Parks Associates: Tiered Mobile Data Plans Not Inhibiting App Downloads
Market Research Firm Announces New Consumer Research on Smartphone and Tablet
DALLAS, Oct. 2, 2012
DALLAS, Oct. 2, 2012 /PRNewswire/ --New research from Parks Associates shows
tiered data plans pushed by carriers such as AT&T and Verizon are not yet
affecting consumer app use. According to Primary Data Digest: Consumer Apps
1H12, which surveyed U.S. broadband households in the third quarter of 2012:
oSmartphone owners on tiered data plans have downloaded an average of 17
apps since purchasing their phones and use seven apps on average per month
oSmartphone owners on unlimited data plans have downloaded an average of 16
apps since purchase and use six apps on a monthly basis
"Carriers like Verizon and AT&T are moving subscribers away from unlimited
data plans at the same time phones are increasing their capabilities," said
Jennifer Kent, research analyst, Parks Associates. "The iPhone 5, with its
larger screen and LTE upgrade, will encourage people to use more data, but
consumers are finding ways to compensate for data limits. Almost 40% of users
on tiered data plans use Wi-Fi for mobile Internet access whenever possible,
compared to only 22% of consumers on unlimited data plans."
Parks Associates' research also shows tablet owners use fewer apps on a
regular basis than do smartphone owners but are more likely to download paid
apps. "Two-thirds of tablet owners have at least one paid app on their device,
compared to 59% of smartphone users, and more tablet app users make in-app
purchases," Kent said. "App developers who are proactive with their tablet
strategy may see a big payoff."
Parks Associates' data show subscribers in tiered data plans track their usage
more closely, which could reduce usage of data-intensive apps, such as music
streaming and video apps.
"App developers are worried tiered data plans will inhibit app usage, so
developers of data-intensive apps may want to explore toll-free arrangements
with carriers," Kent said. "The developers would pick up the bill for any data
consumed by their apps. This arrangement reduces usage barriers created by
tiered data plans."
Primary Data Digest: Consumer Apps 1H12 is part of Parks Associates' App
Ecosystem Research Service. For information, visit
http://www.parksassociates.com or contact 972-490-1113,
About Parks Associates
Parks Associates is an internationally recognized market research and
consulting company specializing in emerging consumer technology products and
SOURCE Parks Associates
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