Local Corporation Set to Monetize Mobile in $2.7 Billion Mobile Advertising
Leveraging company’s extensive local online infrastructure with Local.com
IRVINE, Calif. -- September 27, 2012
Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced it is extending its current online infrastructure for search and
advertising for local business onto mobile devices with the release of its
Local.com mobile app for iOS^® and Android^™ enabled devices. The new app
provides on-the-go consumers with the ability to search for information on
local businesses, including products and services.
The move marks Local Corporation’s expansion into the growing U.S. mobile
advertising market, which is expected to reach $2.7 billion this year,
according to BIA/Kelsey.
The Local.com mobile app is free and now available for download on the iOS
platform here and the Android platform here. The app is iOS 6 compatible.
“Local Corporation expects to generate over $100 million in revenues this year
by connecting local businesses with online customers. As a result, we believe
we’re well positioned to monetize mobile consumers at the local level as
well,” said Michael Sawtell, president and chief operations officer, Local
Corporation. “We’ve received positive feedback on the app so far, and we’re
confident that the Local.com app’s streamlined interface, relevant results and
broad feature set will appeal to today’s mobile consumer. We believe that our
expanding suite of mobile offerings unlocks new potential value across our
local media platform and that we’re poised to lead in the emerging mobile
The Local.com app is one of the first local search apps to include “smart”
suggestions, which proactively help consumers discover local businesses that
directly meet their needs. The location-based app provides over 30
user-friendly suggestions based on the time of day, location and current
weather of consumers using the app, such as “find a movie theater in my area”
or “warm up with a hot beverage” that shorten the distance between search and
Consumers can search via the app by typing or using voice search to find
interactive business listings that include directions, reviews, quick
engagement options and more.
Additional features of the app include:
*Ability to search using keyword, location, category and voice search
*Personalized home page, with local maps and weather information
*One touch access to call businesses, view business locations, maps and
*Access to user reviews, including the ability to rate and review
*Ability to take photos from phone or device and post to reviews
*Ability to create a custom profile, save to favorites and share with
friends via social media
More information on the app and its key elements can be viewed at:
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://www.localcorporation.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect" or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company.
iOS is a trademark or registered trademark of Cisco in the U.S. and other
countries and is used under license.
Android is a trademark of Google Inc.
Investor Relations Contact:
Janine Zanelli, 949-341-5340
Media Relations Contact:
Cameron Triebwasser, 949-789-5223
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