Major Retailers, Including Macy's, Deliver Coupons to Shoppers Via Adspace
Networks' New Mobile App
Adspace Rolls Out "Clip'd" Mobile Platform Nationally After Two Month Pilot
NEW YORK, Oct. 2, 2012
NEW YORK, Oct. 2, 2012 /PRNewswire/ --Adspace Networks, owner of the largest
in-mall digital advertising network in the country, has launched Clip'd, a
mobile platform that allows retailers to offer mobile coupons to shoppers just
steps from their stores.
In addition to in-store coupons, Clip'd also offers the best in-store sales in
the malls, and exclusive digital content from advertisers, including movie
trailers, new TV show previews and behind the scenes celebrity videos from
The app was initially launched in four pilot malls in July. A few of the
participants in the test and subsequent national launch of Clip'd include:
Macy's, Express, Stride Rite, Sears Portrait, Things Remembered, Solstice,
Crabtree & Evelyn, Aeropostale and Jos. A. Banks.
The app, available on iPhone and Android phones, can be downloaded via iTunes
and Google Play. It can also be downloaded with the help of Zoove's
"StarStar" system, by dialing "**CLIPD" to get the app downloaded directly to
a smart phone. Once downloaded, shoppers can select coupons from retailers and
send them to their mobile "wallet" for in-store redemption.
Promotion for the app includes 15 and 30 second spots on more than 1,700
high-definition screens on the Adspace Digital Mall Network. The spots show
shoppers how to download the app while promoting specific coupons with an
array of 15-second spots.
Joe Gillespie, President CEO of Zoove Corp. said, "The Clip'd downloads
performed very well, with strong end-to-end engagement and high activation
rates, comparable to some of the results we have seen with broadcast TV
campaigns. It is impressive that their in-store television advertising network
is able to leverage digital billboards to engage shoppers at such high rates.
In working with the StarStar platform, they are able to offer the added
benefit of real-time data to assess the impact of mobile marketing in
different locations, so we are enthusiastic to be working so closely with
Adspace Smart Screens."
Clip'd is available in 128 malls nationwide reaching 31 million unique viewers
"Clip'd is the foundation of our mobile strategy, giving mall shoppers
immediate access to the best values in our upscale malls," said Bill Ketcham,
executive vice president and CMO, Adspace Networks. "It is also a platform
for us to add tremendous value to our advertisers' ad campaigns on the Smart
Screens, from delivering digital video content to sending customers to a
For a video on how the Clip'd app works visit:
About Adspace Networks, Inc.
Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace
Digital Mall Network, the largest in-mall digital network in the country.
Currently located throughout 205 Class A malls across the United States, the
network consists of 2,864 HD "Smart Screens" in three formats: nine foot
"floor mounts" in portrait format, 42 to 63 inch "aerials" in landscape
format, and 8-by-14 foot "spectaculars" in landscape format. All Smart Screen
displays show programming to enhance the shopping experience which combines a
mix of the best sale items in the mall, the hottest seasonal items available,
fashion trends and mall events. The network reaches 48
millionuniqueindividuals each month (source: Scarborough), and is
particularly effective at reaching teens, young adults and women. Adspace is
also a charter member of the Digital Place-based Advertisings Association
(DPAA), an organization that is helping to provide standards and best
practices for the burgeoning, digital place-based video advertising industry.
Anne Donohoe / Brittany Fraser
KCSA Strategic Communications
212.896.1261 / 212.896.1251
email@example.com / firstname.lastname@example.org
SOURCE Adspace Networks
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