Troika Launches Time Warner Cable SportsNet & Deportes

            Troika Launches Time Warner Cable SportsNet & Deportes

Time Warner Cable Sports Partners with Branding Agency to Create Positioning,
Brand Identity, and Advertising Campaign for New Home of LA Lakers, Galaxy,

PR Newswire

HOLLYWOOD, Calif., Oct. 2, 2012

HOLLYWOOD, Calif., Oct. 2, 2012 /PRNewswire/ -- Time Warner Cable Sports has
teamed up with brand consultancy & creative agency Troika to build the brand
strategy, identity, and advertising campaign for America's newest regional
sports networks, and the first ever Spanish-language RSN, Time Warner Cable
SportsNet & Deportes. The networks launched on October 1^st, 2012, and hold
exclusive rights to air Los Angeles Lakers, Galaxy, Sparks, and local area
high school sports content.

SportsNet and Deportes are products of Time Warner Cable's landmark 20-year
deal with the Lakers, which transformed the media company from an MSO to a
major contender in the sports content ownership world. The networks aim to
capitalize on this shift by strategically leveraging the strength of the Time
Warner Cable brand with the rich history of the Lakers brand to deliver an
elevated sports experience. This brand partnership informed the network's
positioning, "Soul Access," a play on words referring to the networks'
exclusive partnership with the Lakers, Galaxy, and Sparks, and the in-depth
access SportsNet and Deportes offers fans to connect with their favorite
players and teams.

Time Warner Cable SportsNet & Deportes' identities are built to visually
deliver on "Soul Access" and elevate the standards of regional sports network
production. The identity is rooted in the creative concept "Spectacle," which
features high production value graphic elements incorporating custom shot
imagery of top Lakers, Galaxy, and Sparks athletes. The identity will be
implemented across all on-air elements, including Lakers game packaging,
flagship studio shows and original content, promotional toolkits, and insert

Troika also delivered the SportsNet logo, custom font, website design, social
media branding, and an original music package. Elements for Deportes were
specifically built to bring an authentic sports experience to Southern
California's Hispanic community, including customized logos, a distinct promo
language, and original music.

A national on-air and digital advertising campaign, and regional out-of-home
billboard campaign, was developed by Troika, featuring iconic imagery of Kobe
Bryant, David Beckham, Paul Gasol, and Metta World Peace shot specifically for
the launch. The campaign includes a :30 image spot airing across ESPN and NBC,
and billboards throughout the Southern California area, both in English and

SportsNet and Deportes are scheduled to air all non-nationally televised
Lakers games this season, and have developed a lineup of original content and
game analysis unique to each network. Time Warner Cable Sports and Troika
collaborated for 10-months on the brand launch, which included a team of over
30 writers, designers, animators, and editors at the agency.

About Troika

Troika is an award-winning brand consultancy and creative agency for clients
in entertainment media. Based in Hollywood, Troika's team of creative
directors, designers, producers, animators, editors and writers specialize in
brand and creative strategy, design, animation, and brand stewardship. For
more information, please visit or call Robert Blatchford at

Mika Saulitis
(323) 965-1650


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