BMW Group U.S. Reports September 2012 Sales

                 BMW Group U.S. Reports September 2012 Sales

BMW brand up 4.9 percent year-to-date

MINI brand up 16.6 percent year-to-date, best September ever

PR Newswire

WOODCLIFF LAKE, N.J., Oct. 2, 2012

WOODCLIFF LAKE, N.J., Oct.2, 2012 /PRNewswire/ --The BMW Group in the U.S.
(BMW and MINI combined) reported September sales of 26,660 vehicles, an
increase of 3.5 percent from the 25,749 vehicles sold in the same month a year
ago. Year-to-date, BMW Group is up 7.1 percent on sales of 234,928 in the
first nine months of 2012 compared to 219,314 in the same period in 2011.

"The economic indicators and consumer confidence are showing improvement and
the traffic in our showrooms is further encouraging our optimism for the
fourth quarter of the year as the BMW new model ramp-up continues," said
Ludwig Willisch, President and CEO, BMW of North America, LLC. "The X1 in its
first full month is largely sold out and MINI set another sales record; both
are strong indicators of what's to come."

BMW Brand Sales
Sales of BMW brand vehicles increased 0.1 percent in September for a total of
21,761 compared to 21,750 vehicles sold in September, 2011. Year-to-date, the
BMW brand is up 4.9 percent on sales of 186,397 compared to 177,679 sold in
the first nine months of 2011.

In September, the X1 SAV in it full sales month, sold 1,570 units. Other best
performing vehicles for the month include the 6 Series, up 80.2 percent to 609
units; and the X3 SAV, up 63.7 percent to 3,034 units.

BMW Pre-Owned Vehicles
In September, sales of BMW used vehicles (including certified pre-owned and
pre-owned) increased 3.8 percent to 13,624 vehicles from the 13,129 vehicles
sold in September 2011. January through September, BMW used vehicle sales are
up 2.6 percent on volume of 122,575 compared to 119,424 in the same period of
2011. 

MINI Brand Sales
MINI USA reported the best September ever with sales of 4,899 automobiles, an
increase of 22.5 percent from the 3,999 sold in September, 2011.
Year-to-date, MINI sales in the U.S. are up 16.6 percent on volume of 48,531
compared to 41,635 in the first nine months of 2011.

Table 1: Vehicle Sales BMW of North America, LLC, September 2012

                     Sept '12 Sept '11 %      YTD Sept '12 YTD Sept '11 %
1 Series             515      674      -23.6% 5,535        6,572        -15.8%
3 Series             7,731    9,289    -16.8% 68,352       70,566       -3.1%
Z4                  187      140      33.6%  1,952        2,932        -33.4%
5 Series             3,189    4,097    -22.2% 38,328       37,996       0.9%
6 Series             609      338      80.2%  5,482        2,217        147.3%
7 Series             464      869      -46.6% 8,103        7,750        4.6%
X1                   1,570    N/A      N/A    2,146        N/A          N/A
BMW passenger cars   14,265   15,407   -7.4%  129,898      128,033      1.5%
X3                   3,034    1,853    63.7%  22,591       19,167       17.9%
X5                   3,850    3,878    -0.7%  29,682       26,047       14.0%
X6                   612      612      0.0%   4,226        4,432        -4.6%
BMW light trucks    7,496    6,343    18.2%  56,499       49,646       13.8%
BMW brand            21,761   21,750   0.1%   186,397      177,679      4.9%
Cooper /S Hardtop    1,796    1,884    -4.7%  21,343       20,845       2.4%
Cooper /S            306      447      -31.5% 3,792        3,995        -5.1%
Convertible
Cooper /S Clubman    417      461      -9.5%  4,249        5,517        -23.0%
Coupe                184      N/A      N/A    2,206        N/A          N/A
Roadster             194      N/A      N/A    1,596        N/A          N/A
Countryman           2,002    1,207    65.9%  15,345       11,278       36.1%
MINI brand           4,899    3,999    22.5%  48,531       41,635       16.6%
TOTAL BMW of North   26,660   25,749   3.5%   234,928      219,314      7.1%
America, LLC

BMW Motorrad Sales
BMW Motorrad USA reported sales of 790 motorcycles in September, an increase
of 6.0 percent from the total of 745 motorcycles sold in September 2011.
Year-to-date, BMW Motorrad is up 14.7 percent on sales of 9,497 compared to
8,280 sold in the first nine months of 2011. In September, the best
performing models included the F 800 GS, up 102.2 per cent to 89 units; and
the S 1000 R, up 23.1 per cent to 128 units.

Table 2: Motorcycle Sales BMW of North America, LLC, September 2012

                September September     YTD   YTD
                2012      2011      %         2011  %
                                        2012
BMW Motorcycles 790       745       6.0 9,497 8,280 14.7

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and
financial service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, a strategic design consultancy in California; a technology
office in Silicon Valley and various other operations throughout the country.
BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all X5 and
X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group
sales organization is represented in the U.S. through networks of 338 BMW
passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle
retailers, 115 MINI passenger car dealers, and 32 Rolls-Royce Motor Car
dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the
Internet at: www.bmwgroupna.com

Journalist note: Information about BMW Group and its products in the USA is
available to journalists on-line at www.bmwgroupusanews.com and
www.press.bmwna.com.

SOURCE BMW of North America, LLC

Website: http://www.bmwgroupna.com
Contact: Kenn Sparks, Business Communications Manager, +1-201-307-4467,
Kenn.Sparks@bmwna.com, Diane Anton, Business Communications Specialist,
+1-201-307-3714, Diane.Anton@bmwna.com, both of BMW of North America, LLC
 
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