21st Annual St. Jude Halloween Promotion Asks Shoppers To Pin Up a Pumpkin to Help "Treat" Patients at St. Jude Children's

21st Annual St. Jude Halloween Promotion Asks Shoppers To Pin Up a Pumpkin to
       Help "Treat" Patients at St. Jude Children's Research Hospital®

PR Newswire

MEMPHIS, Tenn., Oct. 1, 2012

MEMPHIS, Tenn., Oct. 1, 2012 /PRNewswire-USNewswire/ -- As St. Jude Children's
Research Hospital^® celebrates five decades of finding cures that have saved
the lives of countless children, the 21^st Annual St. Jude Halloween Promotion
kicks off today asking shoppers to donate $1 to pin up a pumpkin at their
local retail, grocery, convenience stores and restaurants to help kids
fighting cancer and other deadly diseases.

During the month-long promotion, patrons are reminded to donate $1 or more in
exchange for a pumpkin-shaped pinup they can personalize. Last year the
promotion celebrated a record-breaking year, raising more than $7.2 million.
Since the program began in 1992, MillerCoors, its distributors and other
retailers have raised more than $59 million, $1 at a time, for the children of
St. Jude.

Halloween is a popular holiday at St. Jude full of fun, themed
Trick-or-Treating stations for patients and siblings of all ages to enjoy as
they dress in their favorite costumes. "Every Halloween we go all out at St.
Jude to make sure that our patients have the trick-or-treating experience of a
lifetime," said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children's Research
Hospital. "Programs like the annual St. Jude Halloween promotion helps us
provide these special moments, because every dollar donated fuels the
pioneering research that leads to exceptional care so that St. Jude patients
and their families can look forward to enjoying many more holidays together."

Starting Oct. 1, St. Jude Halloween pinups can be found at retail
establishments across the country. National partners include: Fox and Hound
Restaurant Group, Buffalo Wild Wings, Casey's General Store, Hess Corporation,
Houchen's Industries, EZ Mart, Palm Beach Tan, Huddle House, Pizza Patron,
Petland, zpizza, Al's Formal Wear, PriceChopper and several more. Visit the
website for a complete list. To find a participating location near you or to
make a donation, visit stjude.org/halloween.

About St. Jude Children's Research Hospital
Since opening 50 years ago, St. Jude Children's Research Hospital has changed
the way the world treats childhood cancer and other life-threatening diseases.
No family ever pays St. Jude for the care their child receives and, for every
child treated here, thousands more have been saved worldwide through St. Jude
discoveries. The hospital has played a pivotal role in pushing U.S. pediatric
cancer survival rates from 20 to 80 percent overall, and is the first and only
National Cancer Institute-designated Comprehensive Cancer Center devoted
solely to children. It is also a leader in the research and treatment of blood
disorders and infectious diseases in children. St. Jude was founded by the
late entertainer Danny Thomas, who believed that no child should die in the
dawn of life. Join that missionby visitingstjude.orgor following us
onfacebook.com/stjudeandtwitter.com/stjude.

SOURCE St. Jude Children's Research Hospital

Contact: Aisha Rogers, ALSAC/St. Jude Children's Research Hospital,
+1-901-578-1565, Aisha.Rogers@stjude.org