EU Says LVMH is Part of Creative Growth in Europe
BRUSSELS -- September 26, 2012
Today, the European Commission, under the lead of Commissioner for Education
and Culture Androulla Vassiliou, adopted a political action plan entitled
“Cultural and Creative Sectors for creative growth in the EU.” This policy
strategy qualifies cultural and creative business models, such as the luxury
industry, as strategic sectors for European growth and employment.
Commissioner Vassiliou said: "The European Commission recognizes the strategic
importance of the high-end industries, which rely on a strong cultural and
creative input, and significantly contribute to the creation of growth and
jobs in Europe. LVMH is a good example of what creative passion can achieve
for international reach, sustainable investment and transmission of know how."
LVMH welcomes the European Commission’s recognition of the importance of the
high-end sector for the European economy and hopes that this strategy will be
the first step towards shaping the right policy environment for companies that
create jobs and growth in Europe.
Such an integrated political approach would allow it to fully develop its
potential for employment, through for example vocational training for luxury
métiers, and growth, in particular through market access to third countries
and the welcoming of tourists in Europe.
Kekst and Company
Molly Morse / Micheline Tang
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