley Global Private Equity Completes Majority Investment in Creative Circle

  Morgan Stanley Global Private Equity Completes Majority Investment in
  Creative Circle

Business Wire

NEW YORK -- October 02, 2012

Morgan Stanley Global Private Equity announced today that it has completed a
majority investment in Creative Circle, LLC, one of North America’s largest
professional staffing firms specializing in advertising, creative and
marketing talent. Morgan Stanley Global Private Equity partnered with the
current management team who will remain in place and retain a considerable
equity stake.

Creative Circle is a specialized staffing agency representing advertising,
creative, marketing, visual communication and digital/interactive
professionals on both a freelance and full-time basis. The company delivers
talent solutions to top advertising agencies and marketing firms as well as to
the marketing and communications departments of industry-leading companies.
Headquartered in Los Angeles, Creative Circle operates in 12 states through 14
offices nationwide.

Aaron Sack, Managing Director of Morgan Stanley Global Private Equity, said,
“Creative Circle is the premier creative staffing agency in North America. The
rapid expansion of interactive and digital media has created a tremendous
demand for highly qualified creative talent as well as a unique opportunity
for Creative Circle to build on its strong record of business growth.” Gary
Matthews, Managing Director and Operating Partner of Morgan Stanley Global
Private Equity, added, “We are delighted to partner with Creative Circle. The
company’s talented management team, exceptional level of industry knowledge
and strong focus on clients have made Creative Circle a leader in its field.”

Lawrence Serf, Chief Executive Officer of Creative Circle, said, “At Creative
Circle, we provide our clients with the highest quality solutions to staffing
challenges and we offer professionals unparalleled employment opportunities in
their chosen field. We are excited to partner with Morgan Stanley Global
Private Equity and to leverage their expertise and know-how as we achieve new
levels of business success. ”

This transaction represents the twelfth investment for Morgan Stanley Capital
Partners V, the most recent fund raised by Morgan Stanley Global Private
Equity, and the fourth in the business services sector, joining Access Cash,
an independent service provider that manages the largest network of ATMs in
Canada, EmployBridge, a leading provider of light commercial temporary
staffing services in the U.S., and Zenith, a specialist provider of fleet
solutions to corporations in the United Kingdom.

About Creative Circle

Headquartered in Los Angeles, California, Creative Circle, LLC is a leading
provider of creative staffing services with 14 offices in 12 states. The
Company provides specialty staffing services to the advertising, creative and
marketing industries. Within its target industries, Creative Circle has
developed a business model that enables it to attract and place high-quality
talent through efficient recruiting, placement and sales processes that are
tailored to meet the needs of its clients. For further information about
Creative Circle, please visit www.creativecircle.com.

About Morgan Stanley Global Private Equity

Morgan Stanley Global Private Equity, part of Morgan Stanley Investment
Management, makes private equity and equity-related investments on a global
basis. Morgan Stanley Global Private Equity utilizes Morgan Stanley's vast
resources, including the Firm's global franchise and relationships with
leading corporate management teams and financial sponsors, to source
attractive opportunities for its investment funds. Morgan Stanley's roots in
private equity investing date back to 1985 with the Morgan Stanley Capital
Partners private equity funds. To date, Morgan Stanley Global Private Equity
and its affiliated funds have invested over $9 billion of equity across a
broad spectrum of industries. For further information about Morgan Stanley
Global Private Equity, please visit www.morganstanley.com/privateequity.

About Morgan Stanley

Morgan Stanley (NYSE: MS) is a leading global financial services firm
providing a wide range of investment banking, securities, investment
management and wealth management services. The Firm’s employees serve clients
worldwide including corporations, governments, institutions and individuals
from more than 1,200 offices in 43 countries. For further information about
Morgan Stanley, please visit www.morganstanley.com.

Please contact private.equity@morganstanley.com for additional information.

Contact:

Morgan Stanley
Media Relations:
Matt Burkhard, 212-761-2444
 
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