Oce Arizona Series Printers Ideal for Producing Membrane Switch Overlays

   Oce Arizona Series Printers Ideal for Producing Membrane Switch Overlays

Digital process offers design freedom, reduces costs and enables faster

PR Newswire

TRUMBULL, Conn., Sept. 26, 2012

TRUMBULL, Conn., Sept. 26, 2012 /PRNewswire/ -- Oce, a Canon Group Company and
an international leader in digital document management and printing for
professionals, announced today that Oce Arizona^® Series UV flatbed printers
can be part of a digital or hybid production system to create Membrane Switch
Overlays (MSOs). Oce will be showing MSOs produced on an Oce Arizona Series
printer in its booth #435 at the Specialty Graphic and Imaging Association
(SGIA) annual exhibition in Las Vegas, October 18-20, 2012.

(Logo: http://photos.prnewswire.com/prnh/20101018/CG84120LOGO)

A membrane switch is a low profile flexible electrical device for turning a
circuit on and off. Typically made up of several layers, the top layer – or
overlay – is the graphic interface between the user and the machine. Used in a
variety of products – from fuel pumps to microwave ovens – MSOs are
everywhere. Current market projections indicate that the global printed
electronics market, of which membrane switch printing is a component, is
expected to grow to approximately $24 billion by 2015^1. There are
approximately 150 companies in the U.S. that cite membrane switches as their
primary product. In 2011, the outsourced portion of MSO printing was estimated
at $700 million for the North American market^2.

When developing MSOs, electronics manufacturers are now looking for printing
equipment that can provide more colors and gradients with the option to use
images, logos and pictures. In addition to the new complexities in design is
an industry demand for short runs, rapid prototyping, and just-in-time
turnarounds making fully digital printing a must.

Oce Arizona UV flatbed printers are ideally suited for the digital production
of MSOs. Every Oce Arizona Series printer model gives designers control and
freedom while reducing start-up costs and shortening delivery times.

Digital printing enables design freedom

In the digital world, millions of colors are available to print. Digital print
service providers – and electronics manufacturers that produce MSOs in-house –
can offer their customers a competitive advantage by enabling them to use any
combination of colors beyond the limits of the five or six found in
screenprinting, including gradients and images, to create complex and
appealing designs. With an Oce Arizona printer, users can print directly onto
film exactly what their customers want.

Reduce turnaround time and start-up costs

Run lengths of jobs are getting shorter and customers are demanding faster
delivery times. Printing directly to film with an Oce Arizona printer means
there are no screens and inks to prepare, as well as no press set-up time,
eliminating these steps and associated costs. This helps maximize profit and
opens up new opportunities to accept short-run jobs that cannot be produced
economically using traditional screenprinting.

A recent test conducted by Oce in Europe using identical samples was run using
a screenprint-only process vs. an Oce Arizona printing in a hybrid production
process. The results showed that the Oce Arizona hybrid process reduced the
production time by up to 30 percent and reduced material costs by up to 16

Fully digital or hybrid process

With an Oce Arizona printer, print service providers and in-house production
facilities have the flexibility to produce MSOs using either fully digital or
hybrid processes, to best suit the needs of their customers.

Fully digital: In this process, all MSO layers are printed using an Oce
Arizona printer. The flatbed table architecture assures accurate repeatability
for precise placement on compact overlays. With a fully digital production
method users can instantly produce genuine prototypes that can help them win

Hybrid process: For demanding MSO applications, a hybrid production process –
a combination of digital and traditional screenprinting – is advised. In this
process, an Oce Arizona printer is used to produce the colored layers and the
MSO films are finished on the screen press by applying the flood layer(s).

Excellent print quality

Every Oce Arizona printer includes the groundbreaking Oce VariaDot^®
technology. By dispensing ink droplets that vary in size, this technology
produces sharper lines and text and smoother colors, gradients and images than
those printed on six-color, fixed dot printers or on traditional screen

The true flatbed architecture of Oce Arizona printers gives it the ability to
hold media stationery, enabling it to print multiple layers with highly
accurate registration. This cannot be achieved using printers that move the
overlay film while printing. The extremely high quality and exacting
registration enables the production of overlays – as well as prototypes –
quickly and easily, giving MSO printers a competitive edge by enabling faster
turnaround at a lower cost.

Reduce chemical waste

Unlike traditional screenprinting, digital printing significantly reduces the
need for chemicals used to develop films, to produce screens and to
screenprint the overlays. In addition, these printers reduce energy usage,
chemical emissions and ink waste.

About the Oce Arizona Series of UV flatbed printers

Oce Arizona Series printers – including the Oce Arizona 318 GL, Oce Arizona
360 GT, Oce Arizona 360 XT, Oce Arizona 550 GT and Oce Arizona 550 XT models –
are quite simply a technology disruption: UV curable flatbed and roll-to-roll
inkjet printers that deliver exceptional image quality to take display
graphics to the next level. Customers can use them to add new services by
printing photo-quality images on virtually any media imaginable and taking on
work that was never before possible with other printing systems, thereby
giving users numerous opportunities to increase display graphics revenues.

Oce Display Graphics Systems

Oce Display Graphics Systems is a leading provider of professional, wide
format solutions for indoor and outdoor color display graphics applications.
Oce solutions are specifically designed to enhance the revenue and profit
opportunities for service providers by combining hardware with workflow
software and the expertise to help companies expand into digital large format
color. From extremely high-quality UV flatbed printers to roll-based printers
and advanced finishing systems, Oce offers a total solution including
hardware, software, imaging supplies, finishing systems, applications
expertise, hardware support and financing. Customers benefit in working with a
full-service partner they can count on to help their businesses grow.

About Oce

Oce is one of the leading providers of document management and printing for
professionals. The Oce offering includes office printing and copying systems,
high speed digital production printers and wide format printing systems for
both technical documentation and color display graphics. Oce is also a
foremost supplier of document management outsourcing. Many of the Fortune
Global 500 companies and leading commercial printers are Oce customers. The
company was founded in 1877. With headquarters in Venlo, The Netherlands, Oce
is active in over 100 countries and employs more than 20,000 people worldwide.
Oce North America is headquartered in Trumbull, CT, with additional business
units in Chicago, IL and Boca Raton, FL. For more information, visit

Oce and Canon: Stronger together

In 2010 Oce joined the Canon Group of companies with headquarters in Tokyo,
Japan, to create the global leader in the printing industry. Canon develops,
manufactures and markets a growing line-up of copying machines, printers,
cameras, optical and other products that meet a diverse range of customer
needs. The Canon Group comprises over 198,000 employees worldwide. Global net
sales in 2011 totalled USD 45.6 billion. Visit the Canon Inc. website at

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $45.6 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2011* and is one of Fortune Magazine's World's
Most Admired Companies in 2012. In 2012, for the ninth consecutive year, Canon
U.S.A. has received the PCMag.com Readers' Choice Award for Service and
Reliability. Committed to the highest level of customer satisfaction and
loyalty, Canon U.S.A. provides 100 percent U.S.-based consumer service and
support for all of the products it distributes. Canon U.S.A. is dedicated to
its Kyosei philosophy of social and environmental responsibility. To keep
apprised of the latest news from Canon U.S.A., sign up for the Company's RSS
news feed by visiting www.usa.canon.com/rss.

All referenced product names, and other marks, are trademarks of their
respective owners.


^2 Based on conversations with industry experts.

^3 Test conducted in Europe in 2012.

Production run of 300 MSO pieces using screenprinting vs. the hybrid process:

  oTurnaround: Screen = 36.8 hours vs. Hybrid = 18.3 hours
  oCosts (excluding overlay film cost): Screen = €1,900 vs. Hybrid = €1,250

*Based on weekly patent counts issued by United States Patent and Trademark

SOURCE Oce North America

Website: http://www.oce.com
Contact: Kelli Ramirez, Oce Display Graphics Systems, +1-530-346-2146,
kelli.ramirez@oce.com, www.oceusa.com
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