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ARM® TechCon™ To Offer Free ARM Accredited Engineer™ Training

        ARM® TechCon™ To Offer Free ARM Accredited Engineer™ Training

TSMC joins roster of keynote speakers as UBM, exhibitors gear up for annual
spotlight on ARM architecture

PR Newswire

SAN FRANCISCO, Oct. 2, 2012

SAN FRANCISCO, Oct. 2, 2012 /PRNewswire/ -- UBM Electronics, the daily source
of essential business and technical information for the electronics industry's
decision makers, and ARM, the leading supplier of embedded technology IP,
today announced the addition of ARM Accredited Engineer (AAE) Program training
to the agenda for ARM TechCon 2012, the premier event for electronic and
computer designers to connect, learn and engage on next-generation mobile and
embedded technologies. The companies also announced today the addition of Jack
Sun, vice president of research and development and chief technology officer
at TSMC to the list of keynote speakers for the event. ARM TechCon 2012 will
be held from Oct. 30 to Nov. 1, 2012, at the Santa Clara Convention Center in
Santa Clara, Calif. Online registration for media is open at:


ARM technology is constantly evolving and being adapted for use in a growing
range of devices – from smartphones and mobile computing devices, to home
electronics and appliances to enterprise applications – and is used by
millions of developers worldwide. Designed for embedded software engineers
working with high performance ARM Cortex™-A processor and Cortex-R
processor-based systems, digital hardware engineers, test and verification
engineers, and software design consultants, the AAE exam-based accreditation
is the only global certification program available to engineers wishing to
demonstrate proof of their expertise in the ARM architecture. For more
information on the AAE Program, visit To register to
attend the free training course during ARM TechCon, or for more information on
the syllabus, visit

Regularly available at a cost of $500, the free AAE Industry Briefing spans
the first two days of the conference. On October 30, world-class ARM trainers
will deliver a full schedule of ARM technical training aligned with the AAE
exam syllabus. October 31 will feature a more detailed introduction to the
program and the opportunities for partnering with ARM. Delegates will also be
given the chance to test drive a representative system with sample questions,
and to take advantage of a 20 percent discount to sit for the real exam.

Focus on Advances in Manufacturing
In addition to previously announced keynotes from ARM executives including CEO
Warren East and Executive Vice President Simon Segars, and Stanford professor
Jonathan Koomey, Jack Sun, vice president of research and development and
chief technology officer at TSMC, will discuss the expansion and acceleration
of leading edge technologies, including today's latest advances in
manufacturing excellence in his address, "An Ecosystem of Innovation." Sun
will pull from his experience leading TSMC's expansion and acceleration of its
roadmap and his leadership in driving advanced technology initiatives,
including today's leading edge 28nm process.

The ARM TechCon 2012 program includes more than 85 sessions led by industry
experts teaching the latest strategies and techniques for designing or
developing with ARM. The event addresses areas such as developing for open
source platforms, low-power design, safety and security and the latest in
human interface design. Attendees can select the content track that best suits
their role in developing solutions based on the ARM architecture.

For a full schedule of events and activities at ARM TechCon 2012 visit:

Follow ARM TechCon

  o Facebook:
  o Twitter:
  o LinkedIn:
  o ARM YouTube Channel:

About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the
electronics industry. UBM Electronics delivers results for the key influencers
and decision makers involved in the design, development and commercialization
of technology through its market leading brands, peer communities and
professional education services. More than 2.3 million engineering
professionals engage with UBM Electronics brands which include EE Times, EDN,
EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World,
TechOnline, Designlines and across the globe to accelerate
technology sales. The international electronics community gathers at UBM
Electronics market leading events such as the Embedded Systems Conferences,
DesignCon and ARM TechCon to share, learn, discuss, and advance the critical
issues and challenges facing the electronics industry. Additionally, UBM
Electronics provides end-to-end services ranging from next-generation
marketing, integrated media, custom solutions and research.  UBM Electronics
is part of UBM (UBM.L) a global provider of media and information services for
professional B2B communities and markets.

About UBM plc
UBM plc is a leading global business media company. We inform markets and
bring the world's buyers and sellers together at events, online, in print and
provide them with the information they need to do business successfully. We
focus on serving professional commercial communities, from doctors to game
developers, from journalists to jewellery traders, from farmers to pharmacists
around the world. Our 6,000 staff in more than 30 countries are organised into
specialist teams that serve these communities, helping them to do business and
their markets to work effectively and efficiently.

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E:

SOURCE UBM Electronics

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