Coors Light Takes Soccer Aficionados To Glory

                Coors Light Takes Soccer Aficionados To Glory

Brand Launches Online Interactive Quiniela, Rewarding LigaMX Fans for Their

PR Newswire

CHICAGO, Sept. 26, 2012

CHICAGO, Sept. 26, 2012 /PRNewswire/ --Coors Light, the official U.S. beer
sponsor of LigaMX, formerly known as FMF's Primera Division, brings
legal-drinking-age fans the ultimate way to express their passion for soccer
via the "Alcanza la Gloria! Go for Super Cold!" weekly interactive Quiniela

Quiniela is an interactive soccer game that gives LigaMX fans the opportunity
each week to predict which teams will win each jornada, or round, including
the playoffs and finals. Consumers with the most correct predictions are
entered into the sweepstakes for a chance to win up to $1,000 that week. By
visiting and entering the UPC code found on
Coors Light cans and bottles, soccer fans across the U.S. (excluding
California) will have a chance to participate by predicting who will win
upcoming bouts between their favorite teams. Consumers qualify for a chance to
win exciting prizes with each of their predictions. Prizes include prepaid
cards, Todofut gift cards and the greatest prize for any passionate LigaMX
fan, a trip to the 2013 Clausura finals in Mexico.

"Fans who visit can experience the virtual Quiniela,
elevating their experience of making predictions and pairing it with the
chance to win great prizes, "said Cris Rivera, Coors Light Hispanic marketing
manager. "Fans will also have the opportunity to score the ultimate goal of
winning a trip to the finals in Mexico along with other prizes while doing
what they do best, living their passion for the greatest sport on earth."

Coors Light brings fans even closer to the soccer field by giving them an edge
when making their predictions through the Coors Light FMF 2012 Apertura Season
program guide, available in participating stores, which contains information
about the FMF's LigaMX teams, coaches and players. Coors Light/LigaMX
promotional packaging at local stores will remind fans that their strongest
passion, soccer, can help them win great prizes.

In 2010, Coors Light became the first non-Mexican beer brand to sponsor the
intensely-followed league. For more information on the FMF's LigaMX, visit

About MillerCoors

Built on a foundation of great beer brands and nearly 300 years of brewing
heritage, MillerCoors continues the commitment of its founders to brew the
highest quality beers. MillerCoors is the second-largest beer company in the
United States, capturing nearly 30 percent of beer sales in the U.S. and
Puerto Rico. Led by two of the best-selling beers in the industry,
MillerCoors has a broad portfolio of brands across every major industry
segment. The portfolio is led by the company's premium light brands: Coors
Light, Miller Lite and Miller64. Coors Light, the World's Most Refreshing
Beer, offers consumers refreshment as cold as the Rockies. Miller Lite
established the American light beer category in 1975, offering beer drinkers a
light beer that tastes like beer should. Miller64 is 64 calories of crisp,
light taste that complements a balanced lifestyle. MillerCoors brews premium
beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High
Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft
and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and
Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company,
Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors
operates eight major breweries in the U.S., as well as the Leinenkugel's craft
brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street
Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in
Denver. The MillerCoors vision is to create the best beer company in America
through great people changing the way America enjoys beer. MillerCoors builds
its brands the right way through brewing quality, responsible marketing and
sustainable environmental and community impact. MillerCoors is a joint
venture of SABMiller plc and Molson Coors Brewing Company. Learn more at, at or on Twitter through

SOURCE Coors Light

Contact: Scott Bussen of MillerCoors, +1-312-496-2969,; or Mark Flores of Olson PR, +1-312-577-1779,
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