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Regions Bank Upgrades Mobile Apps and Adds Mobile Access to Regions Cashback Rewards®



  Regions Bank Upgrades Mobile Apps and Adds Mobile Access to Regions Cashback
  Rewards®

        Native apps available for iPhone, iPad, Android and Blackberry

Business Wire

BIRMINGHAM, Ala. -- September 19, 2012

Regions Bank (NYSE:RF) is bringing a simpler and improved way of managing your
finances to its Mobile Banking platform. With the introduction of new apps for
iPhone, Android and BlackBerry, Regions is upgrading its mobile experience
with faster products and a streamlined user experience. In addition to the
enhancements, Regions is also rolling out a new, retina display optimized iPad
app.

“We have been listening to our customers’ feedback and have significantly
improved the speed, interface and functionality of our mobile apps,” said
Chris Cox, head of Regions eBusiness. “These enhancements give our customers a
simple, seamless way to bank – and a new, innovative way to save money.”

Regions Cashback Rewards

Included in all updated versions of Regions Mobile Banking is access to
Regions Cashback Rewards program. This complimentary program allows all
checking account customers to activate special merchant offers, make purchases
at those merchants using their Regions Visa® CheckCard and get cash deposited
directly back into their checking accounts. Through the mobile channel,
customers now can:

  * See all new and existing cash back offers available to them
  * Activate new offers from anywhere using their mobile device
  * Keep up with cash earned through the program

“At a time when many people are looking for ways to save, Regions Cashback
Rewards can put money back in your pocket,” Cox added. “And with the
convenience of doing it over your mobile phone, you can activate these savings
almost anywhere – from waiting in line to pay, to relaxing at home.”

In addition, customers can now also view Regions Relationship Rewards® point
balances. Regions Mobile Apps also allow customers to check account balances,
access account details, transfer funds, pay bills, and locate branches/ATMs.

Regions Mobile Banking apps are available through the Apple, Android and
Blackberry app stores.

About Regions Financial Corporation

Regions Financial Corporation, with $122 billion in assets, is a member of the
S&P 500 Index and is one of the nation’s largest full-service providers of
consumer and commercial banking, wealth management, mortgage, and insurance
products and services. Regions serves customers in 16 states across the South,
Midwest and Texas, and through its subsidiary, Regions Bank, operates
approximately 1,700 banking offices and 2,100 ATMs. Additional information
about Regions and its full line of products and services can be found at
www.regions.com.

Contact:

Regions Financial Corporation
Mel Campbell, 205-264-4551
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