Sun Media Appoints Eric Morrison to Lead Reorganization of

Sun Media Appoints Eric Morrison to Lead Reorganization of News
TORONTO, ONTARIO -- (Marketwire) -- 09/27/12 -- Sun Media announces
today the appointment of Eric Morrison as Senior Vice-President of
Editorial with a mandate to lead the reorganization of Sun Media's
news operations on all platforms. 
"Eric Morrison is one of Canada's most experienced news executives
and is uniquely qualified to shape a modern, national newsgathering
operation," said Pierre Karl Peladeau, President and CEO of Sun
Media. "This is an important step in Sun Media's drive to deliver
high quality news to Canadians, both in the multimedia environment
and via our established newspapers, which continue to be the
foundation of our operations." 
As Sun Media's Senior Vice-President of Editorial, Mr. Morrison --
the former President of The Canadian Press and an award-winning
journalist and broadcast executive for CTV -- will head a national
editorial management structure that will integrate the resources of
Sun Media's English-language newspapers, websites and broadcast
Mr. Morrison said: "Creating an effective news organization that will
build on the strengths of the Sun Media network is an exciting
mission. All the Sun newspapers, the community papers, local websites
and the Canoe national portal are distinctive in that they have
always maintained strong links to real people and their real concerns
in the communities they serve.  
"The driving principles are to be timely, accurate, in-depth and
committed to delivering the information and answers Canadians want
and need," said Mr. Morrison.  
Sun Media's advertising and industrial operations will also be
reorganized to focus on customers and on local and national business
opportunities. This will allow both areas to create maximum value
across all properties for customers and advertisers. 
"Our objective is to create a powerful system that not only improves
our editorial products but also structures our sales and operations
systems to succeed in today's media marketplace," Mr. Peladeau said. 
Sun Media Corporation 
Sun Media Corporation, a subsidiary of Quebecor Media Inc., is
Canada's largest newspaper publisher, based on the circulation of
paid and free newspapers, publishing over 15.1 million copies each
week. With 36 paid-circulation daily newspapers and 6 free dailies in
9 of the 10 largest urban markets in Canada, each with its own
dedicated website, and almost 200 community newspapers, shopping
guides and other specialty publications, Sun Media Corporation's
English and French language newspapers and websites make it a leading
provider of local news and information. Sun Media Corporation
includes the activities of Osprey Media and, an integrated
enterprise offering e-commerce, information and communication
services that operates a network of Internet portals that attracts
over 10.5 million unique visitors per month in Canada, including 5.7
million in Quebec. Sun Media Corporation also provides a range of
commercial printing and related services as well as distribution
services for newspapers, flyers and magazines.
Martin Tremblay
Vice President, Public Affairs
Quebecor Media Inc.
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