American Media, Inc. Chief Digital Officer Joe Bilman Fields New Strategic Team

  American Media, Inc. Chief Digital Officer Joe Bilman Fields New Strategic

PR Newswire

NEW YORK, Sept. 21, 2012

NEW YORK, Sept. 21, 2012 /PRNewswire/ --Joe Bilman, AMI's Chief Digital
Officer (CDO), has quickly assembled an A-list roster to join him in the newly
created division designed to accelerate AMI into the forefront as a digital
content company. Bilman, in a mere thirty days since taking the role, has
enlisted some of the industry's top financial, engineering and sales and
marketing players to drive AMI's mission in establishing its digital presence.

"In this fast-paced environment, it was essential that I hit the ground
running," said Bilman. "With that in mind, I am pleased and excited to have
recruited an experienced team – all of whom I've worked with in the past – who
bring years of vision to our mission to drive AMI's digital growth across all
brands and platforms."

"We brought Joe Bilman on board to create a meaningful digital footprint for
our titles," said David J. Pecker, Chairman, President and CEO of American
Media, Inc. (AMI). "He has brought together an impressive cast of online and
mobile super stars with a proven track record. AMI, is positioned to transform
'itself' in the digital marketplace."

Toby McKenna will assume the role of Chief Revenue Officer (CRO). She comes to
AMI from Yahoo!, where she was Head of Property and Advertiser Solutions. She
led a team of more than 40 employees and managed over $800 million in revenue
per year, spearheading the advertising sales packaging and programs across all
Yahoo!'s core sites and media platforms. Previously, she worked at American
Express Publishing where she oversaw the Digital Sales unit for

Michele Ursino takes over as Chief Technology Officer (CTO) at AMI digital.
Ursino, with a Ph.D. in computer science from Politecnic of Milan, has been
involved in software development for over 16 years. Fluent in both the
corporate and startup worlds, he founded his own company, Foldier, in 2006 and
developed a cutting edge Web 2.0 application for publishing and aggregating
news online. More recently, he has been with Autodesk as a lead software
architect, pioneering a cloud based platform migration for the CAD software

Paula Buzzard steps into the role of General Manager for the AMI Women's
titles. She brings over 15 years experience in digital design, launching
ambitious products for large organizations across a variety of categories and
countries. Most recently, she was EVP, Global Products at Fox Mobile Group,
responsible for Bitbop, a service that allows customers to watch TV on their
smartphones, tablets, and PCs. Prior to that, she has worked at a variety of
technology and media companies including Microsoft, Google, BBC, Thumbplay and
Rodale Inc.

Jay Ehrlich takes the reins as General Manager of the Men's titles at AMI. He
joins Bilman's team from his previous role as Executive Digital Director for
Women's Health at Rodale Press, where he oversaw the editorial programming and
digital, mobile, and social initiatives for the website and all its digital
properties. Previously, he held senior positions at CosmoGIRL!, and Teen Beat
and Bop. He also launched verticals and developed partnerships for the
online-delivery site

Peter Van Dijck rounds out the new team as General Manager of Entertainment
online. Previously, he was User Experience Lead at Isis, a mobile wallet
company owned by AT&T, T-mobile and Verizon, where he was responsible for
redesigning the mobile wallet product. Prior to that, he was Vice President of
Global User Experience at Fox mobile, responsible for the information
architecture of Bitbop.

"AMI is a well-known media powerhouse on the cusp of dynamic transition," said
Toby McKenna. "This is a tremendous opportunity to take its brand and titles
and leapfrog them into the forefront of the digital economy."

In the past year, AMI has seen tremendous advancement in their digital
properties including, and is the fastest growing site in the women's health & fitness
category, up by over 300% to 3.3 million unique visitors in less than a year. has doubled its online traffic to over 1 million unique
visitors in less than six months, while is rapidly approaching
10 million uniques.

Mr. Pecker noted that AMI will be making a multi-million dollar investment in
its digital operations over the next year that will be totally funded from the
company's cash flow. The company also confirmed that, even with this
investment, its current fiscal year EBITDA guidance of between $105 million
and $110 million would be achieved.

About American Media, Inc.

American Media, Inc. owns and operates the leading print and digital celebrity
and health and fitness media brands in the United States. AMI's titles
include Star, OK!, National Enquirer, Globe, Soap Opera Digest, Shape, Men's
Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and
Natural Health. AMI also manages 18 different digital sites including,,,, and AMI's magazines have a combined
total circulation of almost 7 million and reach more than 55 million men and
women each month. AMI's digital properties reach an average of 10 million
unique visitors and 80 million page views monthly.

SOURCE American Media, Inc.

Contact: Eric Klee, +1-917-256-5483,
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