NETS Kicks off Drive Safely Work Week, Promoting ‘Back to Basics’ Approach to Safe Driving

  NETS Kicks off Drive Safely Work Week, Promoting ‘Back to Basics’ Approach
  to Safe Driving

Business Wire

VIENNA, Va. -- October 01, 2012

The Network of Employers for Traffic Safety (NETS) launched today its national
Drive Safely Work Week (DSWW) campaign. The campaign is officially recognized
this year from October 1- 5 and promotes safe-driving education and awareness
materials for all employees and their families.

According to a 2010 report from the Centers for Disease Control and Prevention
(CDC), the annual cost of medical care and productivity losses associated with
injuries from motor vehicle crashes exceeds $99 billion, much of which falls
on employers.

This year’s DSWW theme, Back to Basics – Your Keys to Safe Driving, provides
information and activities to address some of the most common types of traffic
crashes across the general population, fleet drivers and teen drivers.

NETS provides a free comprehensive toolkit for employers to help plan their
campaign activities. The materials encourage employees to refresh their own
safe-driving skills, as well as to share the tools and resources provided with
family members, particularly new or up-and-coming drivers in the household.
The campaign also encourages employers to redistribute existing safe-driving
policies or use the week as an opportunity to prepare employees for new
policies that may be forth-coming.

“Having safe-driving policies in place is a crucial component of an
organization’s safety culture,” said Sandra Lee, NETS Chair and Director of
Worldwide Fleet Safety for Johnson & Johnson. “Drive Safely Work Week is an
ideal time for employers to take a look at their policies--particularly those
covering issues such as mobile device and safety belt usage—update them if
necessary, and redistribute them to employees to renew attention and focus on
safe-driving behaviors.”

The DSWW campaign focuses on the following issues:

  *Buckling up all the time and encouraging others to do the same;
  *Recognizing and preventing fatigue-impaired driving;
  *Driving distraction-free;
  *Safe parking and backing; and
  *Fine-tuning the fundamentals to avoid some of the most common types of

“Much is being said these days about the dangers of distracted driving, yet
responsible driving is more than driving distraction-free. This year’s Drive
Safely Work Week campaign reinforces the wide range of skills needed to be a
safe, responsible driver,” said Lee.

About Drive Safely Work Week

Drive Safely Work Week has been sponsored by NETS since 1996. The campaign is
held nationally each year during the first full week of October; however, the
materials are not dated and may be used anytime throughout the year. In 2010
and 2011 combined, Drive Safely Work Week was downloaded by over 7000
employers, representing an estimated 25 million employees.

About NETS

NETS is a 501(c) 3 organization, a partnership between the U.S. Federal
government and the private sector. The Board of Directors members include
Abbott, AmeriFleet Transportation, Chubb Group of Insurance Companies, The
Coca-Cola Company, Johnson & Johnson, Liberty Mutual Insurance Group, Monsanto
Company, Nationwide Mutual Insurance Group, and UPS, as well as federal
liaisons from the National Highway Traffic Safety Administration (NHTSA) and
the National Institute for Occupational Safety and Health (NIOSH). Established
in 1989, NETS is dedicated to improving the safety and health of employees,
their families, and members of the communities in which they live and work by
preventing traffic crashes that occur on and off the job. For more information
on NETS, visit or contact


Jack Hanley, 314-680-3293
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