American Express Tees Up Memorable Golf Moments for All Fans at the 2012 Ryder Cup

  American Express Tees Up Memorable Golf Moments for All Fans at the 2012
  Ryder Cup

 The PGA Learning Center presented by American Express Provides Complimentary
                Lessons and Clinics to Fans at 39^th Ryder Cup

   American Express Cardmembers Get Access to CourseCast TV, Enhanced Swing
                      Analysis and Cardmember Only Club

Business Wire

NEW YORK -- September 24, 2012

Today American Express announced a series of offerings for American Express
Cardmembers and all golf fans to enhance the 2012 Ryder Cup experience at
Medinah Country Club outside of Chicago, including the enhanced PGA Learning
Center presented by American Express, in partnership with The PGA of America.

“American Express looks to provide our Cardmembers with access to memorable
experiences across sports and entertainment.The Ryder Cup is a special event
that we’re especially proud to be a part of,” said Alexander Chang, Vice
President, Sports & Entertainment Marketing, American Express. “For those
coming out to Medinah, we're providing engaging activities and helpful
services for golfers and golf fans alike. This holistic offering exemplifies
the type of service we strive to provide.”

Enhancing the Fan Experience at Medinah

Located in the Ryder Cup Plaza, the PGA Learning Center presented by American
Express provides fans with a state-of-the-art, interactive space to learn more
about the game of golf, improve their own technique and improve the viewing
experience while on the course.

“The PGA Learning Center presented by American Express is a great place to
stop by and receive complimentary lessons and participate in fitness and
instructional clinics,” said PGA of America President Allen Wronowski. “Not
only will you see some great golf and competition on the course, but you will
also be able to take home some tips from golf’s greatest teachers – PGA and
LPGA Professionals.”

Interactive elements of the 2012 Learning Center include:

  *Golf Fitness Studio – For the first time at a PGA of America event, golf
    fans can learn key exercises and conditioning methods tailored to their
    swing during a fitness assessment from renowned trainer for the Pros, Sean
    Cochran. Participants can also elect to receive a tailored training
    program via email following the event.
  *Complimentary Swing Analysis – Fans will have access to lessons by PGA
    Professionals in one of four hitting bays. Following the event,
    Cardmembers will receive an in-depth video swing analysis to revisit the
    tips received.
  *Ryder Cup Museum – At the Learning Center, fans will also have the
    opportunity to see a one-of-a-kind Ryder Cup Museum exhibit, which
    features items, photos and videosfrom the collections of Billy Casper,
    Ben Crenshaw, Gene Littler, Neil Coles, the World Golf Hall of Fame and
    the PGA Museum of Golf dating back to 1927. Hours of the Exhibit coincide
    with the opening and closing of the gates of the Ryder Cup.
  *World-Class Service at Ryder Cup – American Express Customer Care
    Professionals will also be onsite at the Ryder Cup to represent American
    Express and to deliver our special brand of Relationship Care® servicing
    to help our customers and all attendees. Service is the cornerstone of the
    American Express brand and having deeply knowledgeable Customer Care
    Professionals onsite to answer inquiries as part of an enhanced fan
    experience, is just another way we take care of our customers.

Livestreamed Action for Fans

American Express has partnered with NBC Sports as a sponsor of the Ryder Cup
live stream on NBCSports.com which will feature a Twitter aggregator for all
of the online chatter about the competition. Fans can also catch the
livestream at RyderCup.com and join in on the conversation with #AmexRyderCup
and #RyderCup.

Unparalleled Cardmember Access

  *CourseCast Televisions – Cardmembers will have exclusive access to
    hand-held televisions delivering updated player information, live ESPN and
    NBC television coverage as well as unique views of the action from cameras
    feeds all over the golf course. Televisions will be available Friday
    through Sunday.
  *American Express® Cardmember Club – Open to all Cardmembers, the American
    Express Cardmember Club is an ideal location to escape the elements and
    enjoy concessions available for purchase. Guests can also catch the live
    television broadcast and on-course play with a view of the 5^th hole tee
    shot landing area.
  *Exclusive Offers for Cardmembers – Cardmembers who sync their eligible
    American Express Card at Sync.AmericanExpress.com can unlock an exclusive
    offer to receive a one-time $10 statement credit when they use their
    synced American Express Card to make a single purchase of $30 or more
    on-site at Medinah Country Club or at RyderCup.com, including merchandise
    in the Golf Shop and any concessions stand on the course. (Offer details).

About American Express

American Express is a global services company, providing customers with access
to products, insights and experiences that enrich lives and help build
business success. Learn more at americanexpress.com and connect with us on
facebook.com/americanexpress, foursquare.com/americanexpress,
linkedin.com/companies/american-express, twitter.com/americanexpress, and
youtube.com/americanexpress.

Key links to products and services: charge and credit cards, business credit
cards, travel services, gift cards, prepaid cards, merchant services, business
travel, and corporate card.

About PGA

Since its founding in 1916, The PGA of America  has maintained a twofold
mission: to establish and elevate the standards of the profession and to grow
interest and participation in the game of golf. By establishing and elevating
the standards of the golf profession through world-class education, career
services, marketing and research programs, The PGA enables its professionals
to maximize their performance in their respective career paths and showcases
them as experts in the game and in the multi-billion dollar golf industry. By
creating and delivering world-class championships and innovative programs, The
PGA of America elevates the public’s interest in the game, the desire to play
more golf, and ensures accessibility to the game for everyone, everywhere. As
The PGA nears its centennial, the PGA brand represents the very best in golf.

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Contact:

PMK-BNC
Emily Favret, 240-818-2098
emily.favret@pmkbnc.com
or
American Express
Caitlin Lowie, 212-640-2921
caitlin.m.lowie@aexp.com
or
Alday Communications
Tammy Boclair, 615-500-2930
tammy@aldaycommunications.com
 
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