Audi Sets All-Time U.S. September Sales Record With 26.5%

Audi Sets All-Time U.S. September Sales Record With 26.5% Increase 
Audi Reports 21st Consecutive Month of Record Sales; Premium Category
Vehicles (A8, A7, A6, and Q7) Represent 35.7% of September Demand 
HERNDON, VA -- (Marketwire) -- 10/02/12 --  Audi today reported its
21st consecutive month of record performance with sales of 12,302 new
vehicles representing a 26.5% increase above the old mark set in
September 2011.  
Total Audi sales year-to-date increased 18.5% from last year, with
September setting the record for the period January through
September, with 100,694 vehicles sold. Audi already has exceeded
100,000 U.S. sales for the third time ever, and September 2012 stands
as the third-best month of U.S. sales in Audi of America history. 
Sales of Audi premium category vehicles (the Audi A8, Audi A7, Audi
A6, and Audi Q7) showed no signs of slowing down, with a 35.7% share
of total September sales. Audi momentum benefitted strongly from
robust demand for the technologically advanced Audi A6, generating a
83.7% sales increase for the month and a 107.5% increase year to
date. Audi's flagship vehicle, the Audi A8 sedan, is up 34.1% and the
Audi Q7 luxury SUV also performed favorably with an astounding 94.6%
increase for the month.  
Sales of the updated Audi A4 combined with the new Audi allroad
jumped 12.8% in September from a year earlier, while the product
improvement for the Audi A5 helped boost its sales 25.6% for the
month and 10.9% year-to-date. Furthering the U.S. position as a top
market globally for Audi S model performance cars, sales of the Audi
performance models accounted for 10.4% of the September's sales mix.  
"Our newly expanded lineup of S-model performance cars is delivering
strong immediate results," said Mark Del Rosso, Chief Operating
Officer, Audi of America. "This fact, along with increasing demand
for our refreshed core models, bodes well for record sales results by
year-end and more gains into 2013."  

--  September 2012 ranks as the best September in Audi of America history.
--  Sales mix for Audi S models finished the month at 15.3% for the S4 and
    35.5% for the S5/ RS 5.
--  Audi A3 sales up 76.8% compared to September 2011; YTD sales grew
    14.5% compared to previous period.
--  Audi A4 sales up 12.8% compared to September 2011; YTD sales grew
    10.9% compared to previous period.
--  Audi A5 sales up 25.6% compared to September 2011; YTD sales grew
    10.9% compared to previous period.
--  Sales of Audi A6 increased 83.7% compared to September 2011; YTD sales
    up 107.5% compared to previous period.
--  Sales of the Audi A8 increased 34.1% compared to September 2011.
--  Sales of Audi Q7 increased 94.6% compared to September 2011; YTD sales
    up 8.5% compared to previous period.
--  Sales mix for Audi TDI clean diesel models finish the month at 55.2%
    for the A3 TDI and 32.4% for Q7 TDI; sales of the Audi A3 TDI
    increased a solid 90.2% for the month.
--  For the record-setting month of September 2012, four Audi models
    recorded year-over-year sales increases of 20% or more, including the
    Audi A3, Audi A5, Audi A6, Audi A8, and Audi Q7 models.
--  Audi Certified pre-owned sales of 2,799 vehicles marked a strong
    finish despite the reduced inventory of available models for the

 Audi of America, Inc. and its U.S. dealers offer a full
line of German-engineered luxury vehicles. AUDI AG is among the most
successful luxury automotive brands globally. Audi was a
top-performing luxury brand in Europe during 2011, and broke all-time
company sales records in the U.S. AUDI AG is planning to invest a
total of EUR 13 billion over the period 2012 through 2016 on new
products and technologies. Visit or for more information regarding Audi vehicle and
business issues. 

AUDI US SNAPSHOT                               --YTD--                      
                 September September           September September          
Model Line       '12       '11       Yr/Yr %   '12 YTD   '11 YTD   Yr/Yr %  
                 Actual    Actual    change    Actual    Actual    change   
A3               806       456       76.8      5,750     5,023     14.5     
A4               3,035     2,690     12.8%     28,230    26,398    6.9%     
A5               1,594     1,269     83.7%     13,005    11,724    10.9%    
A6               2,065     1,124     83.7%     13,909    6,704     107.5%   
A7               720       693       3.9%      6,251     4,097     52.6%    
A8               551       411       34.1%     3,970     4,179     -5.0%    
Audi Q5          2,256     2,235     0.9%      19,897    17,571    13.2%    
Audi Q7          1,051     540       94.6%     7,342     6,764     8.5%     
R8               50        97        -48.5%    654       895       -23.9%   
TT               174       210       -17.1%    1,686     1,662     1.4%     
Total Audi Sales 12,302    9,725     26.5%     100,694   84,981    18.5%    
Total CPO Sales  2,799     2,871     -2.5%     27,640    28,389    -2.6%    

-A4 includes Audi A4 avant, A4 sedan, S4 sedan and Audi allroad
 - A5 includes Audi A5 coupe, S5 coupe, A5 cabriolet and S5
cabriolet models.
 - A6 includes Audi A6 sedan, S6 sedan and A6 avant
 - All-new A7 model sales began in April 2011. A7 includes A7
sedan and S7 sedan.
 - 2012 A8 includes Audi A8 sedan, A8L sedan and
S8 sedan models.
 - TT includes Audi TT coupe' and TT roadster
 - R8 includes Audi R8 coupe and R8 spyder models.  
Audi of America Communications 
Brad Stertz
Tel.: +1 703 364 7440
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