Philips and RAD-AID demonstrate commitment to women's healthcare at 2012 Clinton Global Initiative Annual Meeting

Philips and RAD-AID demonstrate commitment to women's healthcare at 2012 
Clinton Global Initiative Annual Meeting 
NEW YORK, Sept. 24, 2012 /CNW/ - Royal Philips Electronics (NYSE: PHG, AEX: 
PHI) announced today that the Clinton Global Initiative (CGI) is featuring 
Asha Jyoti, a collaborative women's healthcare outreach program established by 
RAD-AID International, Philips Healthcare, and Postgraduate Institute of 
Medical Education and Research (PGIMER) of Chandigarh, in the "Champions of 
Action" plenary session at the CGI 2012 Annual Meeting in New York. Asha 
Jyoti, meaning "Ray of Hope" in Hindi and Punjabi, is an innovative, mobile 
women's healthcare outreach program for comprehensive women's healthcare needs 
including cervical cancer, osteoporosis and breast cancer screenings and 
follow-up care. 
The program was established as a model for preventive healthcare for 
semi-urban and rural areas in India by equipping a special mobile outreach van 
with imaging technology and clinical referral services for efficiently and 
effectively addressing multiple care needs. In addition to being a model for 
integrating women's health services, the collaboration is a unique 
public-private partnership between the private sector (Philips Healthcare), 
non-profit non-governmental organization (RAD-AID), and government (PGIMER) 
entities to innovate healthcare solutions. 
Beginning in 2010, Philips and RAD-AID teamed up with Project HOPE to help 
improve access to radiology services in emerging markets and developing 
countries. RAD-AID's comprehensive radiology assessment tool 
(Radiology-Readiness™) analyzed the need for medical imaging technologies in 
India, China, Africa and Haiti. Through this Commitment to Action, the team 
identified women's health services, particularly for the poor in semi-urban 
and rural areas, as a key unmet need in India. 
To address this unmet need, Philips Healthcare, RAD-AID and PGIMER developed a 
five-year mobile women's health imaging clinic, the Asha Jyoti program, to 
provide screening and follow-up care for breast cancer, cervical cancer and 
osteoporosis to thousands of underserved women in Northern India every year. 
In addition, RAD-AID is providing educational and program planning support to 
health workers and staff via on-site and on-line approaches optimizing 
healthcare quality and safety. RAD-AID will launch an online portal in 
collaboration with the Philips Learning Center to provide online radiology 
learning activities. 
"Asha Jyoti serves as an economical and sustainable outreach model to provide 
timely and affordable access to care for women across Punjab and India," said 
Dr. N. Khandelwal, professor and head, Department of Radiodiagnosis, PGIMER. 
PGIMER delivers the clinical services for Asha Jyoti, staffing the initiative 
with radiology technicians and social workers, reading the mammography and 
colposcopy images, providing follow-up diagnosis and care, and documenting the 
program's public health impact. 
"Most of the world's population has inadequate access to medical imaging 
services, such as X-ray, radiography, ultrasound, and mammography," said 
Daniel Mollura, M.D., founder, president and chief executive officer, RAD-AID. 
"Lack of proper diagnostics and care contributes to the prevalence of many 
diseases, including cancers and heart disease. By bringing mobile screening 
technology to communities that would otherwise not have access to this care, 
we are steadily helping to advance global health and wellness." 
Philips and RAD-AID are members of CGI. The collaboration represents each 
partner's commitment to develop and distribute radiology healthcare solutions 
where they're needed most. This commitment builds on a legacy of contributions 
to radiology established in 2000 by President Clinton, when he founded the 
National Institute of Biomedical Imaging and Bioengineering (NIBIB) as a new 
part of the National Institutes of Health (NIH). 
"At Philips, we consider our innovations in healthcare our commitment to 
improving and saving lives," said Eric Silfen, M.D., senior vice president and 
chief medical officer, Philips Healthcare. "We hope that our collaboration 
with RAD-AID can continue to grow, so that our solutions reach more 
underserved communities of the world and continue to support the future of 
To outfit the mobile Asha Jyoti clinic, Philips contributed its MicroDose 
Mammography, a high resolution, low-dose digital mammography system for breast 
cancer screening, which is well suited for a mobile environment, its 
colposcopy system for cervical cancer screening, and funding for the bone 
density scanning system for osteoporosis screening. Philips also donated the 
entire van and designed and built the vehicle in India with local suppliers. 
Diego Olego, chief strategy and innovation officer, Philips Healthcare, will 
join Daniel Mollura for the commitment of the Asha Jyoti program from 10:30 
a.m. - 11:30 a.m. (ET) on Monday during the "Champions of Action" session at 
the CGI Annual Meeting, hosted at the Sheraton New York Hotel and Towers, New 
York City. Plenary, breakout, and special sessions, as well as press 
conferences will be webcast at 
About Royal Philips Electronics Royal Philips Electronics (NYSE: PHG, AEX: 
PHI) is a diversified health and well-being company, focused on improving 
people's lives through meaningful innovation in the areas of Healthcare, 
Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips 
posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 
employees with sales and services in more than 100 countries. The company is a 
leader in cardiac care, acute care and home healthcare, energy efficient 
lighting solutions and new lighting applications, as well as male shaving and 
grooming, portable entertainment and oral healthcare. News from Philips is 
located at 
About RAD-AID RAD-AID International is a 501c3 nonprofit organization 
dedicated to improving and expanding radiology services in underserved areas 
globally. The World Health Organization (WHO) reports that most of the world's 
population has inadequate access to medical imaging (radiology), such as 
x-ray, ultrasound and mammography. This disparity has contributed to 
inadequate healthcare among poor populations, such as for women's health 
(breast cancer screening and maternal infant health), HIV-related disease, 
tuberculosis, cancer, heart disease, and trauma, because these conditions 
often require radiology for diagnosis and care. To address this worldwide 
problem, RAD-AID uses a multidisciplinary approach involving economic 
development, healthcare system evaluation, technology innovation, clinical 
education, and technical training to improve global radiology for delivering 
vital health services. 
About the Postgraduate Institute of Medical Education and Research PGIMER in 
Chandigarh, India, was established as an institute of national importance by 
an Act of Parliament. Its mandate is to provide high quality patient care, 
meet the country's need for highly qualified medical teachers in all medical 
and surgical disciplines, provide educational facilities for the training of 
personnel in all important branches of health activity, and undertake basic 
community-based research. The mission of PGIMER is embodied by its logo, which 
states "Service to the Community, Care of the Needy and Research for the Good 
of all".  For more information, visit 
About the Clinton Global Initiative Established in 2005 by President Bill 
Clinton, the Clinton Global Initiative (CGI) convenes global leaders to create 
and implement innovative solutions to the world's most pressing challenges. 
CGI Annual Meetings have brought together more than 150 heads of state, 20 
Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and 
NGOs, major philanthropists, and members of the media. To date CGI members 
have made more than 2,100 commitments, which are already improving the lives 
of nearly 400 million people in more than 180 countries. When fully funded and 
implemented, these commitments will be valued at $69.2 billion. 
CGI also convenes CGI America, a meeting focused on collaborative solutions to 
economic recovery in the United States, and CGI University (CGI U), which 
brings together undergraduate and graduate students to address pressing 
challenges in their community or around the world. For more information, visit and follow us on Twitter @ClintonGlobal and 
Facebook at 
Rachel Bloom-Baglin, +1-978-659-3748,; Lori 
Shamroth, +1-978-659-3776, 
SOURCE: Royal Philips Electronics 
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