Toyota Launches the World's First Charging-Based, Sports iPhone & Android App Witness the New Charging Style "Fun to Charge" by

  Toyota Launches the World's First Charging-Based, Sports iPhone & Android
  App Witness the New Charging Style "Fun to Charge" by Brand New Prius PHV!

Business Wire

TOKYO -- October 02, 2012

TOYOTA MOTOR SALES & MARKETING CORPORATION launched a sports iPhone & Android
app titled "PLUG-IN Championship", which uses recharging of the smartphone as
the main game controller, to bring to life the "Fun to charge" concept of the
new hybrid vehicle with rechargeable battery Prius PHV.

PLUG-IN Championship (Photo: Business Wire)

PLUG-IN Championship (Photo: Business Wire)

"PLUG-IN Championship" takes the plug-in action where smartphone users
connects their device to the recharger, and turns it into a sport. "Players"
will compete with each other by accuracy of the timing of the "plug-in" action
and win scores for each play. When a smartphone is "plugged in", the app
reacts with playing an exhilarating video to add more sparks to the game.
"PLUG-IN Championship" will transform the recharging action into something
more proactive and fun!

            PLUG-IN Championship http://plugin.toyota-digital.com/

                               iTunes App Store
  http://itunes.apple.com/us/app/plug-in-championship/id551957032?mt=8&uo=4

                                 Google Play
   https://play.google.com/store/apps/details?id=com.toyota_digital.plugin

Features of "PLUG-IN Championship"

  *The world's first iPhone & Android app which uses the "plug-in" action as
    part of the game play
  *When smartphone is plugged in with a charger while app is activated, users
    will be rewarded with a refreshing movie clip to boost up the experience.
  *Movie clips will vary based on the score won, time, and location of the
    plug-in.
  *Accuracy of the timing of the plug-in is converted to a score and players
    will compete in the world championship.

The vision of TOYOTA MOTOR SALES & MARKETING CORPORATION

"PLUG-IN Championship" will transform the recharging action from something
"Need to charge" into "Fun to charge". In other words, this app also promises
to transform charging into something more proactive and fun. It's the same to
what you experience while charging Prius PHV. Because the charging action in
Prius PHV contributes to extend the cruising range of the electric-motor-only
driving mode (EV mode). In addition to reducing CO2 emissions and gasoline
consumption as well as contributing to air pollution control, extending the EV
mode cruising range also offers the additional economic benefit of reduced
total fuel costs, including the cost of gasoline and electricity. Toyota
wishes you to experience aspects of "Fun to charge" with this app virtually.

About TOYOTA MOTOR SALES & MARKETING CORPORATION

TOYOTA MOTOR SALES & MARKETING CORPORATION (TMSM) was formed in 2010 to
further grow the global brand value of Toyota and support regional marketing
activities through more broad marketing initiatives at the global level. Being
a separate entity, TMSM has the expertise and agility that drive execution of
global-to-local marketing activities including creation of brand promises,
sponsoring sports events, management of the global website, creating and
maintaining latest product information, movie creation for conventions and
fairs, application development to cultivate pre-interests and more.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50419489&lang=en

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50419489&lang=en

Contact:

For inquiries on "PLUG-IN Championship" and this press release:
PLUG-IN Championship PR Office
plugin@toyota-digital.com
 
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