Philips strengthens targeted Cancer Center services through alliances with The Oncology Group and Revenue Cycle Inc.

Philips strengthens targeted Cancer Center services through alliances with The
                    Oncology Group and Revenue Cycle Inc.

PR Newswire

ANDOVER, Mass., Sept. 25, 2012

ANDOVER, Mass., Sept. 25, 2012 /PRNewswire/ --Royal Philips Electronics (AEX:
PHI, NYSE: PHG) today announced that it is joining forces with The Oncology
Group (www.theoncologygroup.com) and Revenue Cycle, Inc.
(www.revenuecycleinc.com), affiliated companies that focus exclusively on
strategic cancer service planning and operations support. Building upon
recently announced partnerships with the Integrated Oncology Network (ION) and
eHealth Global Technologies (eHGT), a provider of medical record and image
exchange services, these new alliances strengthen Philips' growing coalition
of solutions providers to support the business and practice of integrated,
patient-centered cancer care.

(Logo: http://photos.prnewswire.com/prnh/20110726/NY41282LOGO)

"In addition to our extensive portfolio of clinical products and solutions for
oncology, Philips continues to look for ways to address the business and
operational needs of multidisciplinary cancer care," said Randy Sklar, senior
director of the Cancer Center group for Philips Healthcare. "These new
alliances enable us to bring the best of both to our customers."

Both The Oncology Group and Revenue Cycle, Inc. are highly regarded for their
depth of knowledge in the oncology service sector.  One of the premier
strategic cancer program planning firms in the United States, The Oncology
Group provides customized cancer services, feasibility studies, oncology
program operations solutions and cancer service line business and management
planning. The firm has assisted more than 300 hospitals and cancer programs
across 38 states in growing, expanding, enhancing and building cancer
programs, businesses and operations.

Revenue Cycle, Inc., an affiliate of The Oncology Group, offers comprehensive
medical and radiation oncology reimbursement consulting services to private
practice and hospital health care providers, including interim practice
management, auditing, training, medical billing and collections, corporate
vendor relations management, and cancer center development. Revenue Cycle,
Inc. has provided reimbursement consulting services to thousands of physicians
and facilities in all fifty states.

"It's literally impossible for any cancer program to keep up with the constant
changes in reimbursement – and to make sure they are capturing revenue and
maintaining compliance – without expert support," said Sally Eggleston, vice
president of Revenue Cycle, Inc. "We're excited to join forces with Philips to
provide coordinated, expert support to cancer centers."

President of The Oncology Group Marsha Fountain stated, "The opportunity to
combine our strategic planning services with Philips' state-of-the-art
technology solutions for oncology is truly unique. This alliance will provide
our customers with a continuum of solutions for 21st-century cancer care –
customized for them and the needs of their community as well as joint
opportunities worldwide."

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHI) is a diversified health and
well-being company, focused on improving people's lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6
billion and employs approximately 122,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care, acute care
and home healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming, home and portable
entertainment and oral healthcare. News from Philips is located at
www.philips.com/newscenter.

SOURCE Royal Philips Electronics

Website: http://www.philips.com
Contact: Lori Shamroth, Philips Healthcare, +1-978-659-3776,
lori.shamroth@philips.com; Rachel Bloom-Baglin, Philips Healthcare,
+1-978-659-3748, rachel.bloom-baglin@philips.com