Nufront and ARM Extend Partnership to Provide OEMs with Competitive Solutions for Next-Generation Smartphones, Tablets and Smart

  Nufront and ARM Extend Partnership to Provide OEMs with Competitive
  Solutions for Next-Generation Smartphones, Tablets and Smart-TVs

Nufront licenses latest ARM Cortex-A15 Processor and Mali-T658 GPU technology
    to drive innovation and address consumer demand for advanced features

Business Wire

CAMBRIDGE, United Kingdom & BEIJING -- September 24, 2012

Nufront, a leading Chinese fabless semiconductor company, and ARM today
announced that Nufront has broadened its portfolio of ARM technology with
licenses for the ARM^® Cortex™-A15 MPCore™ Processor and ARM Mali™-T658
Graphics Processing Unit (GPU). Access to the advanced intellectual property
(IP) from ARM will enhance the scalability of Nufront’s next generation
application processor designs, delivering powerful 3G-ready solutions to OEMs
for smartphones, tablet computers and smart-TVs. This will address demand from
consumers for smart, connected devices that feature the performance and
battery life required for advanced features, such as 3D graphics, visual
computing, augmented reality and voice recognition.

“Consumers today demand an unprecedented computing experience, and our
customers need to offer them a wide range of products and solutions that meet
or exceed their expectations,” said Rock Yang, Marketing Vice President,
Nufront. “The new licenses for Cortex-A15 processor and Mali-T658 GPU
technology will enable Nufront to broaden our portfolio of capabilities to
better address trends we see emerging in mobile products. At the same time,
the new technology will allow Nufront to leverage its strengths in the WCDMA
baseband market to help mobile OEMS deliver the functions and features for
future users needs.”

“Consumers are increasingly demanding a more engaging experience via their
smart, connected devices. In response, valued ARM partners, such
asNufront,continue to innovate usingARM technology,” said Ian Drew,
executive vice president, marketing and business development, ARM. ”We are
delighted that Nufront has extended its portfolio ofhigh-performance,
energy-efficientARM IP to include theCortex-A15 processor and the Mali-T658
GPU. We look forward to the next-generation of consumer devices based on
advanced solutions from Nufront.”

The Cortex-A15 processor licensed by Nufront is one of the latest innovations
in the Cortex-A series processors. It delivers an unprecedented combination of
performance and energy-efficiency to enable highly differentiated consumer
product designs. Based on the Midgard architecture, the Mali-T658 GPU is the
one of the most advanced solutions in the ARM graphics processor family and
builds on proven GPU technology leadership from ARM.

As an ARM Partner, Nufront is also part of the ARM Connected Community®, a
global network of over 950 companies with access to a wide variety of
resources and aligned to provide optimized solutions based on the ARM
architecture.

About NUFRONT

Founded in 2004 by several Chinese overseas returnees from Silicon Valley.
Nufront is a highly innovative startup company which had cultivated and made
believable success in a broad range of technology including wireless
communication system, video search system and digital image processing system.
Nufront has extensive partnership in China with industry leading company,
first-class Chinese universities and academic institutes. For more information
about Nufront see: www.nufront.com

About ARM

ARM designs the technology that is at the heart of advanced digital products,
from wireless, networking and consumer entertainment solutions to imaging,
automotive, security and storage devices. ARM’s comprehensive product offering
includes RISC microprocessors, graphics processors, video engines, enabling
software, cell libraries, embedded memories, high-speed connectivity products,
peripherals and development tools. Combined with comprehensive design
services, training, support and maintenance, and the company’s broad Partner
community, they provide a total system solution that offers a fast, reliable
path to market for leading electronics companies. Find out more about ARM by
following these links:

ARM website: http://www.arm.com/
ARM Connected Community®: http://www.arm.com/community/
ARM Blogs: http://blogs.arm.com/
ARMFlix on YouTube: http://www.youtube.com/armflix
ARM on Twitter:
http://twitter.com/ARMMultimedia
http://twitter.com/ARMMobile
http://twitter.com/ARMCommunity
http://twitter.com/ARMEmbedded
http://twitter.com/ARMSoC
http://twitter.com/ARMTools
http://twitter.com/SoftwareOnARM

ARM is a registered trademark of ARM Limited. Mali is a trademark of ARM
Limited All other brands or product names are the property of their respective
holders. “ARM" is used to represent ARM Holdings plc; its operating company
ARM Limited; and the regional subsidiaries ARM Inc.; ARM KK; ARM Korea
Limited.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co.
Ltd.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; ARM Norway, AS
and ARM Sweden AB

Contact:

ARM
Andy Phillips, +44 (0) 1223 400930
andy.phillips@arm.com
 
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