TI's $199 Sitara™ AM335x ARM® Cortex™-A8 Starter Kit with LCD touch screen is packed with features to jumpstart development

TI's $199 Sitara™ AM335x ARM® Cortex™-A8 Starter Kit with LCD touch screen is
    packed with features to jumpstart development and speed time-to-market

- Features 4.3-inch touch screen with rotation and tilt capabilities, allowing
customers to add advanced graphics and enhanced user experiences.

- AM335x Starter Kit accelerates product design in smart appliances, white
goods, building automation and networking applications.

- Integrates with multiple communication options - Dual Gigabit Ethernet,
Wi-Fi® and Bluetooth® for scalable and customizable connectivity options.

- Turnkey software development kits for Android and Linux enable out-of-box
demos in less than 10 minutes.

PR Newswire

DALLAS, Sept. 24, 2012

DALLAS, Sept. 24, 2012 /PRNewswire/ -- Today, Texas Instruments Incorporated
(TI) (NASDAQ: TXN) introduced the new $199 Sitara™ AM335x ARM® Cortex™-A8
Starter Kit with a 4.3-inch LCD display supporting rotation and tilt
capabilities via the on-board accelerometer that provides an affordable
platform for smart appliances, industrial automation and networking
applications and other devices requiring a touch screen interface. The
low-cost development platform, based on the Sitara AM3358 ARM Cortex-A8 
processor, integrates multiple communication options such as Dual Gigabit
Ethernet, Wi-Fi® and Bluetooth® connectivity for the creation of highly
connected devices.

At speeds up to 720 MHz, the AM335x Starter Kit accelerates designs with a
ready-for-production hardware and software platform. This board is an
affordable tool that offers the ability to quickly evaluate the features of
the processor and accompanying TI components, taking the guess work out of
hardware design. This allows both experienced and novice designers to focus on
product differentiation such as advanced graphics and connectivity. Developers
can accelerate time to market and reduce costs when creating connected
thermostats, security panels, wireless hard disk drives and portable hot

TI's AM335x Starter Kit is a feature-packed compact design with an optimized
bill of materials.

AM335x Starter Kit key features include:

  oScalable with pin for pin options for graphics and industrial
    communications based on AM335x ARM Cortex-A8 processors at up to 720 MHz.
  oTwo-Gb DDR3 memory.
  oTwo Gb Ethernet ports via integrated 2-port switch on the AM335x ARM
    Cortex-A8 processor.
  o4.3 inch LCD touch screen (5.1 inch x 2.6 inch) supporting rotation and
    tilt capabilities via the on-board accelerometer and countless application
  oWi-Fi (802.11b/g/n) with Wi-Fi Direct™ support and Bluetooth v4.0
    including Bluetooth low energy connectivity via on-board WL1271 Murata
    module with integrated antenna.
  oXDS100 JTAG emulator functionality on board via USB enables debug at no
    extra cost
  oAdditional peripherals such as USB, USB-UART, navigation buttons, user
    LEDs, audio out and more.

Turnkey software development kits for Android and Linux
In addition to extending TI's hardware portfolio with the availability of a
low-cost development tool, the AM335x Starter Kit fully leverages TI's proven
suite of software solutions, including Sitara StarterWare software for
accelerated application speed and scalability. The AM335x Starter Kit is also
compatible with the Android and Linux operating system distributions from TI,
delivering complete support for the latest software solutions and cutting-edge
customer applications using Android 4.0 and Linux 3.x.

Additionally, compatible solutions and real-time operating systems will be
available from third parties to enable additional product customization and
simplify development.

"TI's AM335x Starter Kit is the perfect complement to the popular BeagleBone
computer and the full-featured AM335x evaluation module by providing a
touch-screen-enabled hardware and software platform at an affordable price,"
said Russell Crane, product marketing manager, Sitara ARM processors, TI.
"With support for low-cost DDR3, two Gb Ethernet ports and wireless
connectivity, this new development platform expands Sitara's tool offerings
and meets the needs of customers who demand these features when creating
innovative, next-generation products."

Pricing and availability
The new AM335x Starter Kit (TMDSSK3358) is available and shipping today for
$199 from www.ti.com. For more information, visit TI's AM335x Starter Kit
page. Additional accessories including stands, capacitive touch screen and
case will soon be available. Please visit boardzoo.com.

To see the AM335x Starter Kit in action:

  oCheck out the overview video
  oView the Sitara AM335x ARM Cortex-A8 processor webinar on demand here

For more information:

  oJoin the TI E2E™ Community
  oFollow TI on Twitter
  oLike TI on Facebook

Quote Sheet:

Wind River
"Wind River® has further extended its world-class support for TI's product
line to now include the new Sitara™ AM335x ARM® Cortex™-A8 Starter Kit, which
is packed with the key features our customers need to accelerate the
development of their next-generation designs," said Warren Kurisu, vice
president, product marketing at Wind River. "Combined with our real-time
operating system, VxWorks®, the AM335x Starter Kit is ideal for customers
migrating from a PLC design needing better performance and flexibility, or
those looking for a device that blends performance and power efficiency."

QNX Software Systems
"Embedded systems are becoming more connected and graphics-intensive, but must
still deliver high performance and reliability. The QNX platform helps
developers strike this critical balance through a powerful mix of connectivity
options, user interface technologies, and proven real-time performance," said
Grant Courville, director of product management, QNX Software Systems. "QNX
Software Systems will provide a pre-integrated software package for the
Sitara™ AM335x ARM® Cortex™-A8 Starter Kit, offering an ideal foundation for
connected embedded systems. The package will include support for Qt 5.0,
OpenGL ES 2.0, 802.11n (Stations, AP), Bluetooth^®, and Bluetooth Low Energy,
as well as reference applications and demos, all running on the QNX^®
Neutrino^® RTOS."

Mentor Graphics
"The Sitara™ AM335x ARM® Cortex™-A8 Starter Kit enables embedded developers to
explore the wide range of functionality available in the AM335x family of
Sitara  devices," says Glenn Perry, general manager of Mentor Graphics
Embedded Software Division. "In addition to providing an embedded Linux
distribution and Sourcery CodeBench tools, we're excited to make it easier for
developers to use power saving features in Sitara ARM AM335x devices while
maintaining a large feature set with the Power Management Framework in the
Nucleus RTOS."

Crank Software Incorporated
"Crank Software's Storyboard Suite for User Interface (UI) development
combined with Sitara™ AM335x ARM® Cortex™-A8 Starter Kit is a powerful
combination for rapid development of state-of-the-art Human Machine Interfaces
(HMI)," said Brian Edmond, president of Crank Software Incorporated. "We
worked closely with TI's Android and Linux Software development teams to fully
integrate Crank Storyboard suite complete with out of the box demos so users
can evaluate how Crank delivers an easy to use, drag and drop, development
environment for rich animated UIs while fully leveraging the graphics
acceleration of the platform."

IAR Systems
"Development tools from IAR Systems support the entire range of TI ARM Cortex
cores," said Mats Ullstrom, product director at IAR Systems. "Our compiler
provides world-class optimizations that create the most efficient code in the
industry and enables developers to create high-performing, low-power
applications. We work closely with TI to offer wide support for Sitara
devices, including the AM335x family and the newly announced Starter Kit."

"The combination of the Sitara™ AM335x ARM® Cortex™-A8 Starter Kit and Timesys
LinuxLink tools makes development of embedded Linux devices very easy and
affordable," said Maciej Halasz, director of product management at Timesys.
"Timesys makes it quick and easy for customers to prototype and benchmark
embedded Linux on the Sitara's AM335x Starter Kit with the LinuxLink FREE
Edition. For developers building commercial products, we offer the LinuxLink
PRO Edition which provides advanced customization tools and unmetered support
that simplifies the development process and lifecycle maintenance for any
AM335x-based embedded device."

About Texas Instruments
Texas Instruments semiconductor innovations help 90,000 customers unlock the
possibilities of the world as it could be – smarter, safer, greener, healthier
and more fun. Our commitment to building a better future is ingrained in
everything we do – from the responsible manufacturing of our semiconductors,
to caring for our employees, to giving back inside our communities. This is
just the beginning of our story. Learn more at www.ti.com.

Sitara and TI E2E are trademarks of Texas Instruments. All other trademarks
and registered trademarks belong to their respective owners.

Embedded processor | ARM processor | Sitara ARM | ARM Cortex a8

SOURCE Texas Instruments Incorporated

Website: http://www.ti.com
Contact: Maemalynn Meanor, GolinHarris, +1-972-341-2564,
mmeanor@golinharris.com; or Amy Szeto, Texas Instruments, +1-214-567-7513,
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