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American Honda Reports September Sales: Accord 56-Percent Gain Fuels Honda Sales Surge; Acura RDX Sales Up More Than 119



  American Honda Reports September Sales: Accord 56-Percent Gain Fuels Honda
            Sales Surge; Acura RDX Sales Up More Than 119 Percent

Honda Division sales up 29.3 percent, Acura sales up 43.5 percent

PR Newswire

TORRANCE, Calif., Oct. 2, 2012

TORRANCE, Calif., Oct. 2, 2012 /PRNewswire/ -- American Honda today reported
September 2012 U.S. sales of 117,211 units, an increase of 30.9 percent
compared with September 2011. The Honda Division posted September 2012 sales
of 102,845 units, an increase of 29.3 percent compared with September 2011.
Acura's U.S. September sales of 14,366 units increased 43.5 percent compared
with September 2011.

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

Honda
- Accord leads all Honda vehicles in September with 29,182 in sales posting a
56.6-percent gain compared to the year prior

- Civic gains 57.0 percent compared with September 2011 with 21,546 in sales

- CR-V sets a new September record with sales of 22,268, up 13.6 percent

"The all-new 2013 Accord hit dealerships in mid-September and our dealers are
already seeing a significant increase in customer traffic surrounding the new
model," said John Mendel, American Honda executive vice president of sales.
"Combined with the strength of key models such as Civic, CR-V and Odyssey,
Honda is once again firing on all cylinders as we enter fall."

Acura
- RDX sets its 5th-consecutive record sales month with 2,938 units, up 119.9
percent compared to September 2011

- MDX retains the top-selling Acura title with sales of 4,692 units, up more
than 60.4 percent from September 2011

- TL sedan sales up 29.1 percent from last year with 3,236 in monthly sales

"Acura's core models of TL and MDX continue as a driving force for the brand,"
said Jeff Conrad, vice president of Acura sales. "Now, we have new products
such as RDX setting monthly sales records and the ILX continuing to carve out
a foothold as the gateway to our lineup."

The daily selling rate (DSR) is calculated with 25 days for September 2012 and
25 days for September 2011. Year-to-date, the DSR is calculated with 230 days
for 2012 and 229 days for 2011. All other percentages in release are
unadjusted; see table for adjusted DSR figures.

For more information about Honda vehicles, please visit
www.automobiles.honda.com. For media inquiries please visit www.hondanews.com.
For more information about Acura vehicles, please visit www.acura.com. For
media inquiries please visit www.acuranews.com.

 

American Honda Vehicle Sales For September 2012
           Month-to-Date                       Year-to-Date
           September September DSR**   MoM     September September DSR**   YoY
           2012      2011      % Chg.  % Chg.  2012      2011      % Chg.  % Chg.
American
Honda      117,211   89,532    30.9%   30.9%   1,066,458 859,797   23.5%   24.0%
Total
   Total   62,657    43,809    43.0%   43.0%   585,649   465,740   25.2%   25.7%
Car Sales 
   Total
Truck      54,554    45,723    19.3%   19.3%   480,809   394,057   21.5%   22.0%
Sales
     
Honda      55,969    38,147    46.7%   46.7%   528,965   420,160   25.3%   25.9%
Total Car
Sales
     
Honda
Total      46,876    41,375    13.3%   13.3%   421,720   350,491   19.8%   20.3%
Truck
Sales
     
Acura      6,688     5,662     18.1%   18.1%   56,684    45,580    23.8%   24.4%
Total Car
Sales
     
Acura
Total      7,678     4,348     76.6%   76.6%   59,089    43,566    35.0%   35.6%
Truck
Sales
Domestic   55,182    34,556    59.7%   59.7%   508,372   364,630   38.8%   39.4%
Car Sales 
   Honda   50,209    32,049    56.7%   56.7%   475,395   341,750   38.5%   39.1%
Division
   Acura   4,973     2,507     98.4%   98.4%   32,977    22,880    43.5%   44.1%
Division
Domestic
Truck      54,172    40,626    33.3%   33.3%   442,143   363,329   21.2%   21.7%
Sales 
   Honda   46,494    36,278    28.2%   28.2%   383,054   319,763   19.3%   19.8%
Division
   Acura   7,678     4,348     76.6%   76.6%   59,089    43,566    35.0%   35.6%
Division
Import Car 7,475     9,253     -19.2%  -19.2%  77,277    101,110   -23.9%  -23.6%
Sales
   Honda   5,760     6,098     -5.5%   -5.5%   53,570    78,410    -32.0%  -31.7%
Division
   Acura   1,715     3,155     -45.6%  -45.6%  23,707    22,700    4.0%    4.4%
Division
Import
Truck      382       5,097     -92.5%  -92.5%  38,666    30,728    25.3%   25.8%
Sales
   Honda   382       5,097     -92.5%  -92.5%  38,666    30,728    25.3%   25.8%
Division
MODEL
BREAKOUTS
BY
DIVISION
Honda
Division   102,845   79,522    29.3%   29.3%   950,685   770,651   22.8%   23.4%
Total
    Fit    4,660     4,734     -1.6%   -1.6%   38,578    47,968    -19.9%  -19.6%
Memo:      16        0         0.0%    0.0%    0         0         0.0%    0.0%
Fit-EV
   Accord  29,182    18,639    56.6%   56.6%   247,847   181,014   36.3%   36.9%
    
Memo:      0         0         0.0%    0.0%    0         0         0.0%    0.0%
Accord
Hybrid
   Civic * 21,546    13,724    57.0%   57.0%   234,029   167,384   39.2%   39.8%
    
Memo:      493       305       61.6%   61.6%   5,661     3,155     78.6%   79.4%
Civic
Hybrid
   S2000   0         0         0.0%    0.0%    0         3         -100.0% -100.0%
   Insight 246       512       -52.0%  -52.0%  5,047     13,618    -63.1%  -62.9%
   CR-Z    335       537       -37.6%  -37.6%  3,461     10,172    -66.1%  -66.0%
   FCX     0         1         -100.0% -100.0% 3         1         198.7%  200.0%
Clarity
           11,365    8,818     28.9%   28.9%   97,824    76,021    28.1%   28.7%
Odyssey  
           2,138     1,148     86.2%   86.2%   14,995    14,088    6.0%    6.4%
Crosstour 
   Pilot   10,045    10,306    -2.5%   -2.5%   85,288    81,703    3.9%    4.4%
   CR-V *  22,268    19,604    13.6%   13.6%   213,381   161,035   31.9%   32.5%
           0         799       -100.0% -100.0% 3         11,168    -100.0% -100.0%
Element 
           1,060     700       51.4%   51.4%   10,229    6,476     57.3%   58.0%
Ridgeline
Acura
Division   14,366    10,010    43.5%   43.5%   115,773   89,146    29.3%   29.9%
Total
   TL      3,236     2,507     29.1%   29.1%   26,848    22,880    16.8%   17.3%
   TSX     1,681     3,112     -46.0%  -46.0%  23,378    21,721    7.2%    7.6%
    
Memo:  TSX 308       261       18.0%   18.0%   3,044     2,432     24.6%   25.2%
Wagon
   ILX     1,737     0         0.0%    0.0%    6,129     0         0.0%    0.0%
    
Memo:  ILX 140       0         0.0%    0.0%    535       0         0.0%    0.0%
Hybrid
   RL      34        43        -20.9%  -20.9%  329       979       -66.5%  -66.4%
   MDX     4,692     2,925     60.4%   60.4%   38,646    31,684    21.4%   22.0%
   ZDX     48        87        -44.8%  -44.8%  642       1,220     -47.6%  -47.4%
   RDX     2,938     1,336     119.9%  119.9%  19,801    10,662    84.9%   85.7%
Selling    25        25                        230       229
Days
   *  Honda and Acura vehicles are made of domestic & global sourced parts.
 **  Daily Selling Rate
           Month-to-Date                       Year-to-Date
           September September DSR**   MoM     September September DSR**   YoY
           2012      2011      % Chg.  % Chg.  2012      2011      % Chg.  % Chg.
Hybrid     1,214     1,354     -10.3%  -10.3%  14,704    26,945    -45.7%  -45.4%

SOURCE American Honda Motor Co., Inc.

Website: http://www.acura.com
Website: http://www.honda.com
Contact: Chris Martin, +1-310-783-3164, or Chris Naughton (Acura),
+1-212-707-9920
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