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TOMY International and The Pokémon Company International Sign Multi-Year Global Licensing Agreement



   TOMY International and The Pokémon Company International Sign Multi-Year
                          Global Licensing Agreement

  PR Newswire

  OAK BROOK, Illinois, Sept. 27, 2012

- TOMY becomes unified global toy partner for leading kids entertainment
franchise

OAK BROOK, Illinois, Sept. 27, 2012 /PRNewswire/ -- TOMY International and The
Pokémon Company International announce the signing of a multi-year global
master toy agreement, giving TOMY International the exclusive toy license
outside of Asia. Beginning in 2013, TOMY International will be the exclusive
licensee and distributor for categories including figures, figure accessories,
plush, and more. TOMY International's parent company, TOMY Company, Ltd., has
been a toy licensing partner of Pokémon in Asia, beginning with the Japanese
market in 1997. This agreement makes TOMY Group the unified global toy partner
for the sought-after Pokémon brand, one of the world's leading kids
entertainment franchises.

"We are proud to make this major new global business announcement and we are
thrilled to extend the relationship between TOMY and the Pokémon brand," said
Greg Kilrea, President of TOMY International. "As an integrated organization,
TOMY can provide our partners with unparalleled access to markets worldwide."

"We are excited to work with TOMY International to bring fun, engaging Pokémon
toys to market and our fans," said Colin Palmer, Vice President of Marketing
and Licensing for The Pokémon Company International.

TOMY International will be the first to market with themed toys based on the
highly-anticipated video game sequels, Pokémon Black 2 and Pokémon White 2.

About The Pokémon Company International The Pokémon Company International, a
subsidiary of The Pokémon Company in Japan, manages the property outside of
Asia and is responsible for brand management, licensing, marketing, the
Pokémon Trading Card Game, the animated TV series, home entertainment, and the
official Pokémon website. Pokémon was launched in Japan in 1996 and today is
one of the most popular children's entertainment properties in the world. For
more information, visit www.pokemon.com .  

About TOMY International TOMY International ( www.tomy.com ) is a leading
global designer, producer and marketer of a broad range of innovative,
high-quality toys sold to preschoolers, youths and adults under the TOMY®,
Ertl®, Johnny Lightning® and Tomica® brands as well as products for mothers,
infants and toddlers marketed under its The First Years®, Lamaze, JJ Cole®
Collections and Boon® brands. TOMY International also markets its products
under popular and classic licensed properties such as Chuggington, Dinosaur
Train, John Deere, Disney's Winnie the Pooh, Princesses, Cars, Fairies and Toy
Story, and other well-known properties. TOMY International's mission is to
inspire and fulfill the dreams of children and parents worldwide. TOMY
International reaches its target consumers through multiple channels of
distribution supporting more than 25,000 retail outlets throughout North and
South America, Europe and Australia. TOMY International is a wholly owned
subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No.
7867). © TOMY

Website: http://www.tomy.com
Website: http://www.pokemon.com
Contact: TOMY Marketing Communications, +1-847-582-1610, Twitter: @TOMYNewsUS
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