Cinemark Announces Greater Movie Theatre Accessibility for Customers Who Are Blind and Visually Impaired

  Cinemark Announces Greater Movie Theatre Accessibility for Customers Who Are
  Blind and Visually Impaired

Business Wire

PLANO, Texas -- September 27, 2012

Cinemark Holdings, Inc. (NYSE: CNK), one of the world’s largest motion picture
exhibitors, today announced that it is providing an audio description option
for people who are blind or have visual impairments, in all of its first-run
theatres. Cinemark is installing audio description systems on a rolling basis
across its circuit in conjunction with the chain's conversion to an
all-digital format. Installation is well under way, and all of Cinemark’s
theaters in California already have audio description capability. Cinemark
will be able to offer audio description at all of its first-run theaters by
mid 2013.

In audio description (also known as descriptive narration) a narrator provides
vocal description of key visual aspects of a movie; such as descriptions of
scenery, facial expressions, costumes, action settings, and scene changes
described audibly during natural pauses in dialogue or critical sound
elements. Narration of these elements is then woven into the soundtrack of the
program or film, so that the finished version is a mix of program audio and
descriptive narration. The description, which is provided by movie studios, is
available only to members of the audience who choose to receive it via
personal headsets and a receiver provided at the theater.

The California Council of the Blind (CCB), a consumer advocacy organization of
people who are blind and visually impaired, and individual blind Cinemark
movie patrons applauded Cinemark's commitment. Cinemark has worked closely
with CCB and individual patrons with visual impairments on its audio
description initiative.

Rio Popper, an eleven-year-old sixth grader who lives in Redwood City,
California, was thrilled with Cinemark’s announcement: “Going to a movie with
audio description is way more fun than having to have my parents or friends
tell me what’s happening on the screen. There’s a Cinemark movie complex near
my house that has already installed the equipment and I love going there.”

Donna Pomerantz, President of the California Council of the Blind, also
praised Cinemark’s announcement: “We are pleased with Cinemark’s support for
audio description. This national initiative makes first-run movies available
to millions of patrons who are blind and visually impaired. They deserve to
participate in this quintessential American experience.”

Cinemark selected the Fidelio audio description system from Burbank-based
Doremi Cinemas LLC to provide descriptive narration to audience members who
desire the service.

"Cinemark was pleased to collaborate with the CCB and some of our blind
patrons,” said Michael Cavalier, General Counsel and Senior Vice President of
Cinemark, USA, Inc. “The conversion to digital cinema has facilitated the
development of audio description systems like Fidelio. We now have a platform
that makes full implementation of an audio description system viable. Cinemark
has worked closely with our suppliers to make certain that we are providing
the highest quality descriptive narration system,” he added.

Michael Archer, Vice President of Digital Cinema at Doremi, noted, "When we
began the in-house design of the Fidelio product, we worked closely with
Cinemark, our long-term partner, to create a viable, high-quality system that
provides audio description for digital cinema. We are pleased to have this
opportunity to work with Cinemark to provide described movies to their patrons
across the country."

About Cinemark Holdings, Inc.

Cinemark is a leading domestic and international motion picture exhibitor,
operating 461 theatres with 5,207 screens in 39 U.S. states, Brazil, Mexico
and 11 other Latin American countries as of June 30, 2012. For more
information go to


Cinemark Holdings, Inc.
James Meredith, 972-665-1060
Vice President, Marketing
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