Criteo completes €30 million Series D led by SoftBank Capital

  Criteo completes €30 million Series D led by SoftBank Capital

Syndicate of investors includes SoftBank Capital, Yahoo! JAPAN, SAP Ventures,
                          Adams Street and Bessemer

Business Wire

NEW YORK -- September 26, 2012

Criteo, the global leader in performance display advertising, today announced
a €30 million round of financing led by SoftBank  Capital to support the
company’s hyper-growth trajectory.

Profitable since 2009, Criteo has continuously delivered growth, exceeding all
forecasts since the company’s founding. The company now serves more than 3,000
advertisers worldwide, with the US being the number one revenue generating
market. This new investment will help Criteo to continue reinventing the
online display advertising market, with a goal of making it as efficient as
search marketing.

JB Rudelle, CEO and Co-Founder of Criteo said: “In a period of high-growth for
Criteo, this new financing enables us to invest substantially in innovation,
technology and people. In addition, we are very excited to leverage the
knowhow and footprint of SoftBank and Yahoo! JAPAN for our expansion in Asia,
a very strategic region for us. Overall, the fact that such a sophisticated
syndicate of investors has decided to join us is a powerful validation of our
unique model.”

Matt Krna, Principal at SoftBank Capital added: “We are delighted to partner
with Criteo and help the company extend its leadership in the cost-per-click
performance display advertising sector, particularly in Japan and throughout
Asia. In speaking with Criteo’s clients and partners, it became clear to us
that the company’s analytical, performance-based model offers clear advantages
to the entire online ad ecosystem, including consumers.” Mr. Krna will join
Criteo’s board as an observer.

Recently Criteo announced an exclusive partnership with Yahoo! JAPAN – in
terms of cost-per-click personalized display advertising, it is the first time
that a third party technology company has had access to its inventory. To
support its growth, Criteo has also recently invested in a state-of-the-art
100,000 square foot R&D centre in Paris, France.

About Criteo

Criteo is a privately held global leader in digital performance display
advertising, and currently partners with over 3000 leading ecommerce brands
around the world. Criteo was created in 2005 in Paris, France and now has 15
offices across the US, Europe and Asia, serving more than 30 countries
globally. Criteo currently employs more than 700 employees and is established
as a market leading provider of performance driven online advertising

For further information please visit

About SoftBank Capital

SoftBank Capital makes investments that connect people, devices and the world.
The firm invests across all stages of a company’s life cycle, with a focus on
social media, mobile applications, ecommerce, online advertising, gaming, and
cloud computing. SoftBank Capital offers entrepreneurs valuable experience and
resources, including its close association with SoftBank Corp. and Yahoo!
Japan. The firm's historical investments include Associated Content, Buddy
Media, Danger, E*TRADE, GeoCities, GSI Commerce, Huffington Post, OMGPOP,
WebMD, and Yahoo!. SoftBank Capital has offices in Newton, MA, Menlo Park, CA,
and New York City and Buffalo, NY. For more information, visit


Sophia Parviez, +44 7880 358141
Middleberg Communications
David Bray, 212-812-5666
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