AIG Unveils New Logo
Updated Logo to Be Foundation of Full Rebrand Later This Fall
NEW YORK -- October 02, 2012
American International Group, Inc. (NYSE: AIG) today revealed a refreshed AIG
logo, featuring a modernized design and new color palate. The updated logo
will begin appearing widely in the company’s advertising and marketing later
The refreshed AIG logo will be used in a limited capacity until the company
completes the rebrand of its property casualty and life and retirement
segments later this fall. When the rebrand is complete, AIG’s property
casualty segment, currently named Chartis, will become AIG in most locations.
The company’s life and retirement segment, currently known as SunAmerica
Financial Group, will become AIG Life and Retirement.
“AIG’s clients, investors, and the general public are increasingly recognizing
that AIG has made America whole plus a profit,” said Robert H. Benmosche, AIG
President and Chief Executive Officer. “Our new logo reflects a rebuilt and
forward looking AIG – contemporary, dynamic, transparent, and revitalized.
Every day, we are working to build on that accomplishment by continuing to
innovate, while providing our clients with outstanding products and services.”
American International Group, Inc. (AIG) is a leading international insurance
organization serving customers in more than 130 countries. AIG companies serve
commercial, institutional, and individual customers through one of the most
extensive worldwide property-casualty networks of any insurer. In addition,
AIG companies are leading providers of life insurance and retirement services
in the United States. AIG common stock is listed on the New York Stock
Exchange and the Tokyo Stock Exchange.
Jim Ankner, 212-770-3277
Liz Werner, 212-770-7074
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