Driving the Adoption of HD Video on Smartphones and Tablets, Discretix Enters the ARM TrustZone Ready Program

  Driving the Adoption of HD Video on Smartphones and Tablets, Discretix
  Enters the ARM TrustZone Ready Program

 Discretix’s field-proven content protection and embedded security solutions
now designed to complement the ARM® TrustZone® Ready Program, making it easier
  for SoC manufacturers and OEMs to deploy these solutions and pass industry

Business Wire

SANTA CLARA, Calif. -- September 19, 2012

Discretix, the leading provider of field-proven content protection and
embedded security solutionstoday announced that is has joined the ARM
TrustZone Ready Program. ARM TrustZonetechnology is already integrated into
major system-on-chip (SoC) platforms and widely deployed on many of the
world’s best-selling devices. Discretix’ existing content protection and
embedded security solutions are now available and aligned with the program,
helping SoC manufacturers and OEMs to accelerate implementation of content
protection solutions based on TrustZone.

In order to achieve studio approval for premium HD video, mobile devices
require hardware-assisted DRM, video output control, video link protection and
a secure content processing path. Such technologies address the inherent
vulnerabilities of open operating systems such as Android, thwart scalable
attacks and enable cross-device content sharing.

To meet these security requirements a system-wide approach to security is
required. ARM TrustZone technology provides an efficient and flexible
foundation around which SoC manufacturers are able to construct rich security
capabilities into their chipsets. Furthermore, Trusted Execution Environments
(such as those specified by industry bodies like GlobalPlatform) are
increasingly being integrated in such chipsets to make these capabilities
available to 3^rdparty application developers.

Discretix offers two solutions designed to leverage ARM TrustZone technology:

  *CryptoCell^®for TrustZone is an embedded security platform for SoC
    manufacturers, providing all the additional hardware and system building
    blocks required for high-performance and power-efficient content
    protection use cases. The product has been developed to integrate with,
    and take full advantage of TrustZone based hardware security and the
    associated TEE operating systems that utilize this capability.
  *Hardware-assisted content protection utilizing the SoC platform’s
    TrustZone technology. These solutions allow protected HD video to be
    viewed on mobile devices and secure content streaming from a mobile device
    to a large screen TV.

“Consumer demand for HD video content, for which content owners require
copyright protection, is the primary driver for robust security on mobile
platforms, such as smart phones and tablets,” said Robert Brown, Director of
Marketing, Secure Services Division, ARM. “ARM is working with leading
suppliers, such as Discretix, to ensure that ARM partners have access to
solutions that enable the broad ecosystem to meet future certification
requirements and achieve the necessary security measures.”

“Discretix accumulated experience with ARM TrustZone is evident in flagship
devices such as theSamsung GALAXY SIII,HTC One Xand platforms
likeQualcomm’s Snapdragon,” said Asaf Shen, VP Marketing IP Products of
Discretix. “The ARM TrustZone Ready Program and the recently announced unified
TEE Joint Venture further accelerates the adoption of secure services on
mobile devices. Our alignment with the program and the Joint Venture allows IC
manufacturers and OEMs to bring fully certified solutions to market quickly.”

About Discretix

Discretix' security solutions are deployed in a wide range of consumer
electronics devices enabling services and applications, while protecting the
device and its contents. Discretix' products include embedded security
co-processors and a broad range of security applications. The solutions are
tightly integrated into the device, enhancing security without compromising
the user experience. Discretix, a privately-owned company, serves the needs of
some of the world's best-known semiconductor and device manufacturers and has
been consistently ranked among the leaders of the embedded security market.
For more information, please visit www.discretix.com.

Products and trade names mentioned herein are the trademarks of their
respective owners.


Edo Ganot, +972 (73) 255 8800
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