Diet Coke to Style One Lucky Chicagoan with Couture Refreshment

  Diet Coke to Style One Lucky Chicagoan with Couture Refreshment

 Makeover Giveaway with The Shops at North Bridge and 101.9fm THE MIX offers
 designer duds and behind-the-velvet-rope access at Chicago’s Art of Fashion

Business Wire

CHICAGO -- October 01, 2012

You’re never fully dressed without a smile – or now a Diet Coke. A lucky
Chicagoan will win a new fall look and a chance to meet couture designers from
around the block and across the country at Chicago’s Art of Fashion event on
October 19 at Millennium Park – courtesy of Diet Coke, The Shops at North
Bridge and 101.9fm THE MIX.

Starting today through October 7 aspiring fashionistas and Diet Coke fans
alike can tune into 101.9fm THE MIX and listen for a chance to text-to-win a
makeover and VIP experience for two at Chicago’s Art of Fashion event. Valued
at $2,500, this prize package includes:

  *$400 gift card to The Shops at North Bridge and makeover by renowned FORD
    Artist Fashion Stylist and Photographer, Helen Berkun
  *Haircut, style, facial and make-up session at the famed Chicago Charles
    Ifergan Salon and Day Spa
  *2 VIP tickets to the Art of Fashion Event and the After Party – limo
  *Diet Coke cosmetics bag

“Diet Coke and Chicago’s Art of Fashion Event bring together the best of
what’s possible when you push the limits of design and fashion,” said Michael
Dulin, Vice President, Commercialization, Coca-Cola Refreshments. “This event
recognizes both young and established designers and reinforces the positive
power of ambition. Supporting our fans and their dreams is just one more way
Diet Coke celebrates those who ‘stay extraordinary.’”

Art of Fashion is the culmination of “Fashion Focus Chicago” a week-long
celebration of Chicago’s fashion industry. In partnership with Style Chicago
and presented by the City of Chicago's Department of Cultural Affairs and
Special Events (DCASE), Fashion Focus Chicago showcases some of the city’s top
designers, and features three headlining runway shows in Millennium Park. This
is Diet Coke’s inaugural year sponsoring Art of Fashion.

The iconic Diet Coke can is also getting a makeover this fall. Diet Coke has
re-introduced its stylish cropped logo design for its aluminum can and
launched a new, refreshed ad campaign. The campaign is the latest evolution of
Diet Coke’s iconic “Stay Extraordinary” platform and features a modern, bold
look on the Diet Coke can and a series of new print and out-of-home ads. The
refreshed packaging design features a section of the Diet Coke logo, cropped
to feature the "D" and the “k,” set against the brand's signature silver
backdrop, creating a sleek, modern look for the brand.

For more information on this contest please visit: or follow on
Twitter @DietCokeUS.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features
15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system employees. For more information, please or follow us on Twitter at


The Coca-Cola Company
Katie Busch, 847-600-2272
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