TOMY International and The Pokemon Company International Sign Multi-Year Global Licensing Agreement

   TOMY International and The Pokemon Company International Sign Multi-Year
                          Global Licensing Agreement

TOMY becomes unified global toy partner for leading kids entertainment

PR Newswire

OAK BROOK, Ill., Sept. 27, 2012

OAK BROOK, Ill., Sept. 27, 2012 /PRNewswire/ -- TOMY International and The
Pokemon Company International announce the signing of a multi-year global
master toy agreement, giving TOMY International the exclusive toy license
outside of Asia. Beginning in 2013, TOMY International will be the exclusive
licensee and distributor for categories including figures, figure accessories,
plush, and more. TOMY International's parent company, TOMY Company, Ltd., has
been a toy licensing partner of Pokemon in Asia, beginning with the Japanese
market in 1997. This agreement makes TOMY Group the unified global toy partner
for the sought-after Pokemon brand, one of the world's leading kids
entertainment franchises.

"We are proud to make this major new global business announcement and we are
thrilled to extend the relationship between TOMY and the Pokemon brand," said
Greg Kilrea, President of TOMY International. "As an integrated organization,
TOMY can provide our partners with unparalleled access to markets worldwide."

"We are excited to work with TOMY International to bring fun, engaging Pokemon
toys to market and our fans," said Colin Palmer, Vice President of Marketing
and Licensing for The Pokemon Company International.

TOMY International will be the first to market with themed toys based on the
highly-anticipated video game sequels, Pokemon Black 2 and Pokemon White 2.

About The Pokemon Company International
The Pokemon Company International, a subsidiary of The Pokemon Company in
Japan, manages the property outside of Asia and is responsible for brand
management, licensing, marketing, the Pokemon Trading Card Game, the animated
TV series, home entertainment, and the official Pokemon website. Pokemon was
launched in Japan in 1996 and today is one of the most popular children's
entertainment properties in the world. For more information, visit

About TOMY International
TOMY International ( is a leading global designer, producer and
marketer of a broad range of innovative, high-quality toys sold to
preschoolers, youths and adults under the TOMY®, Ertl®, Johnny Lightning® and
Tomica® brands as well as products for mothers, infants and toddlers marketed
under its The First Years®, Lamaze, JJ Cole® Collectionsand Boon® brands.
TOMY International also markets its products under popular and classic
licensed properties such as Chuggington, Dinosaur Train, John Deere, Disney's
Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known
properties. TOMY International's mission is to inspire and fulfill the dreams
of children and parents worldwide. TOMY International reaches its target
consumers through multiple channels of distribution supporting more than
25,000 retail outlets throughout North and South America, Europe and
Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY
Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

SOURCE TOMY International

Contact: TOMY Marketing Communications, +1-847-582-1610, Twitter, @TOMYNewsUS
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