Safeway Dedicates October to Breast Cancer Research

             Safeway Dedicates October to Breast Cancer Research

PR Newswire

PLEASANTON, Calif., Oct. 1, 2012

PLEASANTON, Calif., Oct. 1, 2012 /PRNewswire/ --Safeway Inc. (NYSE: SWY), one
of the largest corporate supporters of cancer research and treatment, and The
Safeway Foundation are continuing their efforts to fund ground-breaking
research and the pursuit of a cure with a month-long breast cancer fundraising
and awareness campaign in October. 

The company, which has raised and donated more than $102 million for the
cause, will bring more support to research programs and critical outreach to
develop new treatments and save lives. Each of the 1,666 Safeway, Vons,
Pavilions, Dominick's Tom Thumb, Randalls and Carrs stores in the U.S. and
Canada will accept donations at checkstands and conduct other fundraising
activities throughout October.

"Finding a cure is something our customers and employees truly care about and
whole-heartedly support with their time, financial donations and talents,"
said Larree Renda, Safeway Executive Vice President and Chair of the Safeway
Foundation. "With more than 200,000 women in the U.S. being diagnosed with
breast cancer annually, we know we're increasing survival rates and making a
true impact in this fight."

In addition to providing customers with opportunities to donate at
checkstands, Safeway and a number of its suppliers are getting involved by
donating $5 for every $30 spent on products with special pink ribbon tags.

Funds raised by Safeway and The Safeway Foundation have made the following
possible:

  oThe nationwide I-SPY2 trial, which continues to be a pioneer in the
    clinical trial design and drug development process, is decreasing the time
    to bring a new drug to the marketplace from 10 to 15 years to 3 to 6
    years. This shortened time span lowers drug costs and gives patients
    quicker access to new, potentially life-saving medications.
  oAthena Breast Health Network Specialists have been hired and trained to
    assist patients at elevated risk for breast cancer to better understand
    their risk factors and prevention strategies. The Athena Breast Health
    Network is a collaboration between the five University of California (UC)
    Medical Centers, the Institute for Health Policy Studies at UC San
    Francisco, and the School of Public Health at UC Berkeley. Athena patient
    "navigators" at each of the five UC Medical Centers are the first point of
    contact for patients to help them understand their personal breast health
    options for prevention.
  oThe re-launch of the celebrated BreastCancerTrials.org website in March
    2012. The site, which provides a matching service that enables patients to
    find trials personalized to their individualized cancer and experience,
    has new expanded educational content and features QuickViews, an easy way
    for users to review groups of trials organized by categories, such as
    complementary and alternative medicine trials, vaccine trials and
    metastatic breast cancer.
  oFunding more than 100 organizations to further local research, treatment
    and access to preventive services in the neighborhoods where our customers
    and employees live.

New this year, Actress and Stand Up To Cancer Ambassador Marg Helgenberger is
appearing in a new public service campaign on behalf of The Safeway Foundation
and Stand Up To Cancer.

Helgenberger, who is best known for her role as Catherine Willows on the CBS
drama CSI: Crime Scene Investigation, is appearing in a print and broadcast
PSA that will run in national publications and on networks across the U.S. The
PSA campaign features a limited-edition, breast cancer awareness reusable bag
available for purchase at all Safeway locations, as well as online at
safewayfoundation.org. Two dollars from the sale of the $2.99 reusable bag
will go directly to breast cancer research.

Safeway upholds an operating philosophy that is rooted in corporate social
responsibility and focused on four key fundamentals: People, Products,
Community, and Planet. These fundamentals are "The Heart of Safeway,"
bringing together our passion for food and serving our customers with the
developing needs of our neighborhoods and our planet.

About Safeway

Safeway Inc. is a Fortune 100 company and one of the largest food and drug
retailers in North America, based on sales. The company operates 1,666 stores
in the United States and western Canada and had annual sales of $43.6 billion
in 2011. The company's common stock is traded on the New York Stock Exchange
under the symbol "SWY."

About The Safeway Foundation

The Safeway Foundation supports causes that impact our customers' lives. Our
stores provide the opportunity to mobilize funding and create awareness in our
neighborhoods through our employees' passion, partnerships with our vendors,
and the generous contributions by our customers. We focus on giving locally
in the areas of health and human services, hunger relief, education and
helping people living with disabilities.

Contact: Teena Massingill, 925-467-3810, Teena.Massingill@Safeway.com

SOURCE Safeway Inc.

Website: http://www.Safeway.com
 
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